digital marketing...
Follow
Find tag "SEO"
125.1K views | +13 today
digital marketing strategy
Think & Visualize strategic marketing planning
Curated by malek
Your new post is loading...
Rescooped by malek from SocialMoMojo Web
Scoop.it!

Why Your Online Content Needs Both Social and Search Optimization | CMI

Why Your Online Content Needs Both Social and Search Optimization | CMI | digital marketing strategy | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...

Via Jessica Kelly
malek's insight:

It's all about integration of content, SEO and social media

more...
Jessica Kelly's curator insight, June 23, 11:42 AM

There's a great bullet list herein that clearly compares social- versus search-focused content strategy.

Rescooped by malek from Internet Presence
Scoop.it!

A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | digital marketing strategy | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.


To read the full article, click on the title or image.






Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Jaana Nyström, Marc Kneepkens
more...
donhornsby's curator insight, June 10, 5:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 7:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

Rescooped by malek from Personal Branding Using Scoopit
Scoop.it!

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | digital marketing strategy | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
malek's insight:

Thought provoking discussion: Why Scoop.it?

What models work, how to spot trends, how to employ analytics....

(No spoilers, #must read)

more...
Ally Greer's curator insight, March 19, 8:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 19, 9:06 PM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 7:52 AM

Scoop.it influences social media marketing and more...

Rescooped by malek from Marketing Revolution
Scoop.it!

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | digital marketing strategy | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith
malek's insight:

Eye opener on the ever changing SEO world

more...
No comment yet.
Rescooped by malek from Marketing Strategy
Scoop.it!

Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | digital marketing strategy | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.

 

Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"

 

Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Raj Nadar
more...
Martin (Marty) Smith's curator insight, January 19, 7:31 AM

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

Rescooped by malek from AtDotCom Social media
Scoop.it!

What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing

What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing | digital marketing strategy | Scoop.it
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

Via Martin (Marty) Smith, John van den Brink
more...
Martin (Marty) Smith's curator insight, January 12, 7:23 AM

Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.

Rescooped by malek from Scoop.it on the Web
Scoop.it!

Top 10 High Page Rank Bookmarking Sites For Massive Traffic

Top 10 High Page Rank Bookmarking Sites For Massive Traffic | digital marketing strategy | Scoop.it

There are many SEO activities you can do to drive traffic but the most popular activity is social bookmarking. 


Via Guillaume Decugis
malek's insight:

ScoopIt is one of the youngest sites on this short list

more...
Guillaume Decugis's curator insight, October 8, 2013 8:24 PM

Not sure about this ranking being exhaustive but using a mix of Page Rank, Alexa Rank and Moz Rank to compare various platforms is interesting.


And we're pleased to see Scoop.it showing #8 right after huge sites like Twitter, Pinterest, Reddit or Stumbleupon.


Thanks Peg Corwin for sharing it with us! 

chen kc's curator insight, October 9, 2013 9:34 PM

http://www.staged.com/video?v=WQce like this video content...i like this....

Guillaume Decugis's comment, October 15, 2013 10:35 AM
Good point @malek : "but for souls nobly born valor does not expect the number of years" as we say in French ;-)
Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

How and Why Content Should Include Numbered Lists: 4 Ideas

How and Why Content Should Include Numbered Lists: 4 Ideas | digital marketing strategy | Scoop.it
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...

Via Martin (Marty) Smith, massimo facchinetti
malek's insight:

Promising the reader a short list of tips to help improve his knowledge about an interesting subject, is a great attraction. Lists work

more...
Martin (Marty) Smith's curator insight, September 11, 2013 5:05 AM

I'm not a big fan of numbered lists since to number is to create priority, but this excellent post from Content Marketing World with great examples of how your look and feel doesn't have to be limited shows numbered lists are a great idea from a Google perspective. Maybe expressing priority isn't all bad :).

Scooped by malek
Scoop.it!

