"Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.
They explore the semantics of those words…or the meaning behind them."
Via Martin Gysler
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
This is a story about risk and reward. It’s also a story about pumpkins.
Here's the story of content creation, and how different it looks when you add ambition.
"We gave their audience thoughtful, useful content they couldn’t get anywhere else. We made it interesting, and we made it unique to their brand. We started with the stories themselves, and everything else fell into place."
Thank you @Os Ishmael
As you explore the wide world of the internet, take a guide! These curated email newsletters bring just the good stuff into your inbox for sharing.
an encyclopaedia of effective email newsletter
Looking for tips to get more out of twitter? Here are 19 extremely useful tips to manage Twitter more effectively
Twitter Cards lead to more success and engagement on Twitter
“Selling online requires an ecommerce platform. Fortunately, for entrepreneurs there are many good ecommerce solutions available. Selecting which one to use can be a matter of choosing the best option for a particular ecommerce business.As selling online has changed, so have the required ecommerce features and functions. For example, just a few years ago mobile commerce wasn’t so important. But now every good ecommerce platform should make selling on a smartphone or tablet simple. Or, more recently, content marketing has become vital for ecommerce, so now ecommerce platforms should include a way to integrate content.What follows are eight questions ecommerce entrepreneurs should ask when choosing a new ecommerce platform in 2015.”
A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.
What counts as a view id not the same across the board.
Influencer marketing—a form of marketing which identifies individuals that have influence over potential buyers and plans marketing activities around them—is quickly becoming an essential tool within the communicator's toolkit. When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention.
Looking for some Facebook management tools that will help you achieve better success on Facebook? Check out these 6 very useful tools.
If your Facebook Page offers good content, why not leverage your followers’ engagement by turning them into customers?
Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social medi…
Summer break is a must do, but you can't abandon your social media. You need a road map.
Email Marketing - Inspired by the movie Pitch Perfect 2, these five tips can help you create email marketing campaigns that hit the right note with your customers.
1. Take personalization to a higher octave
2. Harness the power of social harmony
3. Test to find your winning tune
4. Set up a-ca-automation to hit the high note with customers
5. Segment the altos from the sopranos
In this post, we’ll put an end to the most egregious marketing myths once and for all, so you can stay focused on what will actually drive real business growth:
Eleanor Lutz has done some amazing design work with her company Tabletop Whale . She is kno...
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog f
so read on, get inspired, keep creative and start generating the awesome content needed to really get your brand noticed.
In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?
Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).
And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....
It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Digital marketing agency Sprout Social dug into the demographic data and pulled it all together in one handy infographic.
Overall, the data supports what we already know, that women dominate social media. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.
Snapchat is one of the most popular social media services right now, with users sharing more photos on the platform than both Facebook and Instagram. Because it has reached such a massive scale, it's more important than ever for users to be mindful of security while using the self-destructing photo app. The "Snappening" — 200,000 Images Leaked…
Avoid sharing anything that could ruin your life or embarrass you if it got leaked.
The ability to read a description of a scene and then picture it has always been uniquely human. Not anymore.
Image reconstruction from features can be a means of identifying the characteristics of features
Facebook is the single biggest driver of traffic among all social media platforms. Not by a little, but by a big margin. And secondly, we recently discovered a simple way to grow our Facebook traffic by 200%.