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Henry Jenkins. La imaginación transmedia | Vídeo | CCCB LAB

Henry Jenkins. La imaginación transmedia | Vídeo | CCCB LAB | Digital Marketing Strategy | Scoop.it
En una cultura en red, la narrativa transmedia prospera. Los relatos se cuentan a través de múltiples plataformas y son los lectores quienes conectan los puntos
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Son los lectores quienes conectan los puntos...

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‘Transmedia Engagement: Participatory Culture to Activism’ - The Hunger Games & Metrics of Success

‘Transmedia Engagement: Participatory Culture to Activism’ - The Hunger Games & Metrics of Success | Digital Marketing Strategy | Scoop.it
The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign. I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry...
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Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch

Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch | Digital Marketing Strategy | Scoop.it
Bloomberg Media's first-ever NewFront presentation offered a mix of art and science -- and mentioned an advertising watchword: viewability.
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New strategies for video and Tv

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5 Things to Pillage from Game of Thrones' Content Marketing Strategy

5 Things to Pillage from Game of Thrones' Content Marketing Strategy | Digital Marketing Strategy | Scoop.it
You can't talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin's epic book series, is known for its gasp-inducing plot twists, bloody murders, and well-developed characters. In other words: if your content marketing was as gripping as this, it wouldn't even be marketing anymore. It would be storytelling, plain and simple – and that's the dream, isn't it?
So, how do the content marketers behind Game of Thrones harness the...
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Bibliografía

Bibliografía | Digital Marketing Strategy | Scoop.it
En este apartado encontrarán la bibliografía de este seminario. Está dividida en cuatro secciones: básica, manuales, diccionarios y complementaria para que sea degustada por ustedes a su gusto. Com...
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Our Work - Clients and Case Studies | iProspect

Our Work - Clients and Case Studies | iProspect | Digital Marketing Strategy | Scoop.it
Success you can measure - that's what we do! See how iProspect is driving digital performance for the industry’s leading advertisers.
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How to Advertise to the Millennial Who Hates Advertising

How to Advertise to the Millennial Who Hates Advertising | Digital Marketing Strategy | Scoop.it
Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike brands," McPherson said at the Interactive Advertising Bureau Annual Leadership Meeting in Phoenix on Monday.
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Obama's #SOTU press strategy: all of the above

Obama's #SOTU press strategy: all of the above | Digital Marketing Strategy | Scoop.it
Obama's circa-2015 press strategy: a policy proposal announced on Facebook. A "behind the scenes" YouTube video. A copy of the State of the Union text on Medium.
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Un cómic y una heroína para tumbar la violencia sexual en India

Un cómic y una heroína para tumbar la violencia sexual en India | Digital Marketing Strategy | Scoop.it
Antes de convertirse en la nueva super heroína -la primera- del cómic en India, Priya fue víctima –  o superviviente- de la violencia sexual. Con su shari de color naranja y subida a lomos de un tigre, Priya está dispuesta a derribar a los hombres que la agredieron, pero también a cambiar la actitud de […]
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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

25 of the Best PowerPoint Presentation Examples Every Marketer Should See | Digital Marketing Strategy | Scoop.it
25 top-notch PowerPoint presentation examples to inspire your next PowerPoint or SlideShare presentation.
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HackBo

HackBo | Digital Marketing Strategy | Scoop.it
El sitio web de HackBo
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Transmedia colaborativa en marcha...

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One Year In Now Media Vol IV

One Year In Now Media Vol IV | Digital Marketing Strategy | Scoop.it
It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what :) Find it as a free-to-download PDF on the Sl...
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Transmedia Metrics Model

How do you measure transmedia? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a …
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How Coca-Cola is Sharing its Sustainability Story via YouTube

How Coca-Cola is Sharing its Sustainability Story via YouTube | Digital Marketing Strategy | Scoop.it
Coca Cola has made sustainability part of its core policy, and the company is using video marketing and social media to push that message to consumers.
Julio Vizcarra's insight:

¿Cómo lo hace coca-cola? sostenibilidad en YouTube,¿Yen redes sociales?

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Transmedia Storytelling for Social Impact

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…
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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Digital Marketing Strategy | Scoop.it
How do you create good branded content? Take a lesson from the media world. Find out more about why and how you should take the brand out of branded content.
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Transmedia Metrics Model

How do you measure transmedia? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a …
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Why Branded Content Is Poised to Take Over

Why Branded Content Is Poised to Take Over | Digital Marketing Strategy | Scoop.it
As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing.
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Obama’s Social Media Team Tries to Widen Audience for State of the Union Address

Obama’s Social Media Team Tries to Widen Audience for State of the Union Address | Digital Marketing Strategy | Scoop.it
An Internet-savvy staff aims to reach new audiences for the president’s message, sidestepping the skeptical filter often applied by White House reporters.
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10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)

10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works) | Digital Marketing Strategy | Scoop.it
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens.
The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.”
We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.
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How to Create Influential Content With Social Media |

How to Create Influential Content With Social Media | | Digital Marketing Strategy | Scoop.it
Do you want to be seen as a leader in your industry? This article shares six tips on how to raise your social media influence.
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THESNUG.COM

THESNUG.COM | Digital Marketing Strategy | Scoop.it
Bright lights, broke city. From the #NYC-based editors of @ThisOldHouse magazine. Got beef? Talk to @TabithaSukhai
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