digital marketing strategy
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Curated by malek
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.
brand-hype-free content works infinitely better than overly self-serving efforts.
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another.
You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.
The last encounter between Italy and Uruguay would be remembered for three things. One – Italy travels back home as they are knocked out of the World Cup 2014, Two – the biting incident from Luis…
Brands are feasting on Twitters. Seize the opportunity. The Big Mac is the most viral in Spanish
Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Going for the jackpot: fans deal your story..very clever
The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.
Go for the tick: people are more likely to share some content over others because the emotion evokes us to pass it on.
The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Meme is the new standard.
But there's no cookbook for meme production. Entrepreneurs can still use some tips to tap into the growing power of memes to grow their business
Excerpted from article on VentureBeat:
"Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content?
Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.
Here are our 3 steps to making a viral video.
1. Understand your audience and their viral triggers.
- Know your audience:
This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.
- Consider why people share online:
The average viewer shares video for a variety of reasons.
People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
- Understand your audience’s viral triggers:
The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content.
Focus on one or two triggers and go “all-in” on them.
2. Optimize your video for an online audience.
- Post your video everywhere:
Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.
- Make it short:
Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.
- Design for remix and meme-ability:
Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.
- Provocative thumbnail and proper tagging:
Make sure to give your video a provocative thumbnail.
Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.
Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.
- Niche influencers:
This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.
- Celebrity influencers:
After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.
- Create initial groups of support:
Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."
Each step is analyzed with more information and with some videos as example. Read full original article here: