Digital Marketing Strategy
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Here’s How To Create An Email Subscription Form for Your Website Without Using Feedburner

Here’s How To Create An Email Subscription Form for Your Website Without Using Feedburner | Digital Marketing Strategy | Scoop.it

How cool is permission marketing? Being able to communicate with people who already want to hear from you!

 

So how do you get their permission to send them your newsletters, blog posts and other marketing material?

 

The easiest way is to have a subscription box somewhere obvious on your website.


Via Joy Bhattacharya
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How To USe Brand Storytelling To Push Your Business To The Next Level

How To USe Brand Storytelling To Push Your Business To The Next Level | Digital Marketing Strategy | Scoop.it
Brand storytelling can help you sell online. The right story told at the right time is a very powerful marketing instrument.
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The One Mistake That Costs You Your Twitter Success

The One Mistake That Costs You Your Twitter Success | Digital Marketing Strategy | Scoop.it
Many Twitter users are not familiar with some of the most basic functionalities of Twitter – and that totally screws up their Twitter success.
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Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit | Digital Marketing Strategy | Scoop.it
Good news, copywriters. Twitter is officially letting you be a little more verbose. () Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's also letting you become a little more multimedia-happy.
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Starbucks Unveils Content Series 'Upstanders' - Insights

Starbucks Unveils Content Series 'Upstanders' - Insights | Digital Marketing Strategy | Scoop.it
On Wednesday, Starbucks will unveil its first content series, "Upstanders," which will be available via written stories, videos, and podcasts.The free seri
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Guggy, para convertir texto en gifs animados automáticamente

Guggy, para convertir texto en gifs animados automáticamente | Digital Marketing Strategy | Scoop.it
A lo largo de los últimos años os hemos ido recomendando diferentes herramientas para trabajar con gifs animados. De hecho, recientemente os hablábamos
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Just What Is the 'Agency of the Future' and Has Omnicom Built It?

Just What Is the 'Agency of the Future' and Has Omnicom Built It? | Digital Marketing Strategy | Scoop.it
Marketers from McDonald's to Ford, P&G and Unilever are looking for a simpler agency model. The complexities of modern marketing keep standing in the way.
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Gatorade's Serena Williams Snapchat Ad-Game Scoring Well With Users

Gatorade's Serena Williams Snapchat Ad-Game Scoring Well With Users | Digital Marketing Strategy | Scoop.it
Gatorade's Snapchat ad, which turns into a Nintendo-style video game, seems to be a hit, as about 35% of people who see it share the game with friends.
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Completísima guía para usar periscope y facebook live

Completísima guía para usar periscope y facebook live | Digital Marketing Strategy | Scoop.it
Podrás exprimir todo el potencial de las dos herramientas líderes de streaming a través de esta completísima guía para usar periscope y facebook live. 
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Paid $75,000 to Love a Brand on Instagram. But Is It an Ad?

Paid $75,000 to Love a Brand on Instagram. But Is It an Ad? | Digital Marketing Strategy | Scoop.it
Companies are spending big to have celebrities praise their products to millions of social media followers, raising questions about disclosure rules.
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The Best Fonts, Colors + Layouts for Sharable Social Media Images

The Best Fonts, Colors + Layouts for Sharable Social Media Images | Digital Marketing Strategy | Scoop.it
The science of great content marketing: How to choose the best fonts, colors, and layouts for sharable social media images.
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8 Snapchat Content Ideas That Your Fans Will Love : Social Media Examiner

8 Snapchat Content Ideas That Your Fans Will Love : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to use Snapchat? Struggling to come up with Snapchat content ideas? Discover eight ways to create Snapchat content that brings your account to life.
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How to Create Instagram Stories : Social Media Examiner

How to Create Instagram Stories : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to learn how to publish Instagram Stories? Learn how to create Instagram Stories & respond to people who engage with Stories.
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How to Use Your LinkedIn Profile to Market Your Business (and Yourself)

