When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today.
Latin America, as a region, is in the middle of the global pack when it comes to pretty much every metric of internet usage. In terms of total internet users, the region ranks third worldwide, with 309.5 million this year. Though internet user penetration in Latin America is highest in Chile, Brazil will dominate digital life in the region through 2018.
The New York Times T Brand Studios launched the most recent in a series of firsts this week: the first in-print “Paid Post,” a brand journalism piece from Shell on urbanization that is complimented by a lively animated online version. It’s hard to believe the Times has only been doing this since January 2014, when Dell became the first brand to sponsor a “paid post” on their website. Now nearly 12 months later it’s shocking that native ads in the NYT
She may have a stellar team masterminding most of her marketing strategies, but few celebrities really get the point and power of content the way Beyoncé does. Her rise to stardom has been slow and steady since her Destiny’s Child days, and since reaching diva-status, she’s been busting out all the right moves on social and digital.
This weekend, the superstar released a celeb-packed non-trailer for her upcoming tour with Jay-Z. The clip reads like a movie you’d...