One of the most effective types of content (when you look at results vs time to create) is curated content. The basic idea is to take some (or all) of content created by someone else and feature it along other related content. (Of course, you always provide credit.r)
Even something as simple as a link to a guide in a post for more information could be considered curated content. You’re finding content you know your readers will be interested in and then connecting them to it.
Almost all content marketers curate content in one way or another. In fact, one report found that 82% of marketers curate content. Overall, the best marketers create around 65% of their own content and curate an additional 25%.
One of the most common ways to use curated content is for social media marketing. You typically need to share content other than your own to be successful, so finding the best content for your readers (that you didn’t make) is a key part of the process....
Via Jeff Domansky, Os Ishmael