digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Let's be honest, how many of us, even though we don't want the drink, have wandered to the refrigerated beverages section to sift through bottles of Coke with personalised names on it? And bought i...
INVOLVE YOUR CONSUMER
The campaign did well to reconnect to lost consumers and introduce new ones
For anybody looking to try AdWords or indeed for those who have been managing campaigns for years, we have all heard the old clichés, such as “the higher the Quality Score, the lower the CPC” or that Phrase Match keywords are better than Broad Match keywords..
An explanation of Google AdWords Quality Score, Ad Rank and what devices do best.
It might seem old-fashioned. But that's what makes it so effective.
One of the best modern commercials. Is the advertising industry at a crosspoint: seeking emotional resonance Or make you giggle ?
What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.
Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.
An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....
When you get more than you bargained for!
With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.
Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
Enjoy 10 of the cutest pieces of marketing we've ever seen in our lives. Ever.
Puppies, kittens, babies -- all are fair game. If you need a little afternoon pick-me-up, keep on reading and prepare to awwwwwwwwww.
"The curator is getting more cred for recognizing good content than the creator is for making good content."
Thought provoking article with a great twist at the end (No spoiler, you better read it all). Thank you Robin for zooming in available opportunities for curators.
Content - Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...
Most bloggers are not primarily motivated by money, but 86% do generate revenue from blogging
Ever since Facebook introduced its ad exchange last year, advertisers have been flocking to run ads targeted to you based on the websites you've visited in recent hours or days.
It's much related to imagery, relevance and user experience. Perosnally, I'll click adds to the left much more than the right. I just hope I won't get overwhelmed by ads
Infographic on Google Adword Secrets on registering and starting a campaign with Promotional PPC keywords and descriptions with title to rank Page one on Google Search
What do you suppose are the most well-kept secrets in the world? The launch codes for the American nuclear arsenal? Who really killed President JFK?
Not even close. Below are secrets that only one company on planet Earth knows.
How does Google determine which ad is shown where?
How does Google determine what you pay?
A collection of 15 hilarious & unfortunate marketing fails. They will make you do either one of two things: pee your pants laughing or double #facepalm
What do you think of the conversion rate here?
The digital marketing landscape is composed of several solutions that impact visibility, including: SEO, Social Media, Paid Advertising, Design & Development and Technology. In the infographic below, we break down each one by way of custom connection opportunities.
The Ever Changing Pardigm
As consumer behavior shifts along with Internet capabilities, businesses must also adjust their marketing strategies.
Everyday Champion Advertisements - Nike has launched its newest commercial in time for the 2012 London Olympics entitled ‘Find Your Greatness.’
The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place.
Here's what I love about this latest ad from Nike -- it's subtlety! Earlier in the week I curated an article about marketing and subtlety and storytelling across channels.
Nike is a master of marketing subtlety. While this one example is only about one channel, its marketing and sales messages are still subtle.
Enjoy the ad!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
As our attention spans are getting shorter and shorter & as more and more of us are head down checking our smartphones and status updates, it's getting harder for advertisers to get their products & services noticed.
What a hoot some of these billboards are! I thought they were very clever and many brought a smile to my face.
It's Friday -- get your imagination tickled -- and enjoy viewing these photos.
Link to original article:
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/
“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.
After building an online identity, we always think of increasing our online influence.
This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence: