digital marketing strategy
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Curated by malek
Here is a helpful list of 5 Google AdWords tips to help your small business navigate the holiday season. Online shoppers never sleep!
1. Stay in the Know.
5. Stand out in the crowd.
Is your website prepared for April 21, 2015 when Google starts favoring web pages that are mobile-friendly and penalizing web pages that are not?
To conclude, on April 21, 2015, Google will update their algorithm. It will favor pages that are mobile-friendly and penalize pages that are not.
Learn how to be more efficient with Google Drive by using these X little-known features.
Today at Talent Connect San Francisco, we were excited to announce the 2014 Most InDemand Employer Rankings. This is our third annual ranking, based on the analysis over 35 billion interactions between companies and members on LinkedIn. The way companies are ranked boils down to LinkedIn member
Salesforce.com is the first SaaS company to crack the top 20.
Unilever (3) is taking P&G (7)
How often do you use Google to find something on the internet?
If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.
Find 46 of them featured in this infographic.
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
Google uses about 200 ranking factors in their algorithm...But what the heck are they? Well today you're in for a treat because I've put together a complete list.
One of the best article to read about G ranking.
Disclaimer: Not official!!
Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.
End of ego booster! I doubt Google's motive here. Only time will tell
2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.
Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).
Using anchor text links is life saving on the web. Isn't it?
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Do you want to improve your skills in Google Analytics and related areas? Make sure to read these top Google Analytics blogs from today!
How to dig into Google Analytics. A well compiled list for beginners up to experts... #must read
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."
There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.
Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.
Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.
Good conversation breaking out on G+
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:
1. Increased Profits
2. Reduced Marketing Costs
3. Greater Trust and Credibility
4. Reduced Competition
Here are 4 more benefits of finding your niche:
5. Content Marketing Is An Option.
6. Easier To Become An Authority.
7. Winning Hearts & Minds More Likely.
8. Coherent Multi-Channel Possible & Cheaper.
No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.
Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.
Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,
so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.
Coherence is an overlooked benefit of narrowing your focus.
Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.
Coherence is a flashy word.
No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
|Rescooped by malek from Mobile Health: How Mobile Phones Support Health Care|
Hands-free devices like Google Glass can be really transformative when the hands they free are those of a surgeon. And leading hospitals, including Stanford and the University of California at San Francisco, are beginning to use Glass in the operating room.
In October, UCSF’s Pierre Theodore, a cardiothoracic surgeon, became the first doctor in the United States to obtain Institutional Review Board approval to use the device to assist him during surgery. Theodore pre-loads onto Glass the scans of images of the patient taken just before surgery and consults them during the operation.
“To be able to have those X-rays directly in your field without having to leave the operating room or to log on to another system elsewhere, or to turn yourself away from the patient in order to divert your attention, is very helpful in terms of maintaining your attention where it should be, which is on the patient 100 percent of the time,” said Theodore.
A Stanford-affiliated startup calledVitalMedicals is developing a system that would automate doctors’ access to patient images and medical records using Glass by syncing them automatically via Wi-Fi. VitalMedicals’ debut app, VitalStream, sends live vital signs and alarms to the operating surgeon’s Glass device during conscious sedation. It gets the vital signs from its integration with the ViSi mobile vital sign monitor
VitalMedicals is working on a second app, SurgStream, which displays the pre-surgical images and streams live fluoroscopy, ultrasound and endoscopy video to Glass or a tablet.
The projects, which emerged from Google’s early outreach to developers to create apps for Glass, are still in their earliest stages and still have time to iron out the bugs. And with many doctors interested in applications for the wearable interface, Glass is likely to spread quickly when they do.
Prefessional grade wearables is a clear winner in the years to come.