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Why don't companies understand digital influence? (Wired UK)

Why don't companies understand digital influence? (Wired UK) | Digital Marketing & Social Technologies | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Digital Marketing & Social Technologies | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


Via Lauren Moss
FPOV's insight:

Enhancing content and marketing strategy with the social networking channel ...

Gwyneth Letherbarrow's curator insight, June 17, 4:44 PM

I'm still not convinced about Pinterest, but am willing to learn more.

Peg Corwin's curator insight, June 17, 5:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, Today, 5:23 AM

Good One

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3 Ways for How to Gather Biz Stories

3 Ways for How to Gather Biz Stories | Digital Marketing & Social Technologies | Scoop.it
Three ways to gather powerful and persuasive stories from colleagues, customers, donors, grantees, and yourself for effective messaging.

Via Karen Dietz
Karen Dietz's curator insight, May 8, 1:00 PM

Story professional and colleague Thaler Pekar wrote this helpful post that is a companion piece to the article I just curated on where to find stories in your organization: http://www.giftworksconnect.com/2013/04/scouring-for-stories/ 


What I love about Pekar's article is that the 3 ways she lists are more about effective processes for finding stories instead of a list of who to talk with.


She tackles evoking a story in person, tips for when someone writes a story for you, and then tips for videoing a story.


Again, this post is written for nonprofits, but the same tips apply to any type of business.


Between these 2 articles, I hope you find and capture the amazing stories that I know surround you!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Top 3 Things Every HR Pro Needs to Know About Social Media Policies

Top 3 Things Every HR Pro Needs to Know About Social Media Policies | Digital Marketing & Social Technologies | Scoop.it
Companies are looking to HR to answer their social media policy questions. Here are three (3) key policy-making strategies I’ve learned during my 16 years as an executive-level HR …
FPOV's insight:

Three key policy-making strategies for social governance ...

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4 Steps to Better Business Intelligence Using Predictive Analytics in Your Online Community | Business 2 Community

4 Steps to Better Business Intelligence Using Predictive Analytics in Your Online Community | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Do you want to know how to bring down the mood at the next happy hour, cocktail party, or cookout that you attend? Bring up predictive analytics. In reality,
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Using historical performance data to predict future results with accuracy ...

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YouTube Trends Map shows you what the rest of the country is watching

YouTube Trends Map shows you what the rest of the country is watching | Digital Marketing & Social Technologies | Scoop.it
In an effort to give some visual pizazz to the often dry world of regional metrics, Google has announced a new trends map for its YouTube viewers.
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How to Use SlideShare to Generate Leads | Social Media Examiner

How to Use SlideShare to Generate Leads | Social Media Examiner | Digital Marketing & Social Technologies | Scoop.it
SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy.
FPOV's insight:

How to capitalize on Slideshare optimization as an essential part of your organizational voice mix ... 

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How Social Sites Make Money - Blog About Infographics and Data Visualization - Cool Infographics

How Social Sites Make Money - Blog About Infographics and Data Visualization - Cool Infographics | Digital Marketing & Social Technologies | Scoop.it
The number of social media followers are growing. But how do the sites make a profit? How Socia...
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10 Steps to a Top 10 Blog Post | Business 2 Community

10 Steps to a Top 10 Blog Post | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Sitting down to write a blog post can be intimidating, especially if the whole idea of blogging is new to you. With so many important responsibilities competing
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Building a Kick-Ass Social Media Dashboard | Business 2 Community

Building a Kick-Ass Social Media Dashboard | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and
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Is Your Business Card Social Media Friendly? [Infographic] - SocialTimes

Is Your Business Card Social Media Friendly? [Infographic] - SocialTimes | Digital Marketing & Social Technologies | Scoop.it

Business cards have been used to share contact details and other business-related information for centuries, but today—as more of our business lives have become entangled with the web—using your business cards to link to your business online has...


Via Rami Kantari
Mercor's curator insight, February 1, 8:15 AM

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Randi Thompson's curator insight, February 1, 9:03 AM

Social Media has changed the way we do business.  What do you think about the tips in this article?

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Five Types of Social Media Influencers [graphic matrix]

Five Types of Social Media Influencers [graphic matrix] | Digital Marketing & Social Technologies | Scoop.it
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

Via Ken Morrison, Martin (Marty) Smith, Ricard Lloria, Anthony Burke
Liza Loop's curator insight, January 23, 9:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment, January 24, 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 8:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

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5 Considerations for Creating and Implementing Your Law Firm’s Social Media Policy | Business 2 Community

5 Considerations for Creating and Implementing Your Law Firm’s Social Media Policy | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Due to their often cautious and conservative nature, many law firms struggle with how to implement a firm-wide social media policy. When social media was
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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital Marketing & Social Technologies | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
FPOV's insight:

INFOGRAPHIC

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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Digital Marketing & Social Technologies | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
FPOV's insight:

Keeping customers engaged online while gleaning critical knowledge along the way ...