How to Use Your LinkedIn Profile to Market Your Business (and Yourself) | Digital Marketing Strategy | Scoop.it
Your LinkedIn profile is a critical exposure point for your personal brand and business - it's important to make it count.
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Snapchat Stories vs Instagram Stories [Infographic]

Snapchat Stories vs Instagram Stories [Infographic] | Digital Marketing Strategy | Scoop.it
This infographic looks at Snapchat vs Instagram Stories side-by-side to highlight the key differences between the two.
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Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit | Digital Marketing Strategy | Scoop.it
Good news, copywriters. Twitter is officially letting you be a little more verbose. () Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's also letting you become a little more multimedia-happy.
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7 Creative Snapchat Tips to Improve Your Stories : Social Media Examiner

7 Creative Snapchat Tips to Improve Your Stories : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Do you want to improve your Snapchat stories? Discover seven ways to keep your Snapchat fans engaged and coming back for more.
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The Power of Content Marketing for B2B Businesses

The Power of Content Marketing for B2B Businesses | Digital Marketing Strategy | Scoop.it
B2B marketers had a lot to say about content marketing. This guide covers using content marketing to drive sales, draw in leads and foster customer loyalty.
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How to Write the Perfect Headline + 37 Templates to Get You Started

How to Write the Perfect Headline + 37 Templates to Get You Started | Digital Marketing Strategy | Scoop.it
Over the past few years, we’ve seen an exponential surge in content on the web. Competition for online attention is more cutthroat than ever
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Forget Your Ps; Mind the Four Ms of Marketing

Forget Your Ps; Mind the Four Ms of Marketing | Digital Marketing Strategy | Scoop.it
Al Ries writes that it might be time to think beyond product, price, place and promotion.
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Completísima guía para usar periscope y facebook live

Completísima guía para usar periscope y facebook live | Digital Marketing Strategy | Scoop.it
Podrás exprimir todo el potencial de las dos herramientas líderes de streaming a través de esta completísima guía para usar periscope y facebook live. 
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Filmmaking, Augmented Reality: How Qualcomm is Pushing the Content Marketing Boundaries - Insights

Filmmaking, Augmented Reality: How Qualcomm is Pushing the Content Marketing Boundaries - Insights | Digital Marketing Strategy | Scoop.it
Several years ago, few people outside the tech industry knew what Qualcomm was. To change that, the technology company turned to content marketing to build
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Desarrollan aplicación integrada con Google Maps para combatir la inseguridad ciudadana

Desarrollan aplicación integrada con Google Maps para combatir la inseguridad ciudadana | Digital Marketing Strategy | Scoop.it
Diversos avances tecnológicos vinculados con las tecnologías de la información se están implementando en Latinoamérica para combatir la delincuencia y el Perú ya forma parte de ellos. Es así que se está desarrollando una app con las fuerzas policiales y la ciudadanía
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Big 4 Social Media Summit: cómo transmitir en Instagram, Facebook, Twitter o Snapchat.

Big 4 Social Media Summit: cómo transmitir en Instagram, Facebook, Twitter o Snapchat. | Digital Marketing Strategy | Scoop.it
  La semana pasada tuvo lugar en San Francisco el Big 4 Social Media Summit & Visual Storytelling Boot Camp organizado por PR News, un evento que fue capaz de reunir tanto a grandes agencias como a marcas de reputación internacional, debatiendo en torno a la forma de transmitir con éxito sus contenidos en las cuatro…
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Why Snapchat is doomed if it doesn't change soon

Why Snapchat is doomed if it doesn't change soon | Digital Marketing Strategy | Scoop.it
With the launch of Instagram Stories, there was no question who Facebook is trying to put out of business. And it might just be Snapchat's final days.
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Making First Contact with a Business Lead? Take a Lesson from Star Wars — On Advertising — Medium

Making First Contact with a Business Lead? Take a Lesson from Star Wars — On Advertising — Medium | Digital Marketing Strategy | Scoop.it
It’s my fault. I’m easy to find. Someone reaches out to me for the first time by email or through some messaging service at least once a…
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