Coming from FMCG background, I can't help but notice the digitalization of Coupons.

• Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
• Companies are actively catching up with social referral coupons
• With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.