Via Lauren Moss, John van den Brink
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world&...
humans account for only around 38 percent of total Internet traffic?!
Looks like wristlers in WWE.
Stories vs. Personas
Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.
Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.
so true"t's rare to come upon an article focusing on character development"