Digital Marketing Strategy
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Why Big Data Will Change the World | SmartData Collective

Why Big Data Will Change the World | SmartData Collective | Digital Marketing Strategy | Scoop.it
This article, the first in the 'Big Data Guru' column outlines in simple terms what Big Data really is.

Via Pierre Levy
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Samsung Galaxy S8 Vs. Google Pixel: Which Ad Framed It Better? | Fast Company

Samsung Galaxy S8 Vs. Google Pixel: Which Ad Framed It Better? | Fast Company | Digital Marketing Strategy | Scoop.it
Samsung’s promo spot for the S8 relies on one significantly familiar element.
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How Virgin Media Got Executive Buy-in for Content Marketing

How Virgin Media Got Executive Buy-in for Content Marketing | Digital Marketing Strategy | Scoop.it
Gill Worby, Virgin Media's Head of Digital Marketing, shares the tactics and process Virgin Media used to get executive buy-in for content marketing.
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Seven B2B marketers rocking it on social media | ClickZ

Seven B2B marketers rocking it on social media | ClickZ | Digital Marketing Strategy | Scoop.it
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
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Dove "Real beauty pledge" by MARIOTESTINO+

Dove "Real beauty pledge" by MARIOTESTINO+ | Digital Marketing Strategy | Scoop.it
Dove's "Real beauty" campaign has returned with 30 portraits shot by renowned fashion photographer Mario Testino.
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Seven B2B marketers rocking it on social media | ClickZ

Seven B2B marketers rocking it on social media | ClickZ | Digital Marketing Strategy | Scoop.it
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
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Can You Quantify the ROI of Great Storytelling? - Insights

Can You Quantify the ROI of Great Storytelling? - Insights | Digital Marketing Strategy | Scoop.it
We’ve reached an enlightened age in content marketing. You’ve likely heard this statement repeated ad nauseum: “Content is king.” But can content and story
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What Makes Snap Worth $25 Billion (And Maybe More)

What Makes Snap Worth $25 Billion (And Maybe More) | Digital Marketing Strategy | Scoop.it
The people who brought you Snapchat present a different view of the world through the lens of a camera.
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Storytelling as predictive model checking - Statistical Modeling, Causal Inference, and Social Science

Storytelling as predictive model checking - Statistical Modeling, Causal Inference, and Social Science | Digital Marketing Strategy | Scoop.it
I finally got around to reading Adam Begley’s biography of John Updike, and it was excellent. I’ll have more on that in a future post, but for now I just went to share the point, which I’d not known before, that almost all of Updike’s characters and even the descriptions and events in many of …
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Grow you marketing with the principle of lean marketing

Grow you marketing with the principle of lean marketing | Digital Marketing Strategy | Scoop.it
Have you heard of “Lean Startup”? It is time to learn about lean marketing. Lean marketing is the foundation for success in modern marketing.
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Three Ways Facebook Has Jumped the Shark for Marketers

Three Ways Facebook Has Jumped the Shark for Marketers | Digital Marketing Strategy | Scoop.it
engageSimply's Judy Shapiro on how Facebook jumped the shark and what marketers can do about it.
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Infographic: Snapchat Stories vs Instagram Stories

Infographic: Snapchat Stories vs Instagram Stories | Digital Marketing Strategy | Scoop.it
The following infographic and information is provided by Tom Hopkins and One Productions. Tom is the Managing Director of One Productions a video production agency, with headquarters in Dublin, Ireland. Tom is a Film and Video Director as well as an Art Director. He has 22 years’ experience working in the media and communications sector. Snapchat and Instagram are both juggernauts… Read more
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P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid

P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid | Digital Marketing Strategy | Scoop.it
P&G Chief Brand Officer Marc Pritchard was surprised by dealings of at least one agency. And he wants digital players to accept common metrics and protections.
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MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing

MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing | Digital Marketing Strategy | Scoop.it
MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform. The quirky Atlanta-based company is launching its first product outside the world of email marketing to help clients integrate their Facebook advertising directly within MailChimp's dashboard.
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How to Build Robust User Personas in Under a Month

How to Build Robust User Personas in Under a Month | Digital Marketing Strategy | Scoop.it
User personas are often talked about in marketing and product design, but they're almost never done well. There are certainly companies doing them well, bu
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The Concept of Communication in Modern Marketing

The Concept of Communication in Modern Marketing | Digital Marketing Strategy | Scoop.it
Sometimes very cool marketing can make a bad product shine. But that's not how it goes normally. And it shouldn't be this way.
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Dove "Real beauty pledge" by MARIOTESTINO+

Dove "Real beauty pledge" by MARIOTESTINO+ | Digital Marketing Strategy | Scoop.it
Dove's "Real beauty" campaign has returned with 30 portraits shot by renowned fashion photographer Mario Testino.
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Las 10 marcas más valiosas del mundo

Ranking de las 10 marcas más valiosas del mundo. Un estudio que toma como referencia la facturación histórica, el valor operativo y el de marca.
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10 Surprising Online Marketing Facts Threatening Your Success in 2017

10 Surprising Online Marketing Facts Threatening Your Success in 2017 | Digital Marketing Strategy | Scoop.it
Some online marketing facts come as a surprise. Here are 10 surprising facts you should know to optimize your online marketing efforts.
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Meaningful Brands 2017: How Content Drives Revenue + Loyalty

Meaningful Brands 2017: How Content Drives Revenue + Loyalty | Digital Marketing Strategy | Scoop.it
Content must provide users with value to drive business results. Nowhere is this point more clearly illustrated than Havas Groups' Meaningful Brands 2017 survey.
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Instagram Stories: How to Create Engaging Stories : Social Media Examiner

Instagram Stories: How to Create Engaging Stories : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Social Media Marketing Podcast 236. In this episode, Sue B Zimmerman explores Instagram Stories, the short-form video blogging feature from Instagram.
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Why Google, Ideo, And IBM Are Betting On AI To Make Us Better Storytellers

Why Google, Ideo, And IBM Are Betting On AI To Make Us Better Storytellers | Digital Marketing Strategy | Scoop.it
Robots may not have learned to feel empathy yet, but they're already pretty good at getting humans to do so.
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What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part?

What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part? | Digital Marketing Strategy | Scoop.it
LinkedIn has outlined some of their coming projects, and how their partnership with Microsoft will help them evolve the platform. 
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Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game

Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game | Digital Marketing Strategy | Scoop.it
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign.
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This Trend Has Teens Obsessed With Endlessly Snapping

This Trend Has Teens Obsessed With Endlessly Snapping | Digital Marketing Strategy | Scoop.it
The photo sharing app is dangerously addicting, and that’s by design.
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Why the Super Bowl's Digital Ad Strategy Is Back on Track -- and What Marketers Should Do About It

Why the Super Bowl's Digital Ad Strategy Is Back on Track -- and What Marketers Should Do About It | Digital Marketing Strategy | Scoop.it
Fox has given marketers an opening by ending an experiment in linking digital and traditional Super Bowl ads, writes Isobar's Chris Hogue.
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