Digital Marketing Strategy
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A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas's Blog

A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas's Blog | Digital Marketing Strategy | Scoop.it
Most progressive and cool companies and brands have embraced social media. They have created a Facebook page, a Twitter account and a YouTube channel. Despite the opportunities there are many challenges.
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Nueva herramienta para elevar los contenidos de marketing digital.

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Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful | Digital Marketing Strategy | Scoop.it
It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape.
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LA OMNICANALIDAD QUE TRANSFORMARÁ TU NEGOCIO

LA OMNICANALIDAD QUE TRANSFORMARÁ TU NEGOCIO | Digital Marketing Strategy | Scoop.it
Por: Alexander Chiu, Director de Investigación y Estrategia de Neo. Me entero de un producto por el diario, pregunto por su disponibilidad por teléfono,…Leer más
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8 Content Marketing Tools To Pimp Your Content With Visuals

8 Content Marketing Tools To Pimp Your Content With Visuals | Digital Marketing Strategy | Scoop.it
Visuals play an important role in content marketing. These outstanding content marketing tools help you create the visuals your content needs.
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3 reasons nobody is watching your Facebook Live video

3 reasons nobody is watching your Facebook Live video | Digital Marketing Strategy | Scoop.it
So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you're not attracting attention with the video platform.
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Want to Use Instagram like a Fortune 500 Company? Timing is Everything - Insights

Want to Use Instagram like a Fortune 500 Company? Timing is Everything - Insights | Digital Marketing Strategy | Scoop.it
It’s time to stop thinking about social media in terms of 9 a.m. to 5 p.m. A new report finds Fortune 500 companies commonly post across a 12-hour wi
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103 marketing leaders you should follow on Twitter | ClickZ

103 marketing leaders you should follow on Twitter | ClickZ | Digital Marketing Strategy | Scoop.it
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim.
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The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez | Digital Marketing Strategy | Scoop.it
When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gome…
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10 INSPIRADORAS CAMPAÑAS DE MARKETING DE GUERRILLA

10 INSPIRADORAS CAMPAÑAS DE MARKETING DE GUERRILLA | Digital Marketing Strategy | Scoop.it
Campañas de Marketing de Guerrilla inspiradoras que nos serán de utilidad tanto para potenciar nuestra creatividad como para poder explotar el potencial del Marketing de Guerrilla. La famosa frase “Una imagen vale más que mil palabras”  bien podría estar inspirada en una de estas 10 campañas de Marketing de Guerrilla. La fuerza de estas imágenes …
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Quick-Hit Principles for Branding Your Company With Content

Quick-Hit Principles for Branding Your Company With Content | Digital Marketing Strategy | Scoop.it
Content Branding isn’t branded content. People know the logo you have, the pictures you choose and the colors you use are meant to create a brand
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Worlds of Learning | Transmedia on a Budget: Intertextuality & Cross-Media Narratives in the Classroom

Worlds of Learning | Transmedia on a Budget: Intertextuality & Cross-Media Narratives in the Classroom | Digital Marketing Strategy | Scoop.it
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Snapchat, ese enigmático objeto de deseo

Snapchat, ese enigmático objeto de deseo | Digital Marketing Strategy | Scoop.it
  Cuando nos juntamos los que trabajamos en redes sociales lo normal es que primero compartamos nuestros datos de alcance de Facebook y nos entristezcamos o consolemos juntos. Pero después, una vez roto ese primer hielo, hablamos del otro GRAN TEMA: Snapchat. ¿Tienes alguna cuenta? ¿Cómo te va? ¿Qué subes? ¿Cómo mides? ¿Merece la pena?…
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The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing

The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing | Digital Marketing Strategy | Scoop.it
The summer and winter games have long been one of the television advertising world's signature events. In fact, advertisers are estimated to spend over $1 billion on official television spots during the broadcast of the Rio games on NBC in August, according to Variety.
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You Need To Be Creating Interactive Content – Here's Why - Insights

You Need To Be Creating Interactive Content – Here's Why - Insights | Digital Marketing Strategy | Scoop.it
A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brands
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12 Awesome Ideas To Drive More Traffic To Your New Blog

12 Awesome Ideas To Drive More Traffic To Your New Blog | Digital Marketing Strategy | Scoop.it
A big challenge for new bloggers is to drive more traffic to a new blog. Here are 12 ideas to help you drive more traffic to your new blog.
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Best Practices for Managing Multiple Social Channels

Best Practices for Managing Multiple Social Channels | Digital Marketing Strategy | Scoop.it
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challe
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Instagram for Business: 12 Do’s and Don’ts

Instagram for Business: 12 Do’s and Don’ts | Digital Marketing Strategy | Scoop.it
Instagram, like all social networks, has it's own, unique guidelines and best practices. Here are some tips to help you maximize your brand presence on the platform.  
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132 Social Media Case Studies - Successes and Failures

132 Social Media Case Studies - Successes and Failures | Digital Marketing Strategy | Scoop.it
Multiple Social Media case studies about how businesses are successfully using social media for their business success - and some epic failures as a bonus.
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10 Ways For Brands To Program A Snapchat Channel - Insights

10 Ways For Brands To Program A Snapchat Channel - Insights | Digital Marketing Strategy | Scoop.it
Forget 90% of what you’ve learned in social media marketing. It doesn’t apply to Snapchat. There are no likes, comments or hashtags. Virality i
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The 33 Most Creative Content Marketing Agencies - Insights

The 33 Most Creative Content Marketing Agencies - Insights | Digital Marketing Strategy | Scoop.it
Here are our picks for the best global content marketing agencies of 2016.
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Twitter’s live TV lineup grows with three Bloomberg weekday shows

Twitter’s live TV lineup grows with three Bloomberg weekday shows | Digital Marketing Strategy | Scoop.it
Bloomberg will air three of its weekday news shows live on Twitter, and the companies will share the resulting ad revenue.
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Campaigns Are Dead. Modern Marketing Is a Data Exchange

Campaigns Are Dead. Modern Marketing Is a Data Exchange | Digital Marketing Strategy | Scoop.it
Consumers and marketers want the same thing -- information, writes Jeff Rosenblum. Here are four benefits from this new mindset.
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How Disruptive Brands are Defining Their Content Strategies - Insights

How Disruptive Brands are Defining Their Content Strategies - Insights | Digital Marketing Strategy | Scoop.it
Disruptive brands have been making headlines in recent years. Beginning with the emergence of the sharing economy, many companies have entered into markets
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“La inspiración se consigue en la vida cotidiana” | El Ojo de Iberoamérica

“La inspiración se consigue en la vida cotidiana” | El Ojo de Iberoamérica | Digital Marketing Strategy | Scoop.it
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