Digital Marketing Strategy
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Digital Marketing Strategy | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Meaningful Brands 2017: How Content Drives Revenue + Loyalty

Meaningful Brands 2017: How Content Drives Revenue + Loyalty | Digital Marketing Strategy | Scoop.it
Content must provide users with value to drive business results. Nowhere is this point more clearly illustrated than Havas Groups' Meaningful Brands 2017 survey.
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Instagram Stories: How to Create Engaging Stories : Social Media Examiner

Instagram Stories: How to Create Engaging Stories : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Social Media Marketing Podcast 236. In this episode, Sue B Zimmerman explores Instagram Stories, the short-form video blogging feature from Instagram.
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Why Google, Ideo, And IBM Are Betting On AI To Make Us Better Storytellers

Why Google, Ideo, And IBM Are Betting On AI To Make Us Better Storytellers | Digital Marketing Strategy | Scoop.it
Robots may not have learned to feel empathy yet, but they're already pretty good at getting humans to do so.
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What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part?

What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part? | Digital Marketing Strategy | Scoop.it
LinkedIn has outlined some of their coming projects, and how their partnership with Microsoft will help them evolve the platform. 
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Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game

Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game | Digital Marketing Strategy | Scoop.it
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign.
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This Trend Has Teens Obsessed With Endlessly Snapping

This Trend Has Teens Obsessed With Endlessly Snapping | Digital Marketing Strategy | Scoop.it
The photo sharing app is dangerously addicting, and that’s by design.
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Why the Super Bowl's Digital Ad Strategy Is Back on Track -- and What Marketers Should Do About It

Why the Super Bowl's Digital Ad Strategy Is Back on Track -- and What Marketers Should Do About It | Digital Marketing Strategy | Scoop.it
Fox has given marketers an opening by ending an experiment in linking digital and traditional Super Bowl ads, writes Isobar's Chris Hogue.
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Proinversión presenta el nuevo esquema para las Asociaciones Público Privadas (APP)

Proinversión presenta el nuevo esquema para las Asociaciones Público Privadas (APP) | Digital Marketing Strategy | Scoop.it
FOTOGALERÍA. ProInversión presentó el nuevo esquema para las Asociaciones Público-Privadas, en base al Decreto Legislativo 1251, así como la reforma interna desde ProInversion. Conoce los detalles para las próximas licitaciones. ... Foto 1
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Plan financiero en el plan de marketing digital

Plan financiero en el plan de marketing digital | Digital Marketing Strategy | Scoop.it
Guía para hacer un plan de marketing digital paso a paso. Capítulo 12: El plan financiero en el plan de marketing digital y el cálculo de presupuestos.
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13 Ways to Grow Your Social Media Audience in 2017

13 Ways to Grow Your Social Media Audience in 2017 | Digital Marketing Strategy | Scoop.it
Looking to boost your social media audience? Here are some key tips from contributor Dhariana Lozano.
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The Best Fonts, Colors + Layouts for Sharable Social Media Images

The Best Fonts, Colors + Layouts for Sharable Social Media Images | Digital Marketing Strategy | Scoop.it
The science of great content marketing: How to choose the best fonts, colors, and layouts for sharable social media images.
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The Facebook Algorithm: What You Need to Know to Boost Organic Reach

The Facebook Algorithm: What You Need to Know to Boost Organic Reach | Digital Marketing Strategy | Scoop.it
Familiarize yourself with the levers of the Facebook algorithm so you know which ones to pull to get your content seen by more people.
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Los Villanos de las Marcas

Los Villanos de las Marcas | Digital Marketing Strategy | Scoop.it
La talla de una historia se mide por la dimensión de su villano. El villano entendido como la representación material de aquellas corrientes oscuras que colisiona en un conflicto. Y allí es donde la verosimilitud de una historia juega al poker con su audiencia buscando interés, identificación, emoción y prestigio. Por eso, una de las…
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What Makes Snap Worth $25 Billion (And Maybe More)

What Makes Snap Worth $25 Billion (And Maybe More) | Digital Marketing Strategy | Scoop.it
The people who brought you Snapchat present a different view of the world through the lens of a camera.
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Storytelling as predictive model checking - Statistical Modeling, Causal Inference, and Social Science

Storytelling as predictive model checking - Statistical Modeling, Causal Inference, and Social Science | Digital Marketing Strategy | Scoop.it
I finally got around to reading Adam Begley’s biography of John Updike, and it was excellent. I’ll have more on that in a future post, but for now I just went to share the point, which I’d not known before, that almost all of Updike’s characters and even the descriptions and events in many of …
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Grow you marketing with the principle of lean marketing

Grow you marketing with the principle of lean marketing | Digital Marketing Strategy | Scoop.it
Have you heard of “Lean Startup”? It is time to learn about lean marketing. Lean marketing is the foundation for success in modern marketing.
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Three Ways Facebook Has Jumped the Shark for Marketers

Three Ways Facebook Has Jumped the Shark for Marketers | Digital Marketing Strategy | Scoop.it
engageSimply's Judy Shapiro on how Facebook jumped the shark and what marketers can do about it.
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Infographic: Snapchat Stories vs Instagram Stories

Infographic: Snapchat Stories vs Instagram Stories | Digital Marketing Strategy | Scoop.it
The following infographic and information is provided by Tom Hopkins and One Productions. Tom is the Managing Director of One Productions a video production agency, with headquarters in Dublin, Ireland. Tom is a Film and Video Director as well as an Art Director. He has 22 years’ experience working in the media and communications sector. Snapchat and Instagram are both juggernauts… Read more
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P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid

P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid | Digital Marketing Strategy | Scoop.it
P&G Chief Brand Officer Marc Pritchard was surprised by dealings of at least one agency. And he wants digital players to accept common metrics and protections.
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MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing

MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing | Digital Marketing Strategy | Scoop.it
MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform. The quirky Atlanta-based company is launching its first product outside the world of email marketing to help clients integrate their Facebook advertising directly within MailChimp's dashboard.
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NewsCred's #ThinkContent Awards: 50 Best Content Marketing Brands of 2017

NewsCred's #ThinkContent Awards: 50 Best Content Marketing Brands of 2017 | Digital Marketing Strategy | Scoop.it
Each year, it's fascinating to see which brands rise to become content marketing industry leaders. Whether hot new startups or global giants, they're the on
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Snapchat tests deep linking, lead gen ads

Snapchat tests deep linking, lead gen ads | Digital Marketing Strategy | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Transmedia storytelling para un aprendizaje multi-dimensional

Transmedia storytelling para un aprendizaje multi-dimensional | Digital Marketing Strategy | Scoop.it
¿Cómo crear historias transmedia para experiencias educativas? Se propone un modelo práctico de aplicación para creadores y formadores.
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Top Content Marketing Stories of 2016 + 2017 Predictions

Top Content Marketing Stories of 2016 + 2017 Predictions | Digital Marketing Strategy | Scoop.it
Here are the top content marketing stories and themes of 2016, along with our 2017 predictions.
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¿Tiene Facebook la clave del éxito electoral de Trump?

¿Tiene Facebook la clave del éxito electoral de Trump? | Digital Marketing Strategy | Scoop.it
Un estudio analiza cómo superó ampliamente a Clinton en la movilización online de sus seguidores
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