digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.
Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things:Content distribution Content generation Engagement
1. Content Distribution
This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b
Content Relationship Management and LinkedIn
You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.
Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”
Read more: http://bit.ly/KM2EUx
Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.
But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.
Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!
If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.
But if you’re ready to back up and move your blog, let’s do it.
What you need to begin
Read more: http://bit.ly/KDHAzv
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.
To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.
But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.
Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).
Read more: http://on.mash.to/Ke9Bil
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr
Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]
Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.
Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.
Read more: http://bit.ly/K0s4LL
We are living in a world where influence is migrating from offline to online.
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.
Read more: http://bit.ly/K8LKcQ
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...
A comprehensive article on the subject and perfect for a Saturday or you've maybe a bit more time to read ... :) [note mg]
Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.
Tom Critchlow encapsulates this with one of these Distilled Pro Tips:
Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!...
Read more: http://mz.cm/Hx9RWB
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?
I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.
So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.
If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.
I am thoroughly convinced that Connect.Me will obliterate Klout as well as PeerIndex and possibly Kred as well. Connect.me aims to humanize reputation scoring. Clout from our peers, with incredible transparency. Further, how Trust is regarded, as Connect.Me is still being crafted, this is what wins you over.
The vouches are only the beginning. We are going to see stats per specialty/general public and by specialty/within our connections, and we will thus know who the 'go-to' person is, whether we want to fish within our own pond or worldwide, and we will have this from Connect.me...
More Than One Way To Communicate
Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.
In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.
What’s the scariest Halloween costume you can imagine this year? The villain from this year’s hot horror movie? Zombies, vampires, the devil? Fat Elvis? Not for me.
The most terrifying specter that might show up on my doorstep begging for a Snickers bar is … The aggressive, pushy salesman. (Shudder.) Do you feel the same? Does selling make you feel … dirty?
You’re not naïve, of course. You know that somebody has to put up a website, write an advertisement, or pound the pavement to drum up sales, or you won’t have enough money to keep the lights on.
But can’t it be somebody else?
A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.
I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.
We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?
In other words, we wanted to know if they were Semi-Local.
In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.
Leadership may be defined in part as a process of influence.
Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).
However, many may know of another spelling: Klout with a “K”
Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...
Are you looking for fresh ideas to improve your Twitter marketing?
We sought out hot Twitter tips from the pros. Keep reading for inspiration.
Now’s not the time to let your Twitter marketing go stale.
Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.
How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.
Improve Your Tweets...
Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page? If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans.
Create A Customized Welcome Page – Creating a Customized Welcome Page is an excellent way to increase your number of fans. Statistics show that it will help you turn 72% of your visitors into fans.
To create a custom page, you can use the Facebook application, Static HTML iframe tabs...
Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers.
Content means value, and you always want to provide your readers with a great deal of value.
I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...