Digital Marketing Strategy
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Creating Persuasive Videos, How to Move Viewers to Action | Social Media Examiner

Creating Persuasive Videos, How to Move Viewers to Action | Social Media Examiner | Digital Marketing Strategy | Scoop.it
Social media marketing podcast 31, in this episode James Wedmore shares how to create persuasive videos and how to get viewers to take action.
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Desarrollan aplicación integrada con Google Maps para combatir la inseguridad ciudadana

Desarrollan aplicación integrada con Google Maps para combatir la inseguridad ciudadana | Digital Marketing Strategy | Scoop.it
Diversos avances tecnológicos vinculados con las tecnologías de la información se están implementando en Latinoamérica para combatir la delincuencia y el Perú ya forma parte de ellos. Es así que se está desarrollando una app con las fuerzas policiales y la ciudadanía
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Big 4 Social Media Summit: cómo transmitir en Instagram, Facebook, Twitter o Snapchat.

Big 4 Social Media Summit: cómo transmitir en Instagram, Facebook, Twitter o Snapchat. | Digital Marketing Strategy | Scoop.it
  La semana pasada tuvo lugar en San Francisco el Big 4 Social Media Summit & Visual Storytelling Boot Camp organizado por PR News, un evento que fue capaz de reunir tanto a grandes agencias como a marcas de reputación internacional, debatiendo en torno a la forma de transmitir con éxito sus contenidos en las cuatro…
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Why Snapchat is doomed if it doesn't change soon

Why Snapchat is doomed if it doesn't change soon | Digital Marketing Strategy | Scoop.it
With the launch of Instagram Stories, there was no question who Facebook is trying to put out of business. And it might just be Snapchat's final days.
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Making First Contact with a Business Lead? Take a Lesson from Star Wars — On Advertising — Medium

Making First Contact with a Business Lead? Take a Lesson from Star Wars — On Advertising — Medium | Digital Marketing Strategy | Scoop.it
It’s my fault. I’m easy to find. Someone reaches out to me for the first time by email or through some messaging service at least once a…
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Storytelling Your Brand

Turn your brand story into compelling customer experiences. Step-by-step story writing process from research to writing to customer experience.
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Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful | Digital Marketing Strategy | Scoop.it
It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape.
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LA OMNICANALIDAD QUE TRANSFORMARÁ TU NEGOCIO

LA OMNICANALIDAD QUE TRANSFORMARÁ TU NEGOCIO | Digital Marketing Strategy | Scoop.it
Por: Alexander Chiu, Director de Investigación y Estrategia de Neo. Me entero de un producto por el diario, pregunto por su disponibilidad por teléfono,…Leer más
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8 Content Marketing Tools To Pimp Your Content With Visuals

8 Content Marketing Tools To Pimp Your Content With Visuals | Digital Marketing Strategy | Scoop.it
Visuals play an important role in content marketing. These outstanding content marketing tools help you create the visuals your content needs.
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3 reasons nobody is watching your Facebook Live video

3 reasons nobody is watching your Facebook Live video | Digital Marketing Strategy | Scoop.it
So your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you're not attracting attention with the video platform.
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Want to Use Instagram like a Fortune 500 Company? Timing is Everything - Insights

Want to Use Instagram like a Fortune 500 Company? Timing is Everything - Insights | Digital Marketing Strategy | Scoop.it
It’s time to stop thinking about social media in terms of 9 a.m. to 5 p.m. A new report finds Fortune 500 companies commonly post across a 12-hour wi
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103 marketing leaders you should follow on Twitter | ClickZ

103 marketing leaders you should follow on Twitter | ClickZ | Digital Marketing Strategy | Scoop.it
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim.
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The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez

The Guru of Transmedia discusses the Future of Content: A Q&A with Jeff Gomez | Digital Marketing Strategy | Scoop.it
When Hollywood wants blockbuster story worlds like Avatar, Pirates of the Caribbean, and Men in Black to generate successful sequels and to stretch across all kinds of media, they call on Jeff Gome…
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The Best Fonts, Colors + Layouts for Sharable Social Media Images

The Best Fonts, Colors + Layouts for Sharable Social Media Images | Digital Marketing Strategy | Scoop.it
The science of great content marketing: How to choose the best fonts, colors, and layouts for sharable social media images.
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8 Snapchat Content Ideas That Your Fans Will Love : Social Media Examiner

8 Snapchat Content Ideas That Your Fans Will Love : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to use Snapchat? Struggling to come up with Snapchat content ideas? Discover eight ways to create Snapchat content that brings your account to life.
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How to Create Instagram Stories : Social Media Examiner

How to Create Instagram Stories : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to learn how to publish Instagram Stories? Learn how to create Instagram Stories & respond to people who engage with Stories.
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How to Use Your LinkedIn Profile to Market Your Business (and Yourself)

How to Use Your LinkedIn Profile to Market Your Business (and Yourself) | Digital Marketing Strategy | Scoop.it
Your LinkedIn profile is a critical exposure point for your personal brand and business - it's important to make it count.
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Ad Age's 2016 Small Agency Awards: See the Winners

Ad Age's 2016 Small Agency Awards: See the Winners | Digital Marketing Strategy | Scoop.it
Even if the shops range in size from 1 to 150 employees, they're big on ideas, big on entrepreneurial spirit, big on experimentation and big on culture.
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The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing

The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing | Digital Marketing Strategy | Scoop.it
The summer and winter games have long been one of the television advertising world's signature events. In fact, advertisers are estimated to spend over $1 billion on official television spots during the broadcast of the Rio games on NBC in August, according to Variety.
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You Need To Be Creating Interactive Content – Here's Why - Insights

You Need To Be Creating Interactive Content – Here's Why - Insights | Digital Marketing Strategy | Scoop.it
A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brands
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12 Awesome Ideas To Drive More Traffic To Your New Blog

12 Awesome Ideas To Drive More Traffic To Your New Blog | Digital Marketing Strategy | Scoop.it
A big challenge for new bloggers is to drive more traffic to a new blog. Here are 12 ideas to help you drive more traffic to your new blog.
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Best Practices for Managing Multiple Social Channels

Best Practices for Managing Multiple Social Channels | Digital Marketing Strategy | Scoop.it
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challe
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Instagram for Business: 12 Do’s and Don’ts

Instagram for Business: 12 Do’s and Don’ts | Digital Marketing Strategy | Scoop.it
Instagram, like all social networks, has it's own, unique guidelines and best practices. Here are some tips to help you maximize your brand presence on the platform.  
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132 Social Media Case Studies - Successes and Failures

132 Social Media Case Studies - Successes and Failures | Digital Marketing Strategy | Scoop.it
Multiple Social Media case studies about how businesses are successfully using social media for their business success - and some epic failures as a bonus.
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10 Ways For Brands To Program A Snapchat Channel - Insights

10 Ways For Brands To Program A Snapchat Channel - Insights | Digital Marketing Strategy | Scoop.it
Forget 90% of what you’ve learned in social media marketing. It doesn’t apply to Snapchat. There are no likes, comments or hashtags. Virality i
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