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4 Ways to Profit From LinkedIn ....

4 Ways to Profit From LinkedIn  .... | Digital Marketing & Social Technologies | Scoop.it
LinkedIn for Business: Learn how your business can achieve amazing bottom-line results by applying tried and tested marketing principles to your LinkedIn space.
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The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs | Digital Marketing & Social Technologies | Scoop.it

See how Maslow's Hierarchy of Needs correlates with your B2B marketing and social media sharing efforts.


It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. But how do you get your audience to share? By understanding the psychology behind human motivations, you can have greater insight into how to target your audience.

 

Maslow’s Hierarchy of Needs

In 1943, Abraham Maslow, a prominent American psychologist created Maslow’s hierarchy of needs to explain fundamental human behaviors. By being conscious of the motivations behind need fulfillment, you can better understand how your message will resonate with your audience and create campaigns that your audience wants to share.

Physiological - This is the largest, most fundamental need in Maslow’s pyramid. It covers the most basic physical needs for survival such as food, water, sleep, shelter, warmth. This and the next tier are more product and service focused. Focus on calling out the physiological if your company sells a product or service that helps enhance or fill one of these basic needs. Safety - Safety and security can include protection, order, law, employment, health. This is also the level that income falls under. Having a healthy income and a steady job is also part of this tier. Note, that these needs aren’t as crucial as the initial physiological ones, but are still important for human comfort. Love/Belonging - Now we are beyond the physical and get up into the deep psychological and interpersonal needs such as friendship, family, and intimacy. According to Maslow, humans need to feel a sense of belonging and acceptance within their social spheres. This sense of belonging motivates people to lean on their peers and listen to their recommendations. This is one of the primary reasons for social sharing–the group-think mentality. If your friends are sharing a piece of content, you are much more likely to look at it and share as well. This concept can also be seen in a Groupon like group deal. The more deals that show as purchased, the more likely you are to see the item or service as desirable. Conversely, if the group deal has a low purchase rate, you might think twice about buying it yourself. Esteem - After the desire for beloging, the next level of needs is self-esteem. Esteem exemplifies the desire to be recognized and rewarded for achievements. Because esteem is so closely linked with belonging, this level illustrates the need to be listened to and accepted by others. Growth both personally and professionally can also fall under this tier. This can fuel competition in a social sharing campaign, or be a motivator behind writing a review and participating in a poll. Everyone wants their opinion heard. Additionally, by rewarding your influencers (those that evangelize your message the most) you can tap into this need. Self- actualization- This is the concept that refers to the desire to realize one’s full potential and to achieve a high level of accomplishment or mastery. This is the driving force behind the need to succeed, and perfect his or her chosen interest or profession. Tap into this need by fueling competition through your social channels. Go further by asking your audience to be creative or to show their expertise in some way. The desire to be the best is a great motivator.

 

What can be learned?

A lot can be learned from Maslow’s basic explanation of human needs, and this can easily be translated into what motivates people to share. Social media fosters a strong sense of group mentality — learning from your peers, being recognized by your peers, relying on your peers for that sense of belonging. As a marketer, keep this in mind when both developing your content and your social campaigns. Always ask yourself what need “social sharing need” your campaign is fulfilling.

 


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3 Great Tools for Simplifying Your Social Media Marketing ...

3 Great Tools for Simplifying Your Social Media Marketing ... | Digital Marketing & Social Technologies | Scoop.it
Social Media Tools: Here are three tools to better manage your online comments and conversations, Facebook and Pinterest marketing.
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25 Twitter Tips for Your Professional Development

25 Twitter Tips for Your Professional Development | Digital Marketing & Social Technologies | Scoop.it
How exactly can you use Twitter for professional development? Check out our list to find 25 different ways.
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How to Triple Your YouTube Video Views With Facebook | Social Media Examiner

How to Triple Your YouTube Video Views With Facebook  | Social Media Examiner | Digital Marketing & Social Technologies | Scoop.it
How to use the Facebook Like Button Plugin to automatically attach videos to the updates shared on Facebook when someone 'likes' your content.
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The Questions That Will Lead To A Successful Social Media Strategy

The Questions That Will Lead To A Successful Social Media Strategy | Digital Marketing & Social Technologies | Scoop.it
The majority of companies have dedicated social media accounts, but how many of them actually have a plan or strategy driving them forward? If you're a business who doesn't have a social media strategy, you will need to start planning immediately...
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[INFOGRAPHIC] Preparing for Inevitable Online Criticism ....

