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Rescooped by malek from Just Story It Biz Storytelling
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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | digital marketing strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)
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Getting Started Guide: Tumblr for Small Businesses

Getting Started Guide: Tumblr for Small Businesses | digital marketing strategy | Scoop.it
With more small businesses turning to Tumblr, you need to know how to make this growing platform to good use

Via Cendrine Marrouat - www.socialmediaslant.com, Kenneth Carnesi, Mau
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 2, 9:22 PM


A good starter guide for those interested in delving into Tumblr...

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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | digital marketing strategy | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz
malek's insight:

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

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Karen Dietz's curator insight, May 12, 1:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Jim Signorelli's curator insight, May 13, 7:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

Rescooped by malek from Just Story It Biz Storytelling
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Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | digital marketing strategy | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …

Via Karen Dietz
malek's insight:

Scoop for keeps

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Karen Dietz's curator insight, April 16, 10:27 AM

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

massimo scalzo's curator insight, April 18, 5:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !

Rescooped by malek from Personal Branding Using Scoopit
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | digital marketing strategy | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
malek's insight:

Thought provoking discussion: Why Scoop.it?

What models work, how to spot trends, how to employ analytics....

(No spoilers, #must read)

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Ally Greer's curator insight, March 19, 8:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 19, 9:06 PM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 7:52 AM

Scoop.it influences social media marketing and more...

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Ultimate Guide To Epic Blogging- NicheHacks

Ultimate Guide To Epic Blogging- NicheHacks | digital marketing strategy | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..

Via Martin (Marty) Smith
malek's insight:

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

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Mikko Hakala's curator insight, March 6, 7:21 AM

Super comprehensive guide.

Martin (Marty) Smith's curator insight, March 7, 4:36 AM

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

Stephen Van Delinder's curator insight, March 7, 8:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

Rescooped by malek from Content Creation, Curation, Management
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So You Want To Start A Blog? (Infographic)

So You Want To Start A Blog? (Infographic) | digital marketing strategy | Scoop.it
If you're planning on starting a blog, there's no shortage of reference material here at MakeUseOf -- we have an entire manual dedicated teaching you the ins and outs of Wordpress, and we've even compared two popular blogging platforms then laid...

Via Ana Cristina Pratas, Gust MEES, massimo facchinetti
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Louise Robinson-Lay's curator insight, January 9, 4:03 PM

This is a no nonsense guide to getting your blog organized. I really need to take some of this advice myself! 

Halina Ostańkowicz-Bazan's curator insight, January 10, 2:12 AM

Thank you for sharing. It is good to know how to write a blog.

I used to have my blog on WordPress but now I am with Blogger.

Paul's curator insight, January 21, 11:37 AM

great guide - would love to see blogs being used more, but our teachers continue to develop them!

Rescooped by malek from Business in a Social Media World
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Five Must-Have WordPress Plugins for Marketers

Five Must-Have WordPress Plugins for Marketers | digital marketing strategy | Scoop.it
Are you a WordPress user? If so, you know that your plugin directory is your treasury. Here are some plugin gems marketers should have in their treasure trove.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, November 16, 2013 1:13 PM

 

Those who have followed me for a while know that I am a big fan of WordPress. One of my blogs uses the fully hosted version, but the other two I own are self-hosted.

 

While I enjoy blogging on a WordPress.com site because the basic features are awesome (and free), I still prefer paying to get more flexibility. Most of this flexibility comes in the form of plugins.

 

There are plugins for pretty much everything right now. Ivan Dimitrijevic talks about 23,000, and they have been downloaded at least 480 million times!

 

In his article, he introduces five that look really worth a try. I haven’t used any of them, but I’m really thinking of checking out uSquare.  The others are Royal Slider, Social Network Tabs, LiveChat, and Frontend Builder.

Donald McClendon's curator insight, November 17, 2013 11:58 AM

Gonna need this if I I'm going to pick up where I left off about a year ago.

Michelle Gilstrap's curator insight, November 18, 2013 9:28 AM

If you use Word Press, and many of us do, this is a must read.

Rescooped by malek from Great Infographics
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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | digital marketing strategy | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, October 1, 2013 4:29 AM

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 10:07 AM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 7:40 PM

Nice infographic on blogging for business

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A Must-Have Guide To Becoming A Better Blogger - Edudemic

A Must-Have Guide To Becoming A Better Blogger - Edudemic | digital marketing strategy | Scoop.it

posted by Jeff Dunn

 

 

"If you’re a blogger or love to share your thoughts online in another fashion, these visual guides are perfect for you. They’re all a bunch of popular infographics that offer a boatload of tips, tricks, and ideas on how to actually not go crazy while blogging. All good things. So these various infographics, charts, and visual guides should help you turn yourself into a better blogger in no time.