The Top 12 Landing Page Tests

The Top 12 Landing Page Tests | digital marketing strategy | Scoop.it
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.
malek's insight:

Many studies have been conducted about landing page forms, and it’s a general consensus that the more information you ask for, the lower your conversion rate will be.

more...
No comment yet.
Scooped by malek
Scoop.it!

15 Phenomenal TED Talks You Need to Watch Today

15 Phenomenal TED Talks You Need to Watch Today | digital marketing strategy | Scoop.it
Get inspired with 15 of our favorite TED Talks. Bonus: You may even learn a thing or two.
malek's insight:

Featuring presentations from some of the most brilliant minds in the world, TED Talks cover every topic under the sun in an easy-to-understand and inspiring way.

more...
No comment yet.
Scooped by malek
Scoop.it!

Top 10 shameful SEO mistakes We Keep Doing

Top 10 shameful SEO mistakes We Keep Doing | digital marketing strategy | Scoop.it
Do you remember the house that Jack built? No, I can’t remember much about the nursery rhyme either, other than it became less about Jack’s house as each of the inhabitants ate one another…
malek's insight:

Duplicate content is a serious issue for curators.  Google can push copied content to a black hole

more...
No comment yet.
Scooped by malek
Scoop.it!

3 Tools to Discover and Share Great Content | Social Media Examiner

3 Tools to Discover and Share Great Content | Social Media Examiner | digital marketing strategy | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.
malek's insight:

If it's time consuming, you have to do it right at the first time. A perfect setup will keep on pumping great contetn. Don't forget Pinterest integration.

more...
No comment yet.
Rescooped by malek from SEO Tips, Advice, Help
Scoop.it!

5 Useful Google Authorship Cheatsheets and Infographics

5 Useful Google Authorship Cheatsheets and Infographics | digital marketing strategy | Scoop.it

I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work?


Via Bonnie Burns
malek's insight:

 A simple infographic that breaks it down into just three steps. Anyone can follow this guide, and come out with a good understanding of how the Authorship program protects their work.

more...
Bonnie Burns's curator insight, June 12, 2013 8:43 AM

Based on Google’s Agent Rank patent, we believe that if you begin using Google Authorship, you will end up being given an Author Rank one day. This will effect the visibility of your content, and have an impact on your overall search engine ranking through the Internet giant.

But what will affect and constitute author rank? This is a great visual breakdown of what can influence author rank after it is implemented. Can you name any more?

SandrineKhou's curator insight, June 13, 2013 3:20 AM

5 graphics very clear and simple to explain the concept of AuthorShip Google and all its benefits in SEO and visibility of your website in search engine results page.

5 infographies très claires pour expliquer le concept de l'AuthorShip de Google et tous les avantages qu'il procure dans le référencement et la visibilité de votre site dans les pages de résultats des moteurs.

Rescooped by malek from Curation Revolution
Scoop.it!

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | digital marketing strategy | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).


Via Martin (Marty) Smith
malek's insight:

Using anchor text links is life saving on the web. Isn't it?

more...
Suvi Salo's curator insight, June 10, 12:16 PM

"Web writing is more Hemingway than Faulkner."

M. Philip Oliver's curator insight, June 10, 5:05 PM

Excellent post Malek!

Rescooped by malek from Curation Revolution
Scoop.it!

What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | digital marketing strategy | Scoop.it
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…

Via Martin (Marty) Smith
malek's insight:

A great piece of reading about adding more value with more content.  The examples are highly illustrative, turning a dry rock into live rock.

more...
Martin (Marty) Smith's curator insight, May 12, 12:26 PM

Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.

The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.

In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.

Rescooped by malek from Great Infographics
Scoop.it!

Why you can’t neglect social media with SEO campaigns

Why you can’t neglect social media with SEO campaigns | digital marketing strategy | Scoop.it
Social media has grown to be an important part of the digital mix, this is not to be missed when carrying out a search engine optimisation (SEO) campaign

Via Lauren Moss, John van den Brink
more...
Samantha W's curator insight, March 17, 2:38 AM

Social Media + SEO = the new SuperPower. SEO done right lays the foundation..

