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Digital Marketing Strategy Inspiration
A completely subjective collection of materials that I find worth revisiting time and time again to fill my brain with ideas.
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The New York Times Insights - The Psychology of Sharing

The New York Times Insights - The Psychology of Sharing | Digital Marketing Strategy Inspiration | Scoop.it
Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.
Miguel H Gonzalez's insight:

Study validates positive effect on brand perception, favorability and preference due to social sharing. #havasstrat

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The Touch-Screen Generation - Hanna Rosin - The Atlantic

The Touch-Screen Generation - Hanna Rosin - The Atlantic | Digital Marketing Strategy Inspiration | Scoop.it
The Atlantic covers breaking news, analysis, opinion around politics, business, culture, international, science, technology, national profiles on the official site of the Atlantic Magazine.
Miguel H Gonzalez's insight:

In the 1950s, they speculated that TV would turn the Baby Boomers into blithering idiots. Same s***, different screen. #havasstrat

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Engaging Through Storytelling Overview

A brief introduction to using storytelling to create powerful brands
Miguel H Gonzalez's insight:

Slide 12 details seven different plot types according to Christopher Booker, whose book is on Amazon here: http://www.amazon.com/Seven-Basic-Plots-Tell-Stories/dp/0826480373

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Google Trends \ Hot Trends \ Visualize is fun to watch when you expand it to full grid. #havasstrat #yam

Google Trends \ Hot Trends \ Visualize is fun to watch when you expand it to full grid. #havasstrat #yam | Digital Marketing Strategy Inspiration | Scoop.it
A visualization of the latest hot searches from Google Trends.
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Quentin Tarantino’s Screenplays: Re-imagined as Penguin books

Quentin Tarantino’s Screenplays: Re-imagined as Penguin books | Digital Marketing Strategy Inspiration | Scoop.it
Quentin Tarantino screenplays re-imagined as Penguin books. These fabulous designs were made by Sharm Murugiah, a Graphic Designer living and working in London.
Miguel H Gonzalez's insight:

Even when seen in small scale, book covers draw you in and tell a story in a single look. 

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