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Michael Brenner: The Future Of Content Marketing Is...GIFs + Taylor Swift

Michael Brenner: The Future Of Content Marketing Is...GIFs + Taylor Swift | Digital Marketing Strategy | Scoop.it
Michael Brenner opened NewsCred’s third-annual #ThinkContent Summit with a stark challenge and call to action for content marketers: “Your audience wants stories. Will you give it to them?”
Bounding onto the stage at Manhattan’s Metropolitan Pavilion to the pulse of Lil Jon’s “Turn Down for What” (his preferred intro jam), Brenner set up the theme of this year’s summit – “Creativity, Technology, and the Future of...
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12 métricas de marketing que deberías estar midiendo

12 métricas de marketing que deberías estar midiendo | Digital Marketing Strategy | Scoop.it
Empresarios exitosos comparten las métricas que ellos utilizan para medir la efectividad de sus campañas de marketing
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2 Formas de Evadir el Copyright en YouTube (Legamentel)

2 Formas de Evadir el Copyright en YouTube (Legamentel) | Digital Marketing Strategy | Scoop.it
Bueno Muchos Suben Videos a YouTube, y Cuando les ponen Musica de Fondo A veces El Copyright Tambien conocido Como, Derechos de Autor o Tambien Derechos de Copia los demandan y si los demandan 3 veces les quitan su Cuenta de YouTube, Bueno Empezemos e...
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Simple Sharing Buttons Generator

Simple Sharing Buttons Generator | Digital Marketing Strategy | Scoop.it
Share to Facebook, Twitter, Google+ and other social networks using simple HTML buttons
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Turning GIFs Into Fine Art

When Sam Cannon began studying at Rochester Institute of Technology in New York, she was torn between photography and video, although neither genre really appealed to her. “I’ve never been super interested in shooting still photography,” she said. “The only reason I choose it was to have full control over the final image because...
Julio Vizcarra's insight:

La imagen siempre permite la expresión artística.

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10 Proven Ways For Brands To Connect With Millennials (Infographic)

10 Proven Ways For Brands To Connect With Millennials (Infographic) | Digital Marketing Strategy | Scoop.it
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you. So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty.
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EFFIE AWARDS PERÚ: PUBLICIS, MCCANN Y ALICORP ENTRE LOS MÁS NOMINADOS

EFFIE AWARDS PERÚ: PUBLICIS, MCCANN Y ALICORP ENTRE LOS MÁS NOMINADOS | Digital Marketing Strategy | Scoop.it
El 9 de Junio se realizará la vigésima edición de los premios Effie Awards Perú y se ya se dieron a conocer la lista de las campañas, las marcas y las agencias finalistas de la últ
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Transmedia Metrics Model

How do you measure transmedia? What types of metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a …
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How Coca-Cola is Sharing its Sustainability Story via YouTube

How Coca-Cola is Sharing its Sustainability Story via YouTube | Digital Marketing Strategy | Scoop.it
Coca Cola has made sustainability part of its core policy, and the company is using video marketing and social media to push that message to consumers.
Julio Vizcarra's insight:

¿Cómo lo hace coca-cola? sostenibilidad en YouTube,¿Yen redes sociales?

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Transmedia Storytelling for Social Impact

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…
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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Digital Marketing Strategy | Scoop.it
How do you create good branded content? Take a lesson from the media world. Find out more about why and how you should take the brand out of branded content.
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Al fin Facebook permite usar GIFs: 13 maneras de celebrar

Al fin Facebook permite usar GIFs: 13 maneras de celebrar | Digital Marketing Strategy | Scoop.it
Cómo incluir GIF y videos cortos a tu Facebook para que sea más atractivo
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6 clever optical illusion ads

6 clever optical illusion ads | Digital Marketing Strategy | Scoop.it
Lingerie brand Jane Pain isn't the only company to use optical illusions in their ads. We found more campaigns which have used visual trickery to catch consumers' eyes.
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10 plataformas de imágenes libres y gratuitas para ilustrar tu sitio

10 plataformas de imágenes libres y gratuitas para ilustrar tu sitio | Digital Marketing Strategy | Scoop.it
Numerosas plataformas albergan imágenes libremente utilizables por los editores de sitios web profesionales. ¿Cómo buscar fotos, cliparts e ilustraciones gratuitas de calidad? ¿Cuáles plataformas ofrecen una alternativa a los bancos de imágenes de...
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FutureIsClean

FutureIsClean | Digital Marketing Strategy | Scoop.it
Julio Vizcarra's insight:

El primer vuelo alrededor del mundo en avión de energía solar...

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GfK Perú - El nuevo consumidor peruano

Presentación a cargo de Gonzalo Abad, Digital Specialist de GfK Perú sobre el consumidor peruano en la actualidad.
Julio Vizcarra's insight:

Ojo 2013...Muy interesante.

 

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6 Ways to Build a Massive Audience with Content Marketing - #Authorit…

Presentation from Joe Pulizzi given at Copyblogger's Authority Rainmaker conference 2015. Presentation talks about the Content Inc. model - or 6 steps to deve…
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‘Transmedia Engagement: Participatory Culture to Activism’ - The Hunger Games & Metrics of Success

‘Transmedia Engagement: Participatory Culture to Activism’ - The Hunger Games & Metrics of Success | Digital Marketing Strategy | Scoop.it
The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign. I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry...
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Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch

Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch | Digital Marketing Strategy | Scoop.it
Bloomberg Media's first-ever NewFront presentation offered a mix of art and science -- and mentioned an advertising watchword: viewability.
Julio Vizcarra's insight:

New strategies for video and Tv

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5 Things to Pillage from Game of Thrones' Content Marketing Strategy

5 Things to Pillage from Game of Thrones' Content Marketing Strategy | Digital Marketing Strategy | Scoop.it
You can't talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin's epic book series, is known for its gasp-inducing plot twists, bloody murders, and well-developed characters. In other words: if your content marketing was as gripping as this, it wouldn't even be marketing anymore. It would be storytelling, plain and simple – and that's the dream, isn't it?
So, how do the content marketers behind Game of Thrones harness the...
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Bibliografía

Bibliografía | Digital Marketing Strategy | Scoop.it
En este apartado encontrarán la bibliografía de este seminario. Está dividida en cuatro secciones: básica, manuales, diccionarios y complementaria para que sea degustada por ustedes a su gusto. Com...
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