Facebook has less reach, and their ads are less effective with an average click-through rate of 0.051 percent (0.1 percent web wide, 0.4 Google). And since GM just pulled $10 million worth of Facebook ads you might just want to hold off on your Facebook share purchase.a ... 
Social media marketing gives new options for segmentation Since the 1950s, when the practice of market segmentation began, it has been the cornerstone of . Marketing topic(s):Customer segmentation/targeting, Social media strategy. 
Search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages on the Internet might be most relevant to your search.Google has spent so much time, money and effort trying to make their search engine... 
Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action. Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html Via Baiba Svenca, Anne Whaits, Heiko Idensen, ABroaderView 
While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. 
The Buffer App, a social media content scheduler, has released a new feature while allows you to add tweets from any website, retweets, Facebook statuses, photos from Facebook and more straight to the Buffer App for scheduling or posting. 
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Via Comufy 
Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value. ![Who is the Best Avenger? [INFOGRAPHIC] | digital marketing strategy | Scoop.it](http://img.scoop.it/A0sESWwbIYO2RZRPuhUfITl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Below is an infographic from the fine folks at Statista, breaking down each of the four main Avengers by their video game track record (according toMetacritic). Via Jonha Revesencio ![What Does Social Media Success Mean to Your Business? [INFOGRAPHIC] | | digital marketing strategy | Scoop.it](http://img.scoop.it/CT7qb4lYZkifOWe3OKrSCDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
We'll have a look at how your business will enjoy a successful social media plan 
Despite its sharp growth and high-profile acquisition, many marketers are unsure of what to do on SlideShare beyond uploading PowerPoints. The social platform is much more than the Web’s largest archive of presentations, PDFs, and videos. It’s also a vibrant, mobile-friendly, Google-indexed community frequented by reporters, buyers, and senior executives.
Here are eight ways savvy social marketers can take advantage of that. Via Gregg Breward 
A pre-emptive marketing strike from Pinterest. Pinterest has recently added a button to Flickr that allows for direct sharing of photos. Here’s an explanation of what you’ll be seeing in your pinning routine as a result of these updates 
Social media is an online network which connects people worldwide. So it can be considered as very valuable and cost effective tool for all small business. Via Google Plus Socializer |
Facebook hit 488 million mobile users which is absolutely amazing! There is no other app in the world that would have that many mobile users. Facebook has 50% of all its users on mobile phones and ... Via janlgordon, ABroaderView 
Klout and Kred are of course games and this is the basis of their popularity. We love games. To take the scores seriously and use them when filtering job candidates and such like, as is reportedly happening, seems ridiculous to me. 
From The Article: "Web 2.0 was an outstanding concept and it can be harder to manage another version that upstages it but that is exactly what Web 3.0 is going to do. Ladies and gentlemen, we give you the concept of Web 3.0.
Web 2.0 had great impact on users just as it was designed to do. Web 3.0, however, goes further with its focus on taking data to the user, instead of making him or her simply visit a tired old website. It really is a case of Web 2.0 being history".
Full Article Here: http://www.tweakandtrick.com/2012/05/web-30.html Via Antonino Militello, Gerrit Bes Marketing concepts for product development: Product Life Cycle, Death Valley Curve, Marginal Utility
An Interesting piece of marketing strategy by Julien Rio. I like the Death Valley concept as it gets more common than ever before. "The three marketing tools presented in this article are truly practical. Understanding the concepts of Product Life Cycle, Death Valley Curve and Marginal Utility can help you anticipating market reactions and develop your marketing strategies' efficiency."
Digital marketers agree that mobile is a priority, yet many organizations lag behind, struggling to prioritize mobile and determine how to effectively move forward. Here are five key reasons why B2B marketers need to embrace mobile (with supporting stats) and five aspects of mobile you need to know before diving in. Via Tocquigny Staff 
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq Via Martin Gysler 
Keep it handy, you'll need it. "It's a large list of familiar (and not-so-familiar) tools that will hopefully help you with your web content, social media, analytical and curation needs. If there's something I missed, feel free to add it to the Google Doc." Via Gerrit Bes 
The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.. 
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr Via Martin Gysler 
How to display social data is rapidly evolving, keep a close eye. "Despite reports that social readers are “all collapsing,” an analysis of monthly and daily active users of Facebook-integrated social news applications shows no clear trends in growth or decline across the board" ![Why Your Mom Should not be your Facebook Friend [Infographic] | digital marketing strategy | Scoop.it](http://img.scoop.it/6U_NBdA-3gALvijrRyWeBTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Why Your Mom Should not be your Facebook Friend [Infographic] perfect reasons why you shouldnt add mom on facebook as a friend. Via Jonha Revesencio 
Visual content has taken 2012 by storm, and leading the pack is the much beloved infographic This post has rounded up the best of the best
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