I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.

We can create valuable information for our readers when we know their pain points.

Improve Your Content Reach

In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.

Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.

Here's what caught my attention:

• When gathering data about your customers find out things such as demographics, age, financial status, ect. By answering these you can create a buyer persona.

• Have a CRM program in place so that your company can track your communication. This will help improve your customer relations.

• Use surveys to gather information about your prospects and customers. Keep these short, simple, and use direct yes and no questions.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/eT1d30bYDPT

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