Digital Marketing Strategy
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How Jungle Creations is Winning Sponsored Video on Facebook

How Jungle Creations is Winning Sponsored Video on Facebook | Digital Marketing Strategy | Scoop.it
Facebook branded video content is growing at nearly 500% YoY in the UK, and Jungle Creations is one of the biggest players in the market. We take a look at its winning partnership strategy.
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Why Brands Need to Skip the Ads and Start Telling Stories

Why Brands Need to Skip the Ads and Start Telling Stories | Digital Marketing Strategy | Scoop.it
You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that around nine out of 10 people who can skip an ad do—whether by hitting the "skip ad" button online or fast-forwarding through a commercial break while watching time-shifted programming.
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Welcome to the Performance Era of Content Marketing – Shafqat Islam – #ThinkContent 2017

Welcome to the Performance Era of Content Marketing – Shafqat Islam – #ThinkContent 2017 | Digital Marketing Strategy | Scoop.it
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
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Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'

Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana' | Digital Marketing Strategy | Scoop.it

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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4 secrets: How to take professional photos with your smartphone

4 secrets: How to take professional photos with your smartphone | Digital Marketing Strategy | Scoop.it
Smartphone cameras get better each year and we've put together a series of photography tips on how to use your phone to take professional photos that your business can use for marketing and more.
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Beginner’s Guide To Content Marketing

Content marketing is a valuable and a still growing marketing strategy. Here is what beginners need to know to build a successful content marketing strategy
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Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era

Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era | Digital Marketing Strategy | Scoop.it
When Elisabeth Murdoch said goodbye to the family business in the wake of the News Corp. phone-hacking scandal in 2014, there was considerable anticipation regarding her next career move.

Via Soraia Ferreira, Ph.D.
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We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Digital Marketing Strategy | Scoop.it
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.

Via Eva Sanagustin, Soraia Ferreira, Ph.D.
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Caso de Éxito Transmedia Storytelling: Jay Z y Bing (Subtitulado en español) - YouTube

Caso de Éxito Transmedia Storytelling: Jay Z y Bing (Subtitulado en español) ------------------------------------------------- Transmedia storytelling es una...

Via Fernando de la Cruz Naranjo Grisales
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Content Marketing in Challenging Industries: Cannabis, Alcohol + Financial Services

Content Marketing in Challenging Industries: Cannabis, Alcohol + Financial Services | Digital Marketing Strategy | Scoop.it
Content marketers in challenging, highly regulated industries like financial services, alcohol, and cannabis have created innovative content marketing initiatives.
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Seth Godin Talks Emotion And Storytelling In Marketing

Seth Godin Talks Emotion And Storytelling In Marketing | Digital Marketing Strategy | Scoop.it
“Marketing is no longer about the stuff that you make but about the stories you tell”– Seth Godin
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How Brands Can Adapt To Media's Decline | Branding Strategy Insider

How Brands Can Adapt To Media's Decline | Branding Strategy Insider | Digital Marketing Strategy | Scoop.it
By using collective journey storytelling brands have powerful ways to respond in a time of media decline.
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StorySD - Recommended Videos (Short Videos)

StorySD - Recommended Videos (Short Videos) | Digital Marketing Strategy | Scoop.it
Watch these videos to help you build the right communication strategy for your business. More at storysd.com.
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This is how Google will collapse – Hacker Noon

This is how Google will collapse – Hacker Noon | Digital Marketing Strategy | Scoop.it
Google made almost all its money from ads. It was a booming business — until it wasn’t. Here’s how things looked right before the most spectacular crash the technology industry had ever seen.
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Dove Campaigns

Dove Campaigns | Digital Marketing Strategy | Scoop.it
Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.
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Industry Roundup: Facebook's New AR + Chatbot Features, L'Oréal's Digital Strategy + More

Industry Roundup: Facebook's New AR + Chatbot Features, L'Oréal's Digital Strategy + More | Digital Marketing Strategy | Scoop.it
At Facebook's F8 developers conference this week, the company announced new AR and chatbot features that offer marketers creative new ways to deliver content to users.
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‘Marcas Solidarias’ que implementan estrategias de apoyo en tiempos de crisis | MercadoNegro

‘Marcas Solidarias’ que implementan estrategias de apoyo en tiempos de crisis | MercadoNegro | Digital Marketing Strategy | Scoop.it
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#Transmedia #Storytelling for #Business - Free #eBook #Challenge

Actionable tips and resources to help you create a better communication strategy for your business.