Mike Ellsworth's curator insight, April 27, 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison Gilbert's curator insight, May 2, 4:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 6:42 AM

Brand Life story

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5 Great Examples of Calls to Action for Your Facebook Cover Photo | Business 2 Community

5 Great Examples of Calls to Action for Your Facebook Cover Photo | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Facebook keeps changing the rules. Some of us will love them, others will tear their hair out and wring their hands. Others will complain and scream at the
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Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today | Digital Marketing & Social Technologies | Scoop.it
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
FPOV's insight:

Optimizing your post frequency to improve social engagement ....

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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital Marketing & Social Technologies | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.

Via Tocquigny
FPOV's insight:

An infographic that concisely supports the concept of capturing constituents  in a digital net with web properties at the hub ....

Ann Smith's comment, June 13, 12:22 AM
Agree with Brent. Who wrote this thing?
Art Jones's comment, June 13, 12:37 AM
Hey Brent, we get it, your the "Geekazoid" and you live and breath SEO. If you feel strongly about the typos and grammar of this Infographic go to the source to share your thoughts on grammar and SEO http://www.bitrebels.com/
Wallace Chen's comment, June 13, 2:03 AM
I Rescooped on 5/21,thanks everyone remind me this infographic's accuracy
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A Teacher's Guide to Social Media - Online Colleges

A Teacher's Guide to Social Media - Online Colleges | Digital Marketing & Social Technologies | Scoop.it
Social media is certainly popular among students, but find out how educators can take advantage of it too.
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Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried

Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried | Digital Marketing & Social Technologies | Scoop.it
Experts predict product could kill smartphones, alter marketing landscape for years to come

Via Alex Butler
Neil Wilkins's curator insight, February 22, 7:03 AM

The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming...

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The 36 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 36 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | Digital Marketing & Social Technologies | Scoop.it
The 36 Rules Of Social Media [INFOGRAPHIC]
FPOV's insight:

"Social engagement is an organism, not a process" ....

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5 Insider Tips For Keeping Your Community Active

5 Insider Tips For Keeping Your Community Active | Digital Marketing & Social Technologies | Scoop.it
Originally published at TheCommunityManager.com
FPOV's insight:

Focusing on online social pattern triggers for building a thriving community ...

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5 Things Every Good Community Manager Does | Business 2 Community

5 Things Every Good Community Manager Does | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social
FPOV's insight:

From the benefits of having a community manger in the first place to development and strategy ... 

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Infographic: Watch Tweets Appear Worldwide in Real-Time

Infographic: Watch Tweets Appear Worldwide in Real-Time | Digital Marketing & Social Technologies | Scoop.it

By Franck Ernewein, Tweetping is a map that shows where everyone in the whole world is tweeting from in real time.

 

Much like Poptip’s treatment of Twitter, you’re not really meant to follow it all. Country-by-country tickers do track the total tweets, words, and characters sent since you signed on, but hashtags and @-mentions flash for milliseconds, constantly replaced by a stream of data that can’t be paused for a moment, lest the system fall perpetually behind. Meanwhile, the geolocations of each tweet make their way to a world map as a glowing dot. As the tweets pile up, so do the dots, meaning the world transforms from prehistoric shadows to blindingly bright connectivity in a matter of minutes.


Via Lauren Moss
FPOV's insight:

Use Tweetping to watch your Tweets spread globally and transform a visual map of earth shadows to an illustration of bright connectivity in a matter of minutes ...

Philippe Trebaul's curator insight, March 2, 6:36 AM
Infographic: Watch Tweets Appear Worldwide in Real-Time.

"By Franck Ernewein, Tweetping is a map that shows where everyone in the whole world is tweeting from in real time.


Much like Poptip’s treatment of Twitter, you’re not really meant to follow it all. Country-by-country tickers do track the total tweets, words, and characters sent since you signed on, but hashtags and @-mentions flash for milliseconds, constantly replaced by a stream of data that can’t be paused for a moment, lest the system fall perpetually behind. Meanwhile, the geolocations of each tweet make their way to a world map as a glowing dot. As the tweets pile up, so do the dots, meaning the world transforms from prehistoric shadows to blindingly bright connectivity in a matter of minutes".


Infographic: Watch Tweets Appear Worldwide in Real-Time via @MYDstudio http://sco.lt/...


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World Map of Social Networks 2009-2012 | Visual.ly

World Map of Social Networks 2009-2012 | Visual.ly | Digital Marketing & Social Technologies | Scoop.it
A map showing the most popular social networking sites by country according to Alexa and Google Trends for Websites traffic data
FPOV's insight:

17 global social networks and how the world has adopted them over the last 3 years ..

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Can’t Make a Trade Show? 5 Ways to Attend Through Social Media

Can’t Make a Trade Show? 5 Ways to Attend Through Social Media | Digital Marketing & Social Technologies | Scoop.it
Can't attend an upcoming trade show because it's too far away, you don't have the money or can't find a babysitter? With the right social media accounts, you do
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