Digital Marketing Strategy
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Mobile SEO, Which is Better: Same URL or Mobile Subdomain?

Mobile SEO, Which is Better: Same URL or Mobile Subdomain? | Digital Marketing Strategy | Scoop.it
A detailed review of the factors (including SEO) that go into deciding whether to go with a mobile subdomain or a Same URL strategy for your mobile site. (DYK?
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Don't Be Afraid of Failure, Says Latest Inspiring 'Like a Girl' Manifesto From Always

Don't Be Afraid of Failure, Says Latest Inspiring 'Like a Girl' Manifesto From Always | Digital Marketing Strategy | Scoop.it
P&G combats another sad statistic.
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Campaigns Are Dead. Modern Marketing Is a Data Exchange

Consumers and marketers want the same thing -- information, writes Jeff Rosenblum. Here are four benefits from this new mindset.
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How to Create a Facebook Live Show : Social Media Examiner

How to Create a Facebook Live Show : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to broadcast a regular live show on Facebook with a co-host? Discover how to launch a successful Facebook Live show, with or without a co-host.
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Estrategia de Marketing en Facebook: Guía de Facebook para pequeños negocios

Estrategia de Marketing en Facebook: Guía de Facebook para pequeños negocios | Digital Marketing Strategy | Scoop.it
Guía de Facebook para pequeños negocios. Estrategia de Marketing en Facebook para triunfar en tu Fan Page de Facebook para pequeños negocios.
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Finalmente, Philip Kotler nos invita a conocer el MARKETING 4.0

Finalmente, Philip Kotler nos invita a conocer el MARKETING 4.0 | Digital Marketing Strategy | Scoop.it
( Fecha de la más reciente actualización de este artículo: martes 13 de junio de 2017 ) "Hoy tienes que correr más rápido para estar en el mismo
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How to Manage Instagram via the Facebook Inbox : Social Media Examiner

How to Manage Instagram via the Facebook Inbox : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Wish you could manage Instagram and Facebook comments and messages in one place? Discover how to use the Facebook Inbox to manage your Instagram account.
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How to Make an Animated GIF: A Guide for Marketers : Social Media Examiner

How to Make an Animated GIF: A Guide for Marketers : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Interested in using animated GIFs in your social media marketing? Discover how to make your own GIFs to stand out on social media.
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Facebook Debuts Augmented Reality Camera: This Week in Social Media : Social Media Examiner

Facebook Debuts Augmented Reality Camera: This Week in Social Media : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Camera Effects Platform, Facebook Spaces, Snapchat World Lenses)
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Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content

Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content | Digital Marketing Strategy | Scoop.it
Wired, GQ and Self are getting channels upping the amount of Snapchat content they produce as part of the deal.
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How to Use Facebook Live 360 Video for Marketing : Social Media Examiner

How to Use Facebook Live 360 Video for Marketing : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Want to make your Facebook Live videos more engaging? Discover how to use live 360 video on Facebook to enhance your marketing.
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Samsung Galaxy S8 Vs. Google Pixel: Which Ad Framed It Better? | Fast Company

Samsung Galaxy S8 Vs. Google Pixel: Which Ad Framed It Better? | Fast Company | Digital Marketing Strategy | Scoop.it
Samsung’s promo spot for the S8 relies on one significantly familiar element.
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How Virgin Media Got Executive Buy-in for Content Marketing

How Virgin Media Got Executive Buy-in for Content Marketing | Digital Marketing Strategy | Scoop.it
Gill Worby, Virgin Media's Head of Digital Marketing, shares the tactics and process Virgin Media used to get executive buy-in for content marketing.
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Seven B2B marketers rocking it on social media | ClickZ

Seven B2B marketers rocking it on social media | ClickZ | Digital Marketing Strategy | Scoop.it
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
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Starting On Instagram: No Need To Be A Celebrity

Starting On Instagram: No Need To Be A Celebrity | Digital Marketing Strategy | Scoop.it
You do not need a huge advertising budget for starting on Instagram. Success is there for you to grab it – if you have some images and are willing to learn.
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[INFOGRAPHIC] How to Create Infographics for Content Marketing

[INFOGRAPHIC] How to Create Infographics for Content Marketing | Digital Marketing Strategy | Scoop.it
Our friends at IBM THINK Marketing have created a helpful infographic and article that details the steps required to create effective inforgraphics for content marketing.
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Boom de los videos puede alienar al periodismo escrito

En algunos casos la inversión en estos formatos ha representado el despido de periodistas de texto.
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11 Effective Ways to Use Facebook Ads : Social Media Examiner

11 Effective Ways to Use Facebook Ads : Social Media Examiner | Digital Marketing Strategy | Scoop.it
Do you need to use Facebook ads more effectively? Discover 11 examples of results-oriented Facebook ads you can use as models for your own business.
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Tipos de post, 22 formas para que nunca te quedes sin ideas en tu blog

Tipos de post, 22 formas para que nunca te quedes sin ideas en tu blog | Digital Marketing Strategy | Scoop.it
¿Sabes cuántos tipos de post hay? En este artículos te mostramos 22 clases de tipos de post para generar contenido y visitas a tu blog. A por el contenido.
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We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We Studied Brands Around The World. What Consumers Want Isn’t What You Think | Digital Marketing Strategy | Scoop.it
We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.
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Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad

Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad | Digital Marketing Strategy | Scoop.it
Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.
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Esto ha sido lo más relevante de la Conferencia F8 de Facebook

Esto ha sido lo más relevante de la Conferencia F8 de Facebook | Digital Marketing Strategy | Scoop.it
Mark Zuckerberg y otros oradores hicieron varios anuncios importantes en la Conferencia de Desarrolladores de Facebook F8 y se esperan más novedades
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7 Must-Have Instagram Tools for Your Business

7 Must-Have Instagram Tools for Your Business | Digital Marketing Strategy | Scoop.it
There are a number of awesome Instagram tools that can help you to use Instagram more effectively and quickly. Here are 7 must have Instagram tools.
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Did JPMorgan Chase Just Start A Digital Advertising Revolution?

Did JPMorgan Chase Just Start A Digital Advertising Revolution? | Digital Marketing Strategy | Scoop.it
Chase cut the number of sites where it advertises to 5,000 from 400,000. "They accidentally opened Pandora's box," said Jon Bond, co-chairman at The Shipyard.
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How to Build Robust User Personas in Under a Month

How to Build Robust User Personas in Under a Month | Digital Marketing Strategy | Scoop.it
User personas are often talked about in marketing and product design, but they're almost never done well. There are certainly companies doing them well, bu
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The Concept of Communication in Modern Marketing

The Concept of Communication in Modern Marketing | Digital Marketing Strategy | Scoop.it
Sometimes very cool marketing can make a bad product shine. But that's not how it goes normally. And it shouldn't be this way.
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