While social media is becoming part of the fabric of our personal lives, it is far from mainstream when it comes to mainstream businesses. You may be
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Tocquigny's curator insight,
May 9, 11:08 AM
When I first heard the term “digital marketing” a few years ago, like many people, I thought it meant any type of marketing that is digital or online. After I leaned what it really meant, I started to learn how powerful it can be. Just like some people write a blog post, send a tweet with the link, and then call themselves social media marketers, many people think they are digital marketers without fully understanding what it means. The best way I can explain it is to say that digital marketing is a whole digital ecosystem where – in the best case scenario – all the parts and pieces work together like a well-oiled machine. If a marketer only focuses on creating infographics or posting on Facebook, that is not taking advantage of what digital marketing offers when it’s done well. It’s about understanding the detailed mechanics of how people relate to the Internet, and learning how to use that to get the results you want. It’s about being creative and combining several strategies that are specifically designed to work together to achieve the same goal. What I’m describing might sound like a strong branding strategy, and you’re right, there are many similarities between a strong online branding strategy and a strong digital marketing initiative. Coca-Cola and McDonald’s are both companies that I have seen do some effective and very creative digital marketing and branding over the past year. To understand this more, you can click over to What Is Digital Marketing Anyway? by James Ball and check out this infographic of the same name by pixaal.com. I know when you first look at this, you may think you don’t have time to cover all these different areas. I know for us here at Bit Rebels, it always comes down to a time issue. Automate and optimize your systems as much as you can, stay personal and engage in social media since that’s where it counts, and never stop moving forward. Even if it takes you longer that you expected, if you stay dedicated and committed to what you’re doing, you will eventually be able to master every one of these areas and experience your own digital marketing success. Delete the scoop?
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Neil Wilkins's curator insight,
February 22, 7:03 AM
The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming... Delete the scoop?
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Philippe Trebaul's curator insight,
March 2, 6:36 AM
Infographic: Watch Tweets Appear Worldwide in Real-Time.
From : www.fastcodesign.com - January 31, 8:29 PM "By Franck Ernewein, Tweetping is a map that shows where everyone in the whole world is tweeting from in real time. Much like Poptip’s treatment of Twitter, you’re not really meant to follow it all. Country-by-country tickers do track the total tweets, words, and characters sent since you signed on, but hashtags and @-mentions flash for milliseconds, constantly replaced by a stream of data that can’t be paused for a moment, lest the system fall perpetually behind. Meanwhile, the geolocations of each tweet make their way to a world map as a glowing dot. As the tweets pile up, so do the dots, meaning the world transforms from prehistoric shadows to blindingly bright connectivity in a matter of minutes". Infographic: Watch Tweets Appear Worldwide in Real-Time via @MYDstudio http://sco.lt/... Delete the scoop?
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Randi Thompson's curator insight,
February 1, 9:03 AM
Social Media has changed the way we do business. What do you think about the tips in this article? Delete the scoop?
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Liza Loop's curator insight,
January 23, 9:16 PM
This looks like a good model for future oriented teaching roles.
's comment, January 24, 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight,
January 28, 8:30 AM
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. Delete the scoop?
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