As marketing is getting more and more complex, data intensive and technology driven, it is important for CIOs to understand the new marketing era we live in....
Marti Konstant's insight:
Vala Afshar puts together abundant stats that serve to support the CMO in optimizing a digital strategy for growth. Similar to Scott Brinker, who discusses the age of the marketing technologist as a mandate for CMOs and all marketers, he makes it clear that the time is now to leverage the relationship between CMO and CIO.
Helpful read for those building business cases to their management for both investment and strategy.
I started a project. The Agile Careerist Project. It’s growing daily.
I am in the process of interviewing workers regarding their career management challenges and successes. While doing this, I discovered a way to categorize my own career experiences as that of an agile careerist.
My goal is to capture the secrets behind control and confidence while managing a career and a life, in spite of what is going on in the economy or workplace environment. The presentation captures a few insights. This is the start of an ongoing series that will offer tips and strategies to adopt an agile career mindset.
The topic intrigues me as I see a number of opportunities for dramatic growth and reinvention during challenging times.
Small businesses can often feel at a disadvantage when competing online. There’s always someone with a better site, greater reach, and deeper pockets. But such a mindset overlooks the one significant advantage your local store has over Amazon.com: locality.
"As much as 43% of Google traffice has local intent." With social media management on the rise in businesses of all sizes, the local focus mastery will reward the companies with better ROI and budget management.
OK, so I'm not technically banned, but I can't send any email through MailChimp - and without that capability, I might as well be banned. Here's how I got into this predicament - without ever sendi...
Marti Konstant's insight:
Old email addresses that have not received much communication from you, even thought they opted in once, are not like fine wine - they do not improve with age. Nick Loper's advice is on target. The lessons: if you are going to do something, don't cut corners in the wrong areas; commit to it and do it, and don't let email addresses become old!
Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why quite a few social networks are increasingly featuring, emphasizing, and promoting visual content.read more...
We had the pleasure to talk to famous social media consultant, author and LinkedIn expert – Viveka von Rosen after her session on the Social Media Success Summit 2013. Learn how you can build and maintain business relationships over LinkedIn.
Nick Kellet of Listly wants to change all that. He wants to make Twitter lists findable via Google, sortable, manageable, and social, so that many people can collaborate in building the best Twitter lists imaginable.
Marti Konstant's insight:
Under the category of useful tools for marketing leaders who want to add some extra power behind their marketing efforts, the List.ly tool is a great find that leverages the market's interest and appreciation of lists. In addition, the tool boosts and optimizes content on websites, blogs, and other online assets.
The evidence supporting the adoption of marketing technologies beyond the 3rd party email service provider is significant, so why are there still barriers to significant adoption? The ROI metrics are available, so that can’t be it. Securing management approval for spending? Not easy, but achievable if you’re not attempting to get everything done in one fell swoop. The availability of knowledge workers? Possible, but the training is available, and it’s not terribly difficult. A transition to a data-driven environment? There’s pain, but there are templates available to follow. An insularity of this tsunami of change? How can you miss it?
So what is it?
I haven’t seen any studies on the barriers to adoption that point to specific factors within the B2B environment, but I’m starting to conclude that it is something a bit more difficult to overcome: fear.
I’m fairly certain this is a root cause holding back a significant explosion, and the reason may very well be due to the lack of confidence associated with tackling technology. Outside of high tech companies, there are many, many B2B marketers across a variety of verticals that are not tech-oriented, so you have to consider the challenge associated with stepping outside one’s comfort zone.
And that’s a big step.
So what should vendors do?
Today’s curated articles summarized for your quick review:
-- > How To Get Your C-Suite To Say "Yes!" To Your Social Marketing Proposal - Forrester http://sco.lt/9KXZir
-- > Content Marketing: Why Content Curation Is Not The Answer by @wittlake — B2B Digital Marketing http://sco.lt/8JgFYf
See ALL Top Curated Marketing Technology Articles here.
► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
There is a lot that has been written about the value of creating valuable content, yet valuable content without optimization may never reach the audience you are trying to attract. This infographic does a great job in defining what is necessary to fill the lead pipeline (including optimization).
Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.
A few of the statistics:
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites
Howard Tullman has been called "the most accomplished, best-connected entrepreneur you have never heard of." We recap his keynote from CEC Forecast about six tech trends to watch.
Marti Konstant's insight:
Thorough write-up of Howard Tullman's trend-spotting habits.
Marketer's who heed tips, like "predictive" is where it is at, not "search." will win. Another comment that the experience is more important than owning things (like cars, for example) may seem provocative, but it's already happening.
Brian Taylor did a great job summarizing the key takeaways. Excellent read.
Curation Collisions Create SURPRISE & Surprise Matters We are OLD even when we are young now. There is no way to remain YOUNG for very long with so much information chasing us. The next generation lives on their phones the one after may be searching the web and emailing as they look through their Google Glass.
Scoop.it CEO @Guillaume Decugismade an interesting offhand suggestion about curation to me a few weeks ago. Guillaume noted how important curation becomes when we slouch toward the point when everything that ever NEEDS to be written has been written.
Guillaume means what I call "rich snippet" curation or content curation where the hand of the curator is present and accounted for. This is the kind of curation many great teacher helped me learn over the past few years - a skill that feels increasingly important in a way that reminds me of how I felt about SEO before there was a new sheriff in town named Navneet Panda.
We learn best by DOING and this GooglePlus post says THANKS to kind and patient teachers who you should FOLLOW on Scoopit and learn content curaiton too:
I was introduced to the concept of content curation a few years back, and quickly discovered that it is not just sharing content, rather it is adding value, and more value. The way that Martin (Marty) Smith @Martin (Marty) Smith builds up interest in a topic makes me want to explore more, especially in the realm of where visual images support the story and impact interest and learning. And as far as the 17 Content Curation teachers, can't wait to get started with the course of bettering my content curation and sharing strategy
Never hurts to be reminded of the SEO basics. Things like Google Authorship, the use of Google Keyword Planner to attracting your audience, and the use of interesting visual graphics that attract readers to your content.
Marketers rely on email - 89% of them say that it is their primary channel. 65% of B2B companies say they acquired a lead through Linkedin. 70% of website visitors who are retargeted with ads, convert. These are just a few of the helpful trends stats that enable marketers to make better decisions about online marketing
There is a trend where authors use one-word book titles to attract attention. It's a lot easier to remember one word than it is to remember a complex title.
Creating book titles that get noticed is the first step in attracting a potential reader's attention The one-word title does the heavy lifting of being memorable, while the sub-title provides the details that engage.
Taking the time to know what to measure, then measuring it, and making adjustments along the way will result in Facebook programs that perform. This article does a nice job in listing the metrics to follow. A special bonus with help in measuring "cost per desired action."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.