digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience
The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.
A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.
More at the link.
Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.
This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...
Case study is growing in popularity
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
See what they found at the link...
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.
More at the article link.
'Why is visual communication so powerful? It isn’t just because of the pretty pictures; it’s straight-up science. The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium. Check out this infographic, and download A Business Guide to Visual Communication to learn more about creating effective visual communication.'
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March 2014 Nielsen Study, commissioned by inPowered, “The Role of Content in the Consumer Decision Making Process,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. The proliferation of digital and social media has led to information overload, but customers trust credible, third party expert content in all stages of the purchase process across product categories.
Blend a trustworthy story with visually appealing infographics and you have a substance for success in social media promotion
Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.
Each social network has different image display requirements.
For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.
The team at Lemonly put together a great infographic covering keys for social sharing on:
Have a look and bookmark for future reference...
The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. This infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium.
a good collection in one page
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
If every blog followed the 11 Essential Ingredients Every Blog Post Needs in this infographic, they would be much more successful. From opening with a bang to killer bullet points, this infographic uses intriguing words to increase the uniqueness of its message.
No numbers or data, but this well-designed infographic clearly walks the reads through a sequence of tips for blog post writing.
stunning infographic, with timeless tips and suggestions
Do you know what elements go into a great blog post? Get the inside scoop here.
Brilliant Infographic, another confirmation of the motto "if you can't tweet it, don't blog it"
Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.
Great example of mobile-design awareness
What do people do online in today’s world, how do they get online, and at what speeds? A new report from International Business Guide shows how how do millions of people in the world access the internet, where the internet is the fastest, and the devices with which they connected, following the first year when there are more mobile internet devices than humans.
View this infographic to see which regions lead the world in terms of internet access rates, who consumes what online and the most popular websites by region.
Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.
Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.
In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.
Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.
Find more details at the link.