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Digital Marketing Spending
Aggregating information about proportion of spend against digital programs
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Digital Ad Spend to Rise Fastest in US Media and Entertainment Industry

Digital Ad Spend to Rise Fastest in US Media and Entertainment Industry | Digital Marketing Spending | Scoop.it
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer.
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Your Marketing Budget: It's Not You, It's Your Spreadsheet – Marketo ...

Your Marketing Budget: It's Not You, It's Your Spreadsheet – Marketo ... | Digital Marketing Spending | Scoop.it
Are your marketing budget woes bringing you down? It may be time to have a serious talk... about your budget spreadsheet. Whether you're a global marketing organization or a centrally located marketing team, you won't want to miss this ...
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Carlsberg shifts spend from TV to social content - Marketing Week

Carlsberg shifts spend from TV to social content - Marketing Week | Digital Marketing Spending | Scoop.it
Marketing Week Carlsberg shifts spend from TV to social content Marketing Week Carlsberg is accelerating plans to redirect its marketing budget to social media content and away from traditional channels such as TV after declaring its ability to...
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Social Media ROI: What 10% of B2C Firms Do Right - Heidi Cohen

Social Media ROI: What 10% of B2C Firms Do Right - Heidi Cohen | Digital Marketing Spending | Scoop.it
Social media isn't a free strategy. Social media requires investment to yield measurable results, even if it's in the form of employee time. Social media spending includes staff, technology, marketing agency fees, consulting ...
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We're Spending A LOT Of Time With Our Digital Devices - Huffington Post

We're Spending A LOT Of Time With Our Digital Devices - Huffington Post | Digital Marketing Spending | Scoop.it
We're Spending A LOT Of Time With Our Digital Devices
Huffington Post
"Most digital devices are eventually going to be always on," Short said. Instead, people will need to rely on their own internal sense of when they've had enough.
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Survey Finds Where Digital Investments Are Going, Barriers - MediaPost Communications

Survey Finds Where Digital Investments Are Going, Barriers MediaPost Communications It should come as a surprise only to Rip Van Winkle that marketers plan to increase digital spend over the next 12 months, especially since there is no such thing...
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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget - MyMarketingTips.org

How to Pull Off Coca-Cola Marketing on a Diet Coke Budget - MyMarketingTips.org | Digital Marketing Spending | Scoop.it
Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. Why?
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Hateful tweets cost Business Insider CTO his job - New York Daily News

Hateful tweets cost Business Insider CTO his job - New York Daily News | Digital Marketing Spending | Scoop.it
New York Daily News
Hateful tweets cost Business Insider CTO his job
New York Daily News
Now offering social media consulting services. — Pax Dickinson (@paxdickinson) September 10, 2013.
jarirouas's insight:

really?  too bad he had a platform to speak from to begin with, here's hoping he might slink quietly back to his cave. #socialmedia

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eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital ... - Marketing Land

eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital ... - Marketing Land | Digital Marketing Spending | Scoop.it
eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital ...
jarirouas's insight:

Focusing on mobile & local #online #advertising

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The 50/15 Rule: Balance SEO and SEM Spending

The 50/15 Rule: Balance SEO and SEM Spending | Digital Marketing Spending | Scoop.it
Even with billions spent on getting to the top of search engine listings, companies are ever sure if they are “doing it right,” especially with respect to the amount spent on website content creati...
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Pharma still not spending enough on digital | Digital Pharma

Pharma still not spending enough on digital | Digital Pharma | Digital Marketing Spending | Scoop.it
At first the stat looks impressive; pharma is among the leaders in percentage increases in digital spending but when you look at how much they are spending on interactive they are near the bottom o...
jarirouas's insight:

it is not an easy space to play in

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Ford Turns to the 'Crowd' for New Fiesta Ads - New York Times (blog)

Ford Turns to the 'Crowd' for New Fiesta Ads - New York Times (blog) | Digital Marketing Spending | Scoop.it
Ford Turns to the 'Crowd' for New Fiesta Ads New York Times (blog) The would-be Madison Avenue ad executives will be asked to create video clips that could serve as commercials, on television or online; digital ads; ads for social media like...
jarirouas's insight:

Will be interesting to watch

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In 2015, HR Technology Will Be a $8.1 Billion Industry

In 2015, HR Technology Will Be a $8.1 Billion Industry | Digital Marketing Spending | Scoop.it
share This week I’m in San Francisco where I’m happy to report that my family will be relocating in the next few months.