Via Soraia Ferreira, Ph.D.
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Mobile storytelling

Mobile storytelling | Digital Marketing Strategy | Scoop.it

"Using your mobile phone for storytelling is cheap and actually quite easy. You can shoot and publish your stories within minutes. And you will probably get some likes and some shares. And that is all what you as a journalist or PR person are looking for. Or is ..."


Via Leona Ungerer, Emmanuel Bethoux, Soraia Ferreira, Ph.D.
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Analysis of character construction in transmedia advertising narrative

Analysis of character construction in #transmedia #advertising narrative http://bit.ly

Via Emmanuel Bethoux, Soraia Ferreira, Ph.D.
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Storytelling transmedia. Factores que influyen en la participación activa del usuario e campañas publicitarias basadas e estrategias de storytelling transmedia / Maite Loizate Fondevila

Storytelling transmedia. Factores que influyen en la participación activa del usuario e campañas publicitarias basadas e estrategias de storytelling transmedia / Maite	Loizate	Fondevila | Digital Marketing Strategy | Scoop.it

Nos encontramos ante un nuevo modelo publicitario en el que los roles de quienes intervienen en el proceso comunicativo se han redefinido. Por un lado, las marcas, hasta hace poco absortas en sí mismas, se han visto obligadas a renunciar a su rol de “charlatanas” para empezar a escuchar al usuario y reconectarse con él. Por otro lado, la audiencia ha abandonado su pasividad de “oyente” para sumergirse en conversaciones proactivas con las marcas. En ese contexto de diálogo y, también, de convergencia mediática, las marcas apuestan por una nueva forma de contar historias que apela a las emociones, el storytelling transmedia. Se trata de una estrategia narrativa en la que un relato es el elemento vertebrador de un discurso abierto que otorga al usuario, convertido ahora en prosumidor, el “cetro” de la libertad creativa. Los prosumidores empoderados aportan sus propios fragmentos a un metarrelato con el que se construye colectivamente el universo de la marca. Se genera, así, un estrecho vínculo emocional entre prosumidor, relato y marca. Mediante un estudio, de carácter fundamentalmente exploratorio, proponemos una definición de storytelling transmedia adaptada al ámbito de la comunicación publicitaria. Por otro lado, a partir de una revisión bibliográfica, identificamos los atributos de las campañas publicitarias basadas en estrategias de storytelling transmedia, así como los factores que promueven la participación activa del usuario. En este sentido, hemos identificado varios factores que generan una correlación entre participación activa del usuario y dispositivos móviles. Por ello, este estudio finaliza planteando una hipótesis que pretende ser un punto de partida para futuras líneas de investigación en un campo inexplorado.


Via UNIVERSIDAD DE LIMA / Biblioteca
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UNIVERSIDAD DE LIMA / Biblioteca's curator insight, February 4, 2016 11:23 AM

Trabajo de fin de Máster presentado a la Universidad Autónoma de Barcelona, 2015.

Texto completo aquí: 

http://ddd.uab.cat/pub/trerecpro/2015/hdl_2072_257212/Maite_Loizate.pdf


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How people spend time on social platforms globally, in 5 charts - Digiday

How people spend time on social platforms globally, in 5 charts - Digiday | Digital Marketing Strategy | Scoop.it
How and where people are spending their time on social platforms and apps, across different countries.
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How To Ruin Your Twitter Marketing Experience: 10 Ways To Succeed

How To Ruin Your Twitter Marketing Experience: 10 Ways To Succeed | Digital Marketing Strategy | Scoop.it
There are a lot of things that can ruin your twitter marketing experience. Here are the 10 most common mistakes that you can easily avoid.
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Brand Storytelling Beyond The Hero's Journey | Branding Strategy Insider

Brand Storytelling Beyond The Hero's Journey | Branding Strategy Insider | Digital Marketing Strategy | Scoop.it
The Hero's Journey is being superseded by a new model that helps brands explore a new way to look at storytelling and participate in narrative.
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