[INFOGRAPHIC] Preparing for Inevitable Online Criticism .... | Digital Marketing & Social Technologies | Scoop.it
How social media can preserve and enhance your company's reputation, preparing you for all types of online activity...
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4 Free Tools To Research Demographics For Your Facebook Ads

http://tabithanaylor.com/ Facebook demographics: 4 Free Tools To Research Demographics For Your Facebook Ads Tabitha Jean Naylor Call us: 703-342-6883 Facebo...
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10 tips to establish or maintain social credibility ...

10 tips to establish or maintain social credibility ... | Digital Marketing & Social Technologies | Scoop.it
social media trust factor When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.
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33 Social Media/Digital Marketing Career Tips ...

33 Social Media/Digital Marketing Career Tips ... | Digital Marketing & Social Technologies | Scoop.it
social media career tips - Facebook, Twitter, Pintrest and Google+ are all sites that are gaining popularity on the Web and employer know it, which is why it’s importan...
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5 Social Media Infographics That Will Change the Way You Think

5 Social Media Infographics That Will Change the Way You Think | Digital Marketing & Social Technologies | Scoop.it
Here are five social media infographics that can influence your business and your online operations.

One of the most powerful creations of our highly connected world is the infographic. These combinations of images and text are incredibly popular in online communications.

Social media is a regular subject of infographics, and some of these powerful images contain essential insights that can influence your business and online operations.

 

The following social media infographics present data on issues like the popularity of different networks, to preparing your team to best use those networks. Take a look and draw inspiration from the data where you can.


Via Lauren Moss
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Facebook Is Testing Threaded and Ranked Comments on Pages

Facebook Is Testing Threaded and Ranked Comments on Pages | Digital Marketing & Social Technologies | Scoop.it
Facebook is testing threaded comments with some pages.
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Digital Marketing & Social Technologies | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen, Efraim Silver, Hannah Kramer, Anthony Burke
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26 Tips for Integrating Social Media Activities ...

26 Tips for Integrating Social Media Activities ... | Digital Marketing & Social Technologies | Scoop.it
How to create an integrated social media campaign and integrate the different components of social media to achieve optimal benefits.
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A Collection of 30 Insightful Social Media Infographics

A Collection of 30 Insightful Social Media Infographics | Digital Marketing & Social Technologies | Scoop.it

Being one of the most appealing and creative ways of representing data, an infographic gives viewers an opportunity to get acquainted with knowledge and make that information memorable and catchy. This can be especially helpful in visulizing statistics and more with regard to social media and online networking.

Visit the link for a collection of 30 informative and insightful social media infographics which tell a very interesting things about the communication tools we use everyday...


Via Lauren Moss
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The Top 20 Social Brands In the World ....

The Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.” Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic...
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Putting a Price on Social Customer Value ...

Putting a Price on Social Customer Value ... | Digital Marketing & Social Technologies | Scoop.it
“Community” and “communication” both draw their meaning from the Latin “communicare,” meaning to impart, share, or make common.
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6 Golden Rules for Marketing to Generation Y (Millenials) ...

6 Golden Rules for Marketing to Generation Y (Millenials) ... | Digital Marketing & Social Technologies | Scoop.it
Generation Y Marketing is something that more and more brands are recognizing as a key opportunity to find new business success. While the opportunity is clear, the insights and best-methods to connect with this audience is blurry.
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5 Vital Facebook Reports Every Community Manager Should Know

5 Vital Facebook Reports Every Community Manager Should Know | Digital Marketing & Social Technologies | Scoop.it
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
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10 Myths about Enterprise Social Collaboration

10 Myths about Enterprise Social Collaboration | Digital Marketing & Social Technologies | Scoop.it
Just as public social networks have changed the way that people connect and interact, enterprise social networks can have a big impact on employee productivity and collaboration.

Via Rami Kantari
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3 Key Rules for Reputational Risk and Customer Service Questions | Business 2 Community

When you set up a social media presence, you may not be thinking about customer service.
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Fantastic article on "The Executive Social Media Gap" (Stanford Biz School)

Fantastic article on "The Executive Social Media Gap" (Stanford Biz School) | Digital Marketing & Social Technologies | Scoop.it
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[INFOGRAPHIC] 5 Types of social followers every business needs ...

[INFOGRAPHIC] 5 Types of social followers every business needs ... | Digital Marketing & Social Technologies | Scoop.it
The 5 Types Of Social Follower That Every Business Needs [INFOGRAPHIC]...
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11 Tips for Building Authority with Your Blogging ...

11 Tips for Building Authority with Your Blogging ... | Digital Marketing & Social Technologies | Scoop.it
There are many reasons to blog. But today we’re going to focus on one objective: Become an expert in your field.
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