 

"I’ve personally learned quite a few time-saving techniques and mind-saving methods using these infographics so I hope you learn a bit as well! If you have some other tips for becoming an all-star blogger, then feel free to share them down in the comments of this, well, blog!"


Via Jim Lerman, Jesús Hernández
malek's insight:

An all-inclusive guide in the blogging galaxy. Keep it handy

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Ivon Prefontaine's curator insight, July 16, 2013 9:27 AM

I know some people who use a ghost writer.

Christel Binnie's curator insight, July 24, 2013 12:14 PM

This is a great overview and I'll sure be using it as I am about to set up a blog.

Dhiraj Das's comment, August 7, 2013 6:31 AM
Nice post and great infographics
Rescooped by malek from Content Creation, Curation, Management
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25 Cheatsheets & Infographics For Bloggers

25 Cheatsheets & Infographics For Bloggers | digital marketing strategy | Scoop.it

Blogging, or more specifically writing, is a daily routine for us, here in hongkiat.com. In the process, we’ve accumulated a lot of resources that would be real helpful in jumpstarting one’s blogging career.


Via massimo facchinetti
malek's insight:

The Great wall of Blogging

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52 Totally Free Resources For Better Blogging

52 Totally Free Resources For Better Blogging | digital marketing strategy | Scoop.it
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.

Via Martin (Marty) Smith, Gregg Breward
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Chuck Bartok's curator insight, April 21, 2013 9:11 AM
Worth the read...
Robert Kempster's curator insight, April 28, 2013 10:15 AM

Cool resources for any blogger.

Nedko Aldev's curator insight, May 12, 2013 6:22 AM

add your insight...

 
Rescooped by malek from SOCIAL MEDIA, what we think about!
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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | digital marketing strategy | Scoop.it
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.


Via Martin Gysler
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Secrets of a Killer Blog Post: Images [infographic]

Secrets of a Killer Blog Post: Images [infographic] | digital marketing strategy | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss
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How to post content on LinkedIn's publishing platform (& why you should be)

How to post content on LinkedIn's publishing platform (& why you should be) | digital marketing strategy | Scoop.it

Content inspiration and creation is an art and a science of revelation, experimentation, and testing. You need to discover the type of content that resonates with your target audience and this is an online game you have to play. It means finding what works on Facebook, Twitter, and now even LinkedIn.


LinkedIn discovers contentLinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014 that it was opening it up to another 25,000 members and then over the next few months giving access to all its members. As a creator of content this is great news. It brings LinkedIn to life!


Do you have access to LinkedIn’s publishing platform?If you go to your LinkedIn homepage (not your profile page) you will need to look at the “Share an update” box and look for a pencil symbol next to the paper clip...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 3, 7:21 AM

Jeff Bullas offers an excellent blueprint to publishing on LinkedIn. Essential reading for content marketing, PR and bloggers. 9/10

Chris Agro's curator insight, July 4, 5:41 AM

Accelerate your Know, Like and Trust phases for gaining more referrals by publishing on LinkedIn.

Rescooped by malek from visualizing social media
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11 Essential Ingredients Every Blog Post Needs

11 Essential Ingredients Every Blog Post Needs | digital marketing strategy | Scoop.it

If every blog followed the 11 Essential Ingredients Every Blog Post Needs in this infographic, they would be much more successful. From opening with a bang to killer bullet points, this infographic uses intriguing words to increase the uniqueness of its message.

No numbers or data, but this well-designed infographic clearly walks the reads through a sequence of tips for blog post writing.


Via Lauren Moss
malek's insight:

 stunning infographic,  with  timeless tips and suggestions

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Harmony Com's curator insight, May 2, 2:11 AM

Rien de bien neuf mais un bon résumé en infographie 

Nine0Media's curator insight, May 5, 9:44 PM

#Wordpress #WebConsultants #Nine0Media #DIYSEO

Carolyn Williams's curator insight, May 16, 1:40 AM

Love these #tips

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | digital marketing strategy | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss
malek's insight:

Brilliant Infographic, another confirmation of the motto "if you can't tweet it, don't blog it"

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Dave Pereira's curator insight, April 15, 7:47 PM

For my writer friends.  Use as a checklist or starting point.  Writing leads to success.

2DiFore Marketing Solutions's curator insight, April 16, 4:50 AM

Tips for being a great #blogger revealed!

Nine0Media's curator insight, April 16, 8:55 AM

#Wordpress #Nine0Media

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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | digital marketing strategy | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator Robin Good. Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith
malek's insight:

Well said Marty.

It's all up to the curator: whether he/she is passionate about creating a master collection on a certain topic ?

Or, use scoop.it as another social mark to organize links.

