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What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | digital marketing strategy | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  

 


Via Martin (Marty) Smith
malek's insight:

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

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Neil Ferree's curator insight, January 9, 2:38 PM

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

Lori Wilk's curator insight, January 9, 6:39 PM

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

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How To Create A Viral Video Trailer for a New Book

How To Create A Viral Video Trailer for a New Book | digital marketing strategy | Scoop.it
How do you create a viral video? I am asked this quite a lot. I've been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all ...

Via Robin Good
malek's insight:

The holy grail 

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Robin Good's curator insight, April 11, 2013 2:37 PM



Excellent in-depth reporting by Tim Ferris on how to create an effective viral video book trailer.


Tim takes as deconstructing case his own The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.


Lots of images, resources, links, video clips and examples of what it took Tim to produce his book video trailer.


P.S.: Check out also this complementary post Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other useful stuff.



Informative. Resourceful. Detailed. 9/10


Full report: http://www.fourhourworkweek.com/blog/2013/04/10/how-to-create-a-viral-book-trailer-or-get-1000000-views-for-almost-anything/




VIDEOWORLD's curator insight, May 9, 2013 12:05 PM

Excelente Tutorial sobre como hacer Viral tu Video #Viral #Content #VIdeo