Via Marylene Delbourg-Delphis
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8 reasons mobile ad spending is eclipsing desktop - iMedia Connection

8 reasons mobile ad spending is eclipsing desktop - iMedia Connection | Digital Marketing Spending | Scoop.it
8 reasons mobile ad spending is eclipsing desktop
iMedia Connection
If you've been shrugging off the significance of mobile, it's time to pay attention. Here's the research to prove brands must funnel money into this essential channel.
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Best of 2013 and 2014 Marketing Budget Priorities

Learn from the best of 2013 and 2014 marketing budget priorities — before your competitors! Presented by Joel Morrow, CEO of Digital Fusion.
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60% of businesses plan to increase marketing budgets in 2014 [infographic]

60% of businesses plan to increase marketing budgets in 2014 [infographic] | Digital Marketing Spending | Scoop.it
Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis.
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Bloggers making money as online advertising reaches record high - ABC Online (blog)

Bloggers making money as online advertising reaches record high - ABC Online (blog) | Digital Marketing Spending | Scoop.it
Bloggers making money as online advertising reaches record high
ABC Online (blog)
This year for the first time, spending on online advertising in Australia topped the expenditure for commercials on free-to-air television.
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Study Shows Marketing Budgets & Vendors on the Rise - Business 2 Community

Study Shows Marketing Budgets & Vendors on the Rise - Business 2 Community | Digital Marketing Spending | Scoop.it
Study Shows Marketing Budgets & Vendors on the Rise
Business 2 Community
According to a 2013 Inbound Marketing Survey, 48% of firms will be increasing marketing budgets for 2013.
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Budgeting For Email Marketing: How To Invest In The “Killer App” - Marketing Land

Budgeting For Email Marketing: How To Invest In The “Killer App” - Marketing Land | Digital Marketing Spending | Scoop.it
Budgeting For Email Marketing: How To Invest In The “Killer App” Marketing Land If something has a more significant budget assigned to it, then it will necessarily garner more attention and have higher level associates and larger teams dedicated to...
jarirouas's insight:

great piece, why eMail gets low % of budget .@marketingland #eMail #marketing

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MediaPost Publications CMOs See Traditional Media Ad Spend Falling 09/13/2013

MediaPost Publications CMOs See Traditional Media Ad Spend Falling 09/13/2013 | Digital Marketing Spending | Scoop.it
CMOs See Traditional Media Ad Spend Falling - 09/13/2013 (Trad.
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Mobile Ad Spend Continues to Grow - Mad Mobile News

Mobile Ad Spend Continues to Grow - Mad Mobile News | Digital Marketing Spending | Scoop.it
Mobile Ad Spend Continues to Grow
Mad Mobile News
Mobile ad spend continues to grow as advertisers target mobile consumers, and the trend should continue for several more years.
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Local Media Ad Market, 2012-2017 [CHART]

Local Media Ad Market, 2012-2017 [CHART] | Digital Marketing Spending | Scoop.it
The growth in online and digital media spending, coupled with the stagnation in traditional media spend, means that traditional media's share of the local ad market will decline by about 10% points over 6 years, from 82.6% in ...
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20 Stunning Social Media Statistics Plus Infographic | Jeffbullas's Blog

20 Stunning Social Media Statistics Plus Infographic | Jeffbullas's Blog | Digital Marketing Spending | Scoop.it
Do you wonder why your productivity has dropped over the past 2 - 3 years? There is a time sink and its not Television!
jarirouas's insight:

Good to see global sites in infographic including Orkut & Vkontakte

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Tips for managing mobile search campaigns - iMediaConnection.com

Tips for managing mobile search campaigns - iMediaConnection.com | Digital Marketing Spending | Scoop.it

Via Alexander Bakoulis
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Rescooped by jarirouas from The tech sector
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How People Really Use Mobile - Harvard Business Review

How People Really Use Mobile - Harvard Business Review | Digital Marketing Spending | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.

Via Richard Meyer
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