Digital Marketing Strategy
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15 Examples of Brilliant Homepage Design

15 Examples of Brilliant Homepage Design | Digital Marketing Strategy | Scoop.it
Browse through fifteen examples of brands who have created excellent homepages -- from a form and a function standpoint.
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Plan financiero en el plan de marketing digital

Plan financiero en el plan de marketing digital | Digital Marketing Strategy | Scoop.it
Guía para hacer un plan de marketing digital paso a paso. Capítulo 12: El plan financiero en el plan de marketing digital y el cálculo de presupuestos.
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13 Ways to Grow Your Social Media Audience in 2017

13 Ways to Grow Your Social Media Audience in 2017 | Digital Marketing Strategy | Scoop.it
Looking to boost your social media audience? Here are some key tips from contributor Dhariana Lozano.
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The Best Fonts, Colors + Layouts for Sharable Social Media Images

The Best Fonts, Colors + Layouts for Sharable Social Media Images | Digital Marketing Strategy | Scoop.it
The science of great content marketing: How to choose the best fonts, colors, and layouts for sharable social media images.
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The Facebook Algorithm: What You Need to Know to Boost Organic Reach

The Facebook Algorithm: What You Need to Know to Boost Organic Reach | Digital Marketing Strategy | Scoop.it
Familiarize yourself with the levers of the Facebook algorithm so you know which ones to pull to get your content seen by more people.
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Los Villanos de las Marcas

Los Villanos de las Marcas | Digital Marketing Strategy | Scoop.it
La talla de una historia se mide por la dimensión de su villano. El villano entendido como la representación material de aquellas corrientes oscuras que colisiona en un conflicto. Y allí es donde la verosimilitud de una historia juega al poker con su audiencia buscando interés, identificación, emoción y prestigio. Por eso, una de las…
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10 Creative Types You Need To Build A Killer Content Marketing Team - Insights

10 Creative Types You Need To Build A Killer Content Marketing Team - Insights | Digital Marketing Strategy | Scoop.it
Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts,
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Club de Lectura NEO: Storytelling with Data

Club de Lectura NEO: Storytelling with Data | Digital Marketing Strategy | Scoop.it
PROBLEMÁTICA Hoy, mucho más que antes, contamos con gran cantidad de información que necesitamos ordenar y difundir a personas que pueden hacer un mejor uso de ésta, buscando tomar mejores decisiones, establecer mejor las prioridades, comunicar un gran logro, entre muchas otras.
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6 Visual Tools to Improve Your Social Media Content : Social Media Examiner

6 Visual Tools to Improve Your Social Media Content : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to improve your social media images? Discover six tools for creating unique, professional-looking visuals for social media.
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How JetBlue Uses Content to Soar Above the Competition

How JetBlue Uses Content to Soar Above the Competition | Digital Marketing Strategy | Scoop.it
Here are a few recent JetBlue campaigns that set the bar high for what we can do to better engage our audiences by using creativity and great content.
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Starbucks Unveils Content Series 'Upstanders' - Insights

Starbucks Unveils Content Series 'Upstanders' - Insights | Digital Marketing Strategy | Scoop.it
On Wednesday, Starbucks will unveil its first content series, "Upstanders," which will be available via written stories, videos, and podcasts.
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Alibaba Uses Taglines From Nike, Dove, And More For China's Biggest Shopping Day

Alibaba Uses Taglines From Nike, Dove, And More For China's Biggest Shopping Day | Digital Marketing Strategy | Scoop.it
The e-commerce really just did it.
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Top 10 Content Writing Tools for Your Small Business Website

Top 10 Content Writing Tools for Your Small Business Website | Digital Marketing Strategy | Scoop.it
These 10 content writing tools are very simple to use. Use them to improve readability, for better written content + improve the aesthetics of your page
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Snapchat tests deep linking, lead gen ads

Snapchat tests deep linking, lead gen ads | Digital Marketing Strategy | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Transmedia storytelling para un aprendizaje multi-dimensional

Transmedia storytelling para un aprendizaje multi-dimensional | Digital Marketing Strategy | Scoop.it
¿Cómo crear historias transmedia para experiencias educativas? Se propone un modelo práctico de aplicación para creadores y formadores.
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Top Content Marketing Stories of 2016 + 2017 Predictions

Top Content Marketing Stories of 2016 + 2017 Predictions | Digital Marketing Strategy | Scoop.it
Here are the top content marketing stories and themes of 2016, along with our 2017 predictions.
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¿Tiene Facebook la clave del éxito electoral de Trump?

¿Tiene Facebook la clave del éxito electoral de Trump? | Digital Marketing Strategy | Scoop.it
Un estudio analiza cómo superó ampliamente a Clinton en la movilización online de sus seguidores
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The 5 marketing trends top brands are tracking for 2017 | ClickZ

The 5 marketing trends top brands are tracking for 2017 | ClickZ | Digital Marketing Strategy | Scoop.it
As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts.
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This university is sending out acceptance letters via Snapchat

This university is sending out acceptance letters via Snapchat | Digital Marketing Strategy | Scoop.it
Forget waiting for an acceptance letter in the mail. Potential students of the University of Wisconsin-Green Bay can fin
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Mondelēz Perú incrementó su inversión en comunicación digital en este año

Mondelēz Perú incrementó su inversión en comunicación digital en este año | Digital Marketing Strategy | Scoop.it
Mondelēz Perú incrementó su inversión en comunicación digital en este año
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10 Surprising Online Marketing Facts Threatening Your Success in 2017

10 Surprising Online Marketing Facts Threatening Your Success in 2017 | Digital Marketing Strategy | Scoop.it
Some online marketing facts come as a surprise. Here are 10 surprising facts you should know to optimize your online marketing efforts.
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Lean Marketing - It Will Change Marketing Forever

Lean Marketing - It Will Change Marketing Forever | Digital Marketing Strategy | Scoop.it
Have you heard of “Lean Startup” or “Lean Innovation”? Then it is time to adapt the concept to lean marketing. Lean marketing principles will change marketing!
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Columbia University School of the Arts' Digital Storytelling Lab

Columbia University School of the Arts' Digital Storytelling Lab | Digital Marketing Strategy | Scoop.it
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Healthcare Content Marketing: Pharma, The FDA, and Social Media

Healthcare Content Marketing: Pharma, The FDA, and Social Media | Digital Marketing Strategy | Scoop.it
Here is advice from healthcare content marketers on effectively executing a healthcare content marketing strategy in such a highly regulated industry.
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Alibaba Uses Taglines From Nike, Dove, And More For China's Biggest Shopping Day

Alibaba Uses Taglines From Nike, Dove, And More For China's Biggest Shopping Day | Digital Marketing Strategy | Scoop.it
The e-commerce really just did it.
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