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How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants

How Tiny Startups Like Hello and 800Razors Are Stealing Share From CPG Giants | Digital Marketing Strategy | Scoop.it
digital media and e-commerce have leveled the cpg field, helping startups ring up $10b in sales when the giants can least afford to cede ground.
Julio Vizcarra's insight:

Emprendimientos se pueden beneficiar con uso de medios digitales...

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Henry Jenkins. La imaginación transmedia | Vídeo | CCCB LAB

Henry Jenkins. La imaginación transmedia | Vídeo | CCCB LAB | Digital Marketing Strategy | Scoop.it
En una cultura en red, la narrativa transmedia prospera. Los relatos se cuentan a través de múltiples plataformas y son los lectores quienes conectan los puntos
Julio Vizcarra's insight:

Son los lectores quienes conectan los puntos...

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Meanland — Some Things I’ve Learned from Transmedia Worldbuilding · Meanjin · Literacy in Australia · Melbourne University Publishing · Classic English Literature Books · Australian Literary Journa...

Meanland — Some Things I’ve Learned from Transmedia Worldbuilding · Meanjin · Literacy in Australia · Melbourne University Publishing · Classic English Literature Books · Australian Literary Journa... | Digital Marketing Strategy | Scoop.it
Subscribe to Meanjin online now! Meanjin is one of the most famous literary magazine in Australia. It was founded in Brisbane by Clem Christesen in 1940 and moved to Melbourne in 1945.
Julio Vizcarra's insight:

Encontré a Christy Dena y cuenta bastante de Transmedia, ya es una práctica en otros lares...

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15 Resources to Create Images for Social Media |

15 Resources to Create Images for Social Media | | Digital Marketing Strategy | Scoop.it
Use these tips and tools to create and edit quality, attractive photos, graphics and images for social media marketing.
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10 Ways to Improve Your LinkedIn Company Page |

10 Ways to Improve Your LinkedIn Company Page | | Digital Marketing Strategy | Scoop.it
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.
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Social Media Network Guide (Dos / Don'ts) 2014

Social Media Network Guide (Dos / Don'ts) 2014 | Digital Marketing Strategy | Scoop.it
Click here for a larger view!While the jury’s still out on a better way to pluralize don’t, it’s a very useful graphic. We’ve taken a look at 11 major Social Media networks and explain various ways

Via Carolyn D Cowen, Lucy Gray, L. García Aretio
Julio Vizcarra's insight:

Que hacer y no hacer en redes

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Paul's curator insight, March 31, 8:12 AM

Really useful reference chart 

Tom Pick's curator insight, April 2, 8:13 AM

Great list, helpful reference to keep and share.

Stephen Dale's curator insight, April 4, 5:46 AM

A look at 11 major Social Media networks and how they can be optimised for business. The Social Networks included in the infographic are:

 

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Rethinking Marketing - Sponsored by SAS

Rethinking Marketing - Sponsored by SAS | Digital Marketing Strategy | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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#7 Transmedia Storytelling - Ten Frontiers for the Future of Engage...

This is the seventh report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and ...
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One year in transmedia

A curation of one years worth of blog posts from my blog at http://muchtoolong.blogspot.com, combined with interviews with some of the sharpest minds in the ...
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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Digital Marketing Strategy | Scoop.it
I wanted to interview Robert Pratten (CEO at Transmedia Storyteller and one of the most important person in the world of Transmedia Storytelling) since a lot of months ago. Finally, I have got it a...
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Content Marketing in the UK: 2014 Benchmarks, Budgets & Trends

OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Greetings Marketers, Welcome to our second annual report on the content marketing practices of UK marketers.
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Global Overview Of Internet, Mobile And Social Media Engagement And Usage [INFOGRAPHIC]

Global Overview Of Internet, Mobile And Social Media Engagement And Usage [INFOGRAPHIC] | Digital Marketing Strategy | Scoop.it
Check out this infographic called "You are looking in the wrong place" - for latest global internet, mobile and social media statistics.

Via Alex Butler
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"MobileMary" Barnett's curator insight, December 11, 2013 9:45 PM

There are 6.6 Billion on Mobile now? Its amazing that North America is trailing behind what we consider "3rd World" countries, when it comes to Mobile & Social usage!

JP Wu's curator insight, December 12, 2013 6:15 AM

I like infographic

Rescooped by Julio Vizcarra from Investigación y educación virtual
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Herramientas para gestionar y medir la actividad en Twitter

Herramientas para gestionar y medir la actividad en Twitter | Digital Marketing Strategy | Scoop.it

Via Cristóbal Suárez
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The Peabody Awards - 2013 Peabody Award Winners

The Peabody Awards - 2013 Peabody Award Winners | Digital Marketing Strategy | Scoop.it
Julio Vizcarra's insight:

Premios a historias que importan...

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Un buen directivo sabe que la herramienta no es la estrategia » eCuaderno

eCuaderno: Pistas, noticias y enlaces sobre Medios
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Beyoncé: Pop Diva, Dance Queen & Content Marketing Maven

Beyoncé: Pop Diva, Dance Queen & Content Marketing Maven | Digital Marketing Strategy | Scoop.it
She may have a stellar team masterminding most of her marketing strategies, but few celebrities really get the point and power of content the way Beyoncé does. Her rise to stardom has been slow and steady since her Destiny’s Child days, and since reaching diva-status, she’s been busting out all the right moves on social and digital.

This weekend, the superstar released a celeb-packed non-trailer for her upcoming tour with Jay-Z. The clip reads like a movie you’d...
Julio Vizcarra's insight:

Content & Storytelling para atraer al público.

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Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards

Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards | Digital Marketing Strategy | Scoop.it
On Tuesday Advertising Age honored the world's best brand storytelling at the fifth annual Viral Video Awards in New York City.
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5 Twitter Tools to Increase Your Blog Retweets |

5 Twitter Tools to Increase Your Blog Retweets | | Digital Marketing Strategy | Scoop.it
Discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content with one click.
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Modificación del modelo Flipped Classroom: la versión “in class” | The Flipped Classroom

Modificación del modelo Flipped Classroom: la versión “in class” | The Flipped Classroom | Digital Marketing Strategy | Scoop.it
Traducido/adaptado de Edutopia Ya lo has intentado..., y no salió todo lo bien que pensabas....o simplemente has oído hablar del FC y quieres probar, pero te d

Via L. García Aretio
Julio Vizcarra's insight:

La clase invertida no es lo que piensas...

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P&G invests 30% of media spend in digital | News | Marketing Week

P&G invests 30% of media spend in digital | News | Marketing Week | Digital Marketing Strategy | Scoop.it
Figure comes as P&G places emphasis on improving marketing efficiency and boosting slowing revenue growth.
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T is for Transmedia: Learning through Transmedia Play

In recent years, transmedia has come into the spotlight among those creating and using media and technology for children. We believe that transmedia has the...
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In An Ideal World - The Multiplatform Production Process

A very short 15 minute presentation given by Gary Hayes at the start of the SAFC's Digi360Lab evening on multiplatform production. Key issues were touched on...
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50 planners to watch in 2014 - The Planning Salon

Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked
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50 Content Marketing Predictions for 2014

Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a
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Cómo descargar videos de Instagram y Vine: 3 simples formas

Cómo descargar videos de Instagram y Vine: 3 simples formas | Digital Marketing Strategy | Scoop.it
Cómo descargar videos de Instagram y Vine manualmente y con algunos servicios de terceros.
Julio Vizcarra's insight:

Por favor no los de Secada!!!

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