9Dotstrategies's curator insight, March 19, 2:33 AM

SEO and Social Media Combined. #socialmedia #seo

Carolyn Williams's curator insight, May 7, 4:18 AM

Great social media digital insights!

Rescooped by malek from Curation Revolution
Scoop.it!

Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | digital marketing strategy | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.

 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by malek from Marketing Revolution
Scoop.it!

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | digital marketing strategy | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  


Via Martin (Marty) Smith
more...
Joachim Scholz, PhD's comment, January 17, 4:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
Rescooped by malek from SEO and Social Media Marketing
Scoop.it!

How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | digital marketing strategy | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


Via Antonino Militello
more...
wanderingsalsero's curator insight, December 16, 2013 6:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 1:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 6:40 PM

website marketing tools  ~ be interesting to see

Scooped by malek
Scoop.it!

10 Reasons Your Landing Pages Suck | Social Media Today

10 Reasons Your Landing Pages Suck | Social Media Today | digital marketing strategy | Scoop.it
First, it’s important to know that the main purpose of your landing page is to generate leads. That’s it. Nothing too complicated.
malek's insight:

The worst sin is the absence of a clear value proposition. 

 People will only take action if they understand and want the value that you offer.

more...
No comment yet.
Scooped by malek
Scoop.it!

40+ Tools to Advance Your International SEO Process

40+ Tools to Advance Your International SEO Process | digital marketing strategy | Scoop.it
When expanding your web presence to include international audiences, you're faced with a new set of challenges. In this post, MozCon 2013 speaker Aleyda Solis offers 40+ tools to help your marketing reach farther than it ever has before.
malek's insight:

Alien on a mission!

Not a native speaker language, you're surrounded with inaccurate translations and term localization. You also need to understand international audience demographics and buying preferences.

more...
No comment yet.
Scooped by malek
Scoop.it!

The Definitive Guide to Technical Mobile SEO

The Definitive Guide to Technical Mobile SEO | digital marketing strategy | Scoop.it
Responsive Design, Dynamic Content, or Mobile URLs?

If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up,

.
malek's insight:

Make sure that the mobile page serves only content supported on mobile devices. If you serve up a page that contains only content that the user can’t see (or video the user can’t play), Google isn’t getting the searcher to the answer quickly in that case, and might not rank that page as highly.

more...
Brandon Olander's curator insight, July 11, 2013 9:22 PM

Designing the mobile experience from scratch is hard if you dont know how mobile interaction works best, this article is the first place to start. If you already have a mobile experience set up, you will still find valuable information in this informative article.

Scooped by malek
Scoop.it!

Will Social Media Beat SEO In Soccer?

Will Social Media Beat SEO In Soccer? | digital marketing strategy | Scoop.it
Both SEO and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge -- especially in a crunch.
malek's insight:

The best way to come out on top of social search is to have a fully integrated marketing platform where social media and SEO are fully linked.

more...
No comment yet.
Rescooped by malek from SEO and Social Media Marketing
Scoop.it!

No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | digital marketing strategy | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


Via Antonino Militello
malek's insight:

Thought provoking, despite the ranking focus 

more...
Brent Baltzer's curator insight, June 21, 2013 7:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

Josie's curator insight, June 25, 2013 5:21 AM

Definitely worth knowing!

Rescooped by malek from Content Creation, Curation, Management
Scoop.it!

The Dynamic Digital Marketing Landscape Infographic - Business 2 Community

The Dynamic Digital Marketing Landscape Infographic - Business 2 Community | digital marketing strategy | Scoop.it

The digital marketing landscape is composed of several solutions that impact visibility, including: SEO, Social Media, Paid Advertising, Design & Development and Technology. In the infographic below, we break down each one by way of custom connection opportunities.


Via massimo facchinetti
malek's insight:

The Ever Changing Pardigm

As consumer behavior shifts along with Internet capabilities, businesses must also adjust their marketing strategies.

more...
No comment yet.