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Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards

Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards | Digital Marketing Strategy | Scoop.it
On Tuesday Advertising Age honored the world's best brand storytelling at the fifth annual Viral Video Awards in New York City.
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How To Write Content Marketing Headlines To Improve SEO | Newscred Blog

How To Write Content Marketing Headlines To Improve SEO | Newscred Blog | Digital Marketing Strategy | Scoop.it
According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you’re not catering to what your target audience is seeking by factoring SEO keywords into your headlines, you’re missing out on valuable conversions, clickthroughs, and
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What The Growing US Hispanic Market Means For Content Marketers | Newscred Blog

What The Growing US Hispanic Market Means For Content Marketers | Newscred Blog | Digital Marketing Strategy | Scoop.it
The Hispanic market, namely the young Hispanic market, has recently taken the cord-cutting theory by storm. Spanish is the second most popular language spoken in the United States and this fact is becoming widely evident in the types of shows that the Hispanic market wants to see. With 76 percent of the Hispanic population in
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3 Ways To Calculate Conversions From Content Marketing | Newscred Blog

3 Ways To Calculate Conversions From Content Marketing | Newscred Blog | Digital Marketing Strategy | Scoop.it
The most valued business case for content marketing is likely driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your
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puntocine - formación de cine y postproducción

puntocine - formación de cine y postproducción | Digital Marketing Strategy | Scoop.it
primer nivel del curso de fotografía cinematográfica
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Michael Brenner: The Future Of Content Marketing Is...GIFs + Taylor Swift

Michael Brenner: The Future Of Content Marketing Is...GIFs + Taylor Swift | Digital Marketing Strategy | Scoop.it
Michael Brenner opened NewsCred’s third-annual #ThinkContent Summit with a stark challenge and call to action for content marketers: “Your audience wants stories. Will you give it to them?”
Bounding onto the stage at Manhattan’s Metropolitan Pavilion to the pulse of Lil Jon’s “Turn Down for What” (his preferred intro jam), Brenner set up the theme of this year’s summit – “Creativity, Technology, and the Future of...
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12 métricas de marketing que deberías estar midiendo

12 métricas de marketing que deberías estar midiendo | Digital Marketing Strategy | Scoop.it
Empresarios exitosos comparten las métricas que ellos utilizan para medir la efectividad de sus campañas de marketing
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2 Formas de Evadir el Copyright en YouTube (Legamentel)

2 Formas de Evadir el Copyright en YouTube (Legamentel) | Digital Marketing Strategy | Scoop.it
Bueno Muchos Suben Videos a YouTube, y Cuando les ponen Musica de Fondo A veces El Copyright Tambien conocido Como, Derechos de Autor o Tambien Derechos de Copia los demandan y si los demandan 3 veces les quitan su Cuenta de YouTube, Bueno Empezemos e...
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Simple Sharing Buttons Generator

Simple Sharing Buttons Generator | Digital Marketing Strategy | Scoop.it
Share to Facebook, Twitter, Google+ and other social networks using simple HTML buttons
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Turning GIFs Into Fine Art

When Sam Cannon began studying at Rochester Institute of Technology in New York, she was torn between photography and video, although neither genre really appealed to her. “I’ve never been super interested in shooting still photography,” she said. “The only reason I choose it was to have full control over the final image because...
Julio Vizcarra's insight:

La imagen siempre permite la expresión artística.

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10 Proven Ways For Brands To Connect With Millennials (Infographic)

10 Proven Ways For Brands To Connect With Millennials (Infographic) | Digital Marketing Strategy | Scoop.it
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you. So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty.
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EFFIE AWARDS PERÚ: PUBLICIS, MCCANN Y ALICORP ENTRE LOS MÁS NOMINADOS

EFFIE AWARDS PERÚ: PUBLICIS, MCCANN Y ALICORP ENTRE LOS MÁS NOMINADOS | Digital Marketing Strategy | Scoop.it
El 9 de Junio se realizará la vigésima edición de los premios Effie Awards Perú y se ya se dieron a conocer la lista de las campañas, las marcas y las agencias finalistas de la últ
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Transmedia Metrics Model

How do you measure transmedia? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a …
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Fusion Media Marketing

Fusion Media Marketing | Digital Marketing Strategy | Scoop.it
Fusion Media Marketing isn’t just about integration; it’s about a totally new concept of “Interconnecting” all of your traditional and digital tools.
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Q&A With Mari Smith: What Content Marketers Need To Know About Facebook’s Newsfeed Rules | Newscred Blog

Q&A With Mari Smith: What Content Marketers Need To Know About Facebook’s Newsfeed Rules | Newscred Blog | Digital Marketing Strategy | Scoop.it
Typically, small businesses and brands have used Facebook for promoting their products and services on their Pages as a main leg of their content marketing strategy. Since January, however, the social network has cracked down on these unpaid, promotional status updates, phasing them out of News Feeds to make way for ads and paid posts,
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The Ultimate Guide to Using iPads in the Classroom

The Ultimate Guide to Using iPads in the Classroom | Digital Marketing Strategy | Scoop.it
Congratulations! Your school district or principal has just decided to use iPads in your school.

Via Cátedra UNESCO EaD
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Елена Гончарова's curator insight, August 7, 12:53 PM

добавить ваше понимание ...

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Millennials Outnumber Boomers: The Meaning For Marketers - Heidi Cohen

Millennials Outnumber Boomers: The Meaning For Marketers - Heidi Cohen | Digital Marketing Strategy | Scoop.it
Has your business figured out how to market to millennials yet? Here are 5 Key Millennial Marketing Tips Based On Research with research and charts.
Julio Vizcarra's insight:

Who is who?

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Al fin Facebook permite usar GIFs: 13 maneras de celebrar

Al fin Facebook permite usar GIFs: 13 maneras de celebrar | Digital Marketing Strategy | Scoop.it
Cómo incluir GIF y videos cortos a tu Facebook para que sea más atractivo
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6 clever optical illusion ads

6 clever optical illusion ads | Digital Marketing Strategy | Scoop.it
Lingerie brand Jane Pain isn't the only company to use optical illusions in their ads. We found more campaigns which have used visual trickery to catch consumers' eyes.
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10 plataformas de imágenes libres y gratuitas para ilustrar tu sitio

10 plataformas de imágenes libres y gratuitas para ilustrar tu sitio | Digital Marketing Strategy | Scoop.it
Numerosas plataformas albergan imágenes libremente utilizables por los editores de sitios web profesionales. ¿Cómo buscar fotos, cliparts e ilustraciones gratuitas de calidad? ¿Cuáles plataformas ofrecen una alternativa a los bancos de imágenes de...
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FutureIsClean

FutureIsClean | Digital Marketing Strategy | Scoop.it
Julio Vizcarra's insight:

El primer vuelo alrededor del mundo en avión de energía solar...

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GfK Perú - El nuevo consumidor peruano

Presentación a cargo de Gonzalo Abad, Digital Specialist de GfK Perú sobre el consumidor peruano en la actualidad.
Julio Vizcarra's insight:

Ojo 2013...Muy interesante.

 

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6 Ways to Build a Massive Audience with Content Marketing - #Authorit…

Presentation from Joe Pulizzi given at Copyblogger's Authority Rainmaker conference 2015. Presentation talks about the Content Inc. model - or 6 steps to deve…
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