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7 Content Marketing Lessons from South Park

On September 25, 2013, Season 17 of South Park will kick off on Comedy Central. What can we content marketers learn from a cartoon about potty-mouthed third-gra
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The Transmedia Trip: The Psychology of Multi-Platform Engagement

The psychology and neuroscience of story drive elements of narrative engagement and provide helpful keys to the design of structural and narrative elements to …
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For New Brands, Tactics and PR Trump Strategy and Advertising

For New Brands, Tactics and PR Trump Strategy and Advertising | Digital Marketing Strategy | Scoop.it
Al Ries argues that too many companies are coming up with strategies that don't lead to tactics that can work.
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Is Content Marketing a Waste of Time?

Is Content Marketing a Waste of Time? | Digital Marketing Strategy | Scoop.it
Content marketing is the new black in digital marketing. It's cool and trendy. But is it a waste of time?
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Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands | Digital Marketing Strategy | Scoop.it
With such an increase in video consumption, it's essential that Fortune 50 brands embrace video as part of their mobile digital marketing strategy.
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The Digital Social Contract

The Digital Social Contract The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and age…
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9+1 Tendencias de Marketing para 2016

9+1 Tendencias de Marketing para 2016 | Digital Marketing Strategy | Scoop.it
1. Internet de las Cosas (IoC) (IoT) (IoE) Se está infiltrando en nosotros y ya está en todas partes, sin hacer demasiado ruido, pasando para la gran mayoría casi desapercibido. Más de 3.000 millones de objetos ya han sido digitalmente “conectados”, un número que va en aumento con una tasa actual de 300.000 “cosas” conectadas …
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This Fun Literature Project Replaces Google Ads With Short Stories

This Fun Literature Project Replaces Google Ads With Short Stories | Digital Marketing Strategy | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.
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“La industria de la publicidad está al borde del colapso. Los ingresos se encogen”

“La industria de la publicidad está al borde del colapso. Los ingresos se encogen” | Digital Marketing Strategy | Scoop.it
Humberto Polar, CEO de FCB Mayo, nos da su opinión respecto a los retos y metas entre agencias y anunciantes en este 2016.
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What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign

What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign | Digital Marketing Strategy | Scoop.it
Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the company's brands globally.
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438 Herramientas para Community Managers #socialmedia

438 Herramientas para Community Managers #socialmedia | Digital Marketing Strategy | Scoop.it
Consultor Social Media, Valladolid, Marca Personal, Diseño Web, Wordpress,
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Storytelling: 7 Ideas About What to Tell Your Audience

Storytelling: 7 Ideas About What to Tell Your Audience | Digital Marketing Strategy | Scoop.it
To help you start out with your own storytelling, here are some examples of what stories you could tell (and what kind of stories other people tell).
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Building Brand Fanatics, One Download at a Time | Loyalty360.org

Building Brand Fanatics, One Download at a Time | Loyalty360.org | Digital Marketing Strategy | Scoop.it
Just the other week, the Boston Consulting Group announced that Tesla had joined Apple and Google at the top of an annual ranking of innovative firms. In fact, Tesla raced into third position from the 41st position in just two years. As a Tesla owner, I am not at all surprised by this rapid leap to third place. Such acceleration is highly becoming of a brand that boasts a 0–60 miles acceleration, in just under three seconds.
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Droga5's Andrew Essex: Why "Better + Braver Content Wins" | NewsCred Blog

Droga5's Andrew Essex: Why "Better + Braver Content Wins" | NewsCred Blog | Digital Marketing Strategy | Scoop.it
Andrew Essex, Vice Chairman and Cofounder of the game-changing ad agency Droga5, thinks we’re living in unprecedented times for content marketers and creators. “We are now living in an economy of unprecedented abundance – content is being commoditized,” he said to a packed house during his presentation: “Inspiring Creativity Across the Industry: How Creativity is Redefined and Maximized to
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The Evolution Of Digital Marketing And Changing Customer Expectations

The Evolution Of Digital Marketing And Changing Customer Expectations | Digital Marketing Strategy | Scoop.it
It's time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging.
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Content Shock: How Mark Schaefer Blew My Mind In 2014

Content Shock: How Mark Schaefer Blew My Mind In 2014 | Digital Marketing Strategy | Scoop.it
When you are part of the international marketing community sometimes something happens. Something scary or enlightening. Something that you know will ...
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132 Social Media Case Studies - Successes and Failures

132 Social Media Case Studies - Successes and Failures | Digital Marketing Strategy | Scoop.it
Multiple Social Media case studies about how businesses are successfully using social media for their business success - and some epic failures as a bonus.
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8 Ways Small Businesses Can Build An Email List Faster | NewsCred Blog

8 Ways Small Businesses Can Build An Email List Faster | NewsCred Blog | Digital Marketing Strategy | Scoop.it
We learned something very promising about small business marketing while researching the 2015 State of Small Business Report: About 46% of businesses are using email marketing. Email marketing has one of the highest returns on investment of any marketing tactic. It’s also top-rated for retaining customers, and nurturing people from leads into customers. In other
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How to Launch a Brand on Social Media in 5 Simple Steps

How to Launch a Brand on Social Media in 5 Simple Steps | Digital Marketing Strategy | Scoop.it
It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and advertising dollars, making social media sites some of the most competitive marketing channels out there. With so many players on the field, how does one launch a new brand successfully on social media?  
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What Apple And Starbucks Taught Me About Building A Brand

What Apple And Starbucks Taught Me About Building A Brand | Digital Marketing Strategy | Scoop.it
Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.
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How to Use Snapchat Takeovers to Grow Your Audience

How to Use Snapchat Takeovers to Grow Your Audience | Digital Marketing Strategy | Scoop.it
Looking for a new way to engage and build audience on Snapchat? An account takeover could be a great option, using the reach and skills of influential Snapchat users to expose your brand to a wider audience. 
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Why GIFs Are The Future Of Communication

Why GIFs Are The Future Of Communication | Digital Marketing Strategy | Scoop.it
The COO of Giphy talks about the genesis of a new type of visual languagethe GIFand how it's evolving.
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If The 30-Second TV Ad Is Dying, TV Networks Are Helping To Kill It

If The 30-Second TV Ad Is Dying, TV Networks Are Helping To Kill It | Digital Marketing Strategy | Scoop.it
TV networks hope to replace some traditional TV ads with new commercial formats, a potentially radical change to the economy of the medium
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3 Ways To Capitalize On The Rise Of Visual Storytelling | Newscred Blog

3 Ways To Capitalize On The Rise Of Visual Storytelling | Newscred Blog | Digital Marketing Strategy | Scoop.it
While the average adult reads at the rate of 300 words per minute, MIT neuroscientists have found that the human brain can process an image at the rate of 13 milliseconds. Though both text and imagery hold value for marketers, using imagery to effectively reach your audience within milliseconds is a no-brainer. Are you even still
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