digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
What good is having a content marketing plan if it doesn't create leads and sales for you?
What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.
One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.
Enjoy this piece -- the author's points make perfect sense!
Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion therea!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!
But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it.
If you are not able to read the text on the photo above, here is the story:
"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."
What a hoot! And you can do this too for your biz :))
Have a wonderful holiday weekend everyone and chat with you next week.
Keep sharing your stories!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;