Digital Marketing...
Follow
247 views | +0 today
Scooped by FPOV
onto Digital Marketing & Social Technologies
Scoop.it!

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs | Digital Marketing & Social Technologies | Scoop.it

See how Maslow's Hierarchy of Needs correlates with your B2B marketing and social media sharing efforts.


It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. But how do you get your audience to share? By understanding the psychology behind human motivations, you can have greater insight into how to target your audience.

 

Maslow’s Hierarchy of Needs

In 1943, Abraham Maslow, a prominent American psychologist created Maslow’s hierarchy of needs to explain fundamental human behaviors. By being conscious of the motivations behind need fulfillment, you can better understand how your message will resonate with your audience and create campaigns that your audience wants to share.

Physiological - This is the largest, most fundamental need in Maslow’s pyramid. It covers the most basic physical needs for survival such as food, water, sleep, shelter, warmth. This and the next tier are more product and service focused. Focus on calling out the physiological if your company sells a product or service that helps enhance or fill one of these basic needs. Safety - Safety and security can include protection, order, law, employment, health. This is also the level that income falls under. Having a healthy income and a steady job is also part of this tier. Note, that these needs aren’t as crucial as the initial physiological ones, but are still important for human comfort. Love/Belonging - Now we are beyond the physical and get up into the deep psychological and interpersonal needs such as friendship, family, and intimacy. According to Maslow, humans need to feel a sense of belonging and acceptance within their social spheres. This sense of belonging motivates people to lean on their peers and listen to their recommendations. This is one of the primary reasons for social sharing–the group-think mentality. If your friends are sharing a piece of content, you are much more likely to look at it and share as well. This concept can also be seen in a Groupon like group deal. The more deals that show as purchased, the more likely you are to see the item or service as desirable. Conversely, if the group deal has a low purchase rate, you might think twice about buying it yourself. Esteem - After the desire for beloging, the next level of needs is self-esteem. Esteem exemplifies the desire to be recognized and rewarded for achievements. Because esteem is so closely linked with belonging, this level illustrates the need to be listened to and accepted by others. Growth both personally and professionally can also fall under this tier. This can fuel competition in a social sharing campaign, or be a motivator behind writing a review and participating in a poll. Everyone wants their opinion heard. Additionally, by rewarding your influencers (those that evangelize your message the most) you can tap into this need. Self- actualization- This is the concept that refers to the desire to realize one’s full potential and to achieve a high level of accomplishment or mastery