Newsletter Best Practices
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:
* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page..
* Including CUSTOMERS in your marketing.
* Focus on HOT and happening NOW.
Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page,
Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.
Via Martin (Marty) Smith