Experts see problems ahead for brand advertising, but opportunities too
digital marketing strategy
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Snapchat is one of the most popular social media services right now, with users sharing more photos on the platform than both Facebook and Instagram. Because it has reached such a massive scale, it's more important than ever for users to be mindful of security while using the self-destructing photo app. The "Snappening" — 200,000 Images Leaked…
Avoid sharing anything that could ruin your life or embarrass you if it got leaked.
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …
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A bunch of the most successful startups are actively using social media to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.
Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.
These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.
Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...
Taco Bell in a great chat "Got That Fire". Going after younger generations.