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9 Companies We Admire for Creating Marketing People Love

9 Companies We Admire for Creating Marketing People Love | Digital Marketing Strategy | Scoop.it
Check out the totally lovable marketing these awesome brands are creating.
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Obama's #SOTU press strategy: all of the above

Obama's #SOTU press strategy: all of the above | Digital Marketing Strategy | Scoop.it
Obama's circa-2015 press strategy: a policy proposal announced on Facebook. A "behind the scenes" YouTube video. A copy of the State of the Union text on Medium.
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Un cómic y una heroína para tumbar la violencia sexual en India

Un cómic y una heroína para tumbar la violencia sexual en India | Digital Marketing Strategy | Scoop.it
Antes de convertirse en la nueva super heroína -la primera- del cómic en India, Priya fue víctima –  o superviviente- de la violencia sexual. Con su shari de color naranja y subida a lomos de un tigre, Priya está dispuesta a derribar a los hombres que la agredieron, pero también a cambiar la actitud de […]
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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

25 of the Best PowerPoint Presentation Examples Every Marketer Should See | Digital Marketing Strategy | Scoop.it
25 top-notch PowerPoint presentation examples to inspire your next PowerPoint or SlideShare presentation.
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HackBo

HackBo | Digital Marketing Strategy | Scoop.it
El sitio web de HackBo
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Transmedia colaborativa en marcha...

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One Year In Now Media Vol IV

One Year In Now Media Vol IV | Digital Marketing Strategy | Scoop.it
It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what :) Find it as a free-to-download PDF on the Sl...
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Latin American Internet Audience Nears 310 Million - eMarketer

Latin American Internet Audience Nears 310 Million - eMarketer | Digital Marketing Strategy | Scoop.it
Latin America, as a region, is in the middle of the global pack when it comes to pretty much every metric of internet usage. In terms of total internet users, the region ranks third worldwide, with 309.5 million this year. Though internet user penetration in Latin America is highest in Chile, Brazil will dominate digital life in the region through 2018.
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How The New York Times (And Big Brands) Are Winning With Out-Of-The-Box Native Ads

How The New York Times (And Big Brands) Are Winning With Out-Of-The-Box Native Ads | Digital Marketing Strategy | Scoop.it
The New York Times T Brand Studios launched the most recent in a series of firsts this week: the first in-print “Paid Post,” a brand journalism piece from Shell on urbanization that is complimented by a lively animated online version. It’s hard to believe the Times has only been doing this since January 2014, when Dell became the first brand to sponsor a “paid post” on their website. Now nearly 12 months later it’s shocking that native ads in the NYT
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The Peabody Awards - 2013 Peabody Award Winners

The Peabody Awards - 2013 Peabody Award Winners | Digital Marketing Strategy | Scoop.it
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Premios a historias que importan...

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Un buen directivo sabe que la herramienta no es la estrategia » eCuaderno

eCuaderno: Pistas, noticias y enlaces sobre Medios
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Beyoncé: Pop Diva, Dance Queen & Content Marketing Maven

Beyoncé: Pop Diva, Dance Queen & Content Marketing Maven | Digital Marketing Strategy | Scoop.it
She may have a stellar team masterminding most of her marketing strategies, but few celebrities really get the point and power of content the way Beyoncé does. Her rise to stardom has been slow and steady since her Destiny’s Child days, and since reaching diva-status, she’s been busting out all the right moves on social and digital.

This weekend, the superstar released a celeb-packed non-trailer for her upcoming tour with Jay-Z. The clip reads like a movie you’d...
Julio Vizcarra's insight:

Content & Storytelling para atraer al público.

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Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards

Advertising Age Honors the Best Brand Storytelling at the 2014 Viral Video Awards | Digital Marketing Strategy | Scoop.it
On Tuesday Advertising Age honored the world's best brand storytelling at the fifth annual Viral Video Awards in New York City.
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5 Twitter Tools to Increase Your Blog Retweets |

5 Twitter Tools to Increase Your Blog Retweets | | Digital Marketing Strategy | Scoop.it
Discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content with one click.
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Obama’s Social Media Team Tries to Widen Audience for State of the Union Address

Obama’s Social Media Team Tries to Widen Audience for State of the Union Address | Digital Marketing Strategy | Scoop.it
An Internet-savvy staff aims to reach new audiences for the president’s message, sidestepping the skeptical filter often applied by White House reporters.
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10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)

10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works) | Digital Marketing Strategy | Scoop.it
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens.
The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.”
We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.
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How to Create Influential Content With Social Media |

How to Create Influential Content With Social Media | | Digital Marketing Strategy | Scoop.it
Do you want to be seen as a leader in your industry? This article shares six tips on how to raise your social media influence.
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THESNUG.COM

THESNUG.COM | Digital Marketing Strategy | Scoop.it
Bright lights, broke city. From the #NYC-based editors of @ThisOldHouse magazine. Got beef? Talk to @TabithaSukhai
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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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Social Listening Tools to Strengthen Your Content Marketing

Social Listening Tools to Strengthen Your Content Marketing | Digital Marketing Strategy | Scoop.it
When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today.
Julio Vizcarra's insight:

Herramientas de escucha en la Red...

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Henry Jenkins. La imaginación transmedia | Vídeo | CCCB LAB

Henry Jenkins. La imaginación transmedia | Vídeo | CCCB LAB | Digital Marketing Strategy | Scoop.it
En una cultura en red, la narrativa transmedia prospera. Los relatos se cuentan a través de múltiples plataformas y son los lectores quienes conectan los puntos
Julio Vizcarra's insight:

Son los lectores quienes conectan los puntos...

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Meanland — Some Things I’ve Learned from Transmedia Worldbuilding · Meanjin · Literacy in Australia · Melbourne University Publishing · Classic English Literature Books · Australian Literary Journa...

Meanland — Some Things I’ve Learned from Transmedia Worldbuilding · Meanjin · Literacy in Australia · Melbourne University Publishing · Classic English Literature Books · Australian Literary Journa... | Digital Marketing Strategy | Scoop.it
Subscribe to Meanjin online now! Meanjin is one of the most famous literary magazine in Australia. It was founded in Brisbane by Clem Christesen in 1940 and moved to Melbourne in 1945.
Julio Vizcarra's insight:

Encontré a Christy Dena y cuenta bastante de Transmedia, ya es una práctica en otros lares...

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15 Resources to Create Images for Social Media |

15 Resources to Create Images for Social Media | | Digital Marketing Strategy | Scoop.it
Use these tips and tools to create and edit quality, attractive photos, graphics and images for social media marketing.
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10 Ways to Improve Your LinkedIn Company Page |

10 Ways to Improve Your LinkedIn Company Page | | Digital Marketing Strategy | Scoop.it
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.
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