Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike brands," McPherson said at the Interactive Advertising Bureau Annual Leadership Meeting in Phoenix on Monday.
Antes de convertirse en la nueva super heroína -la primera- del cómic en India, Priya fue víctima – o superviviente- de la violencia sexual. Con su shari de color naranja y subida a lomos de un tigre, Priya está dispuesta a derribar a los hombres que la agredieron, pero también a cambiar la actitud de […]
Latin America, as a region, is in the middle of the global pack when it comes to pretty much every metric of internet usage. In terms of total internet users, the region ranks third worldwide, with 309.5 million this year. Though internet user penetration in Latin America is highest in Chile, Brazil will dominate digital life in the region through 2018.
The New York Times T Brand Studios launched the most recent in a series of firsts this week: the first in-print “Paid Post,” a brand journalism piece from Shell on urbanization that is complimented by a lively animated online version. It’s hard to believe the Times has only been doing this since January 2014, when Dell became the first brand to sponsor a “paid post” on their website. Now nearly 12 months later it’s shocking that native ads in the NYT
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens. The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.” We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.
When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.