How to Create Boring-Industry Content that Gets Shared | digital marketing strategy | Scoop.it
If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debutting a line of new high-end products for the fishing industry in 2009.After years of pestering the executives of his tradit...