You can't talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin's epic book series, is known for its gasp-inducing plot twists, bloody murders, and well-developed characters. In other words: if your content marketing was as gripping as this, it wouldn't even be marketing anymore. It would be storytelling, plain and simple – and that's the dream, isn't it? So, how do the content marketers behind Game of Thrones harness the...
Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike brands," McPherson said at the Interactive Advertising Bureau Annual Leadership Meeting in Phoenix on Monday.
Antes de convertirse en la nueva super heroína -la primera- del cómic en India, Priya fue víctima – o superviviente- de la violencia sexual. Con su shari de color naranja y subida a lomos de un tigre, Priya está dispuesta a derribar a los hombres que la agredieron, pero también a cambiar la actitud de […]
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you. So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty.
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens. The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.” We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.