digital marketing strategy
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Curated by malek
When it's all about falling in love with a purpose not a brand.
|Scooped by malek|
Every marketer knows that it's all about the buzz - that special something that makes people want to talk about it, share it and sing songs
Going back to the Cook Book Theory: if we all have the key, there's no more competitive advantage
"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"
Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.
Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.
There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.
If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.
Enjoy the rest of your day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."
Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!
The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.
And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it