why should you use social media to sell more coffee? Let’s think of some reasons.
Firstly, food services as most other industries experience a high growth of renowned brands and chain-stores that eats up independent coffee shops. Most of these larger companies win customers because of consumer familiarity to their brand through a variety of location and high advertising budgets! Secondly, you may think you have reached out to all potential local consumers, but the truth is that customers need incentives to come back and substitute their coffeemaker at home or office with better alternatives like freshly brewed in-store coffee. Competition is everywhere, and quality of product and environment alone cannot expand your consumer segment.
Via Jeff Domansky