It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Digital marketing agency Sprout Social dug into the demographic data and pulled it all together in one handy infographic.
Overall, the data supports what we already know, that women dominate social media. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.
Via Russ Merz, Ph.D.