@Ally Greer had a great relative post 

Content Super Bowl I: Creation takes on Curation
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Peg Corwin's comment, March 10, 3:54 PM
Further to Therese Torris' comment, might we ask Scoop.it for a setting that allows us to choose to automatically tweet the post author when we re-scoop? It takes many clicks back and forth to get and add it.
Martin (Marty) Smith's comment, March 10, 4:06 PM
Yes @Peg Corwin I see your "filtering" much like @Brian Yanish - MarketingHits.com work as providing value. As Brian shared he discard much more content than he is sharing. I think this builds on Robin's idea of "value" and its meaningful, fast and valuable to those who understand that filtering is the primary activity. I don't think its hard to know this since the second time a customer follows a link of yours or Brian's they know they are following your curation suggestion. On Sunday I thought "pass through" was an unsustainable model. After a day of #startup school I am not so sure. You and Brian are building a themed castle one brick (one share) at a time as surely as I am or anyone else using Scoop.it. Today it feels like a defined link share as you and Brian have described is a valuable service. <br><br>You've hit the primary value AND I often cut the middle man out (something it isn't hard to do ust use Google to search the title). Bryan (Dr V) was complaining about the extra click and that is why I sometimes jump past the pass through too, but since that jump isn't difficult and the oeuvre you create has merit as a whole I think we are simply approach the same problem with a slightly different approach (pass through vs. value add). I think you and Brian are SAVING TIME since you evaluate mor content than you share. <br><br>Despite Dr. V's complaint about seeing Scoop.it links I think that is an important signal and a signals that connects the IDEA of your curation as a whole, so I would say when you drive to Scoop.it using a Scoop.it moniker is a good idea. M
Peg Corwin's comment, March 11, 6:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
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6 Tools for Optimizing Your Copy, Content and Headlines

6 Tools for Optimizing Your Copy, Content and Headlines | digital marketing strategy | Scoop.it

Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.

 

Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....


Via Jeff Domansky
malek's insight:

I found this free Emotional Marketing Value Headline Analyzer to be an effective tool.

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Jeff Domansky's curator insight, January 23, 6:17 AM

Several useful tools, several free, to help you improve your copy.

Rescooped by malek from Better know and better use Social Media today (facebook, twitter...)
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5 Tips for Sharing Your Blog Posts Via Social Media

5 Tips for Sharing Your Blog Posts Via Social Media | digital marketing strategy | Scoop.it

If content is king, then social media is queen. And let’s just say the king doesn’t get much done without the queen’s nod of approval. The same principle applies to your business blog.

You need great content to capture attention and interest, but you need great promotion to get people to consume your content in the first place. This blog post offers some quick tips for sharing your blog posts on social networks to get more traffic, more leads, and more customers via your website.


Via The Fish Firm, Sabrina Lhomme Innovact, Ivo Nový, Mau
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rodrick rajive lal's curator insight, November 27, 2013 6:25 PM

This is interesting and informative!

Emmanuel 'Manny' Gigante's curator insight, December 6, 2013 9:28 PM

#socialmediatips

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How much should you invest in social media marketing ?

How much should you invest in social media marketing ? | digital marketing strategy | Scoop.it

Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.

 

Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.

 

Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...


Via Jeff Domansky
malek's insight:

A prudent conclusion here

"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."

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Jeff Domansky's curator insight, October 28, 2013 11:42 PM

Find out the four biggest barriers to implementing content marketing. Also 3 myths about social media and consumers via Harvard Business Review blog.

Leo Chan's curator insight, May 30, 1:37 AM

Yes, when it come to social media marketing, more isnt better.

In my opinion, the main goal of social media marketing is user engagement. 

The quality of the information is much more important in this case..

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The Blogconomy: Blogging Stats [INFOGRAPHIC]

The Blogconomy: Blogging Stats [INFOGRAPHIC] | digital marketing strategy | Scoop.it
It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic.
malek's insight:

Content is still king. Blogging is striving if more than 60% of US consumers have made a purchase based on a blog post

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SEO Writing that Ranks | Social Media Today

SEO Writing that Ranks | Social Media Today | digital marketing strategy | Scoop.it
While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors.
malek's insight:

Striking the balance between writing for user and optimizing for robots is the critical seo function

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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | digital marketing strategy | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?

Via Martin (Marty) Smith, Jesús Hernández
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Jeff Domansky's curator insight, May 19, 2013 6:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 2:27 AM

The Key to becoming a power Blogger

Deborah Spector's curator insight, May 20, 2013 12:28 PM

Great usable suggestions. Since I just published a new blog post I need to get busy!

Rescooped by malek from Curation, Social Business and Beyond
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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | digital marketing strategy | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


Via janlgordon
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