Digital Marketing Strategy
267 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Julio Vizcarra
Scoop.it!

Effective Storytelling For People Who Don't Have Time To Read » Digital Branding Institute

Effective Storytelling For People Who Don't Have Time To Read » Digital Branding Institute | Digital Marketing Strategy | Scoop.it
Here Are Interesting Findings That Can Help You Create Effective Storytelling For People Who Don't Have Time T
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Move Over Facebook - Instagram and Snapchat On the Rise in Small Business Social Marketing

Move Over Facebook - Instagram and Snapchat On the Rise in Small Business Social Marketing | Digital Marketing Strategy | Scoop.it
As Snapchat and Instagram continue to rise in popularity, so too does their importance as advertising platforms to reach their engaged and active users.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

YouTube introduces live 360 video, the gateway drug to virtual reality

YouTube introduces live 360 video, the gateway drug to virtual reality | Digital Marketing Strategy | Scoop.it
Like any Bay Area resident with a pulse, Neal Mohan is a big fan of the Golden State Warriors, but as a busy Google executive, he can’t make every home game in person. "That courtside sea
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Why 2016 Will Be the Year of Video Marketing

Why 2016 Will Be the Year of Video Marketing | Digital Marketing Strategy | Scoop.it
Video isn’t just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Just the Promo Video for Facebook Live Has 10 Million Views Already

Just the Promo Video for Facebook Live Has 10 Million Views Already | Digital Marketing Strategy | Scoop.it
You will know about Facebook Live. Everyone will.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Snapchat for Business: How to Reach Millennials Through Storytelling

Snapchat for Business: How to Reach Millennials Through Storytelling | Digital Marketing Strategy | Scoop.it
With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. In this post, Carlos Gil outlines why Snapchat is becoming increasingly important, and how brands can best utilize the platform. 
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

10 Tools for Monitoring Social Media Marketing

10 Tools for Monitoring Social Media Marketing | Digital Marketing Strategy | Scoop.it
Tools can help you with monitoring social media. With these tools you can gather and analyze your social media marketing efforts.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Don’t Follow a Funnel, Create Content for an Engine [Research]

Don’t Follow a Funnel, Create Content for an Engine [Research] | Digital Marketing Strategy | Scoop.it
Northwestern University researchers reveal the must-know, new model of consumer behavior – the consumer engagement engine. – Content Marketing Institute
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Snapchat Launches "Discover," Presents Stories From Advertisers To View

Snapchat Launches "Discover," Presents Stories From Advertisers To View | Digital Marketing Strategy | Scoop.it
The mobile messaging app's new product will serve multimedia content supported by ads with a revenue share for publishers.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Convergence is the key to the future of our industry

Convergence is the key to the future of our industry | Digital Marketing Strategy | Scoop.it
Integration is the theme of the week.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Snapchat Discover’s caption button makes videos audio-agnostic

Snapchat Discover’s caption button makes videos audio-agnostic | Digital Marketing Strategy | Scoop.it
Snapchat has added a closed-captioning button to its Discover section so that publishers can make their videos audio-optional.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Digital marketing skills are in demand—here's what recruiters are looking for

Digital marketing skills are in demand—here's what recruiters are looking for | Digital Marketing Strategy | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Infographic: 72% of Spotify Listeners Are Millennials. Here's How They Use the Service

Infographic: 72% of Spotify Listeners Are Millennials. Here's How They Use the Service | Digital Marketing Strategy | Scoop.it
Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which provided Adweek with exclusive data to get a better look at this demo.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

How to Improve Your Reach on Facebook [INFOGRAPHIC]

How to Improve Your Reach on Facebook [INFOGRAPHIC] | Digital Marketing Strategy | Scoop.it
Your Facebook reach is declining. So is everyone else’s. Old news. Organic reach has declined to 6%, a drop of 49% since October 2013. But why?
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Why 2016 Will Be the Year of Video Marketing

Why 2016 Will Be the Year of Video Marketing | Digital Marketing Strategy | Scoop.it
Video isn’t just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Enterprise mobile apps: best practice tips and common mistakes to avoid | ClickZ

Enterprise mobile apps: best practice tips and common mistakes to avoid | ClickZ | Digital Marketing Strategy | Scoop.it
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

The 9 Criteria for Brand Essence (TM)

What every professional should know about branding. Downloadable PDF available here: http://info.cpvinc.com/9-criteria-for-brand-essence
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

The Marketer's Guide to Developing a Strong Corporate and Brand Identity

The Marketer's Guide to Developing a Strong Corporate and Brand Identity | Digital Marketing Strategy | Scoop.it
Check out this step-by-step guide to developing your company's brand identity.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

How to Create Buyer Personas » Digital Branding Institute

How to Create Buyer Personas » Digital Branding Institute | Digital Marketing Strategy | Scoop.it
How to create buyer personas is a question you'll ask when you find the need to take your marketing communications to the next level.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Where P&G Sees Future of Digital Going and Its Impact on Agencies, Creative

Where P&G Sees Future of Digital Going and Its Impact on Agencies, Creative | Digital Marketing Strategy | Scoop.it
Procter & Gamble Co. Chief Brand Officer Marc Pritchard talks about how marketing in a digital world has reshaped strategy and agency relationships.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Your Pricing Strategy is Failing – Three Signals That Tell You Why - OpenView Labs

Your Pricing Strategy is Failing – Three Signals That Tell You Why - OpenView Labs | Digital Marketing Strategy | Scoop.it
Is your pricing strategy failing you? Steven Forth outlines three key signals that could be derailing your product pricing.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

The five biggest challenges for marketers in 2016

The five biggest challenges for marketers in 2016 | Digital Marketing Strategy | Scoop.it
As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year.
more...
No comment yet.
Scooped by Julio Vizcarra
Scoop.it!

Better visual marketing in eight easy steps | ClickZ

Better visual marketing in eight easy steps | ClickZ | Digital Marketing Strategy | Scoop.it
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
more...
No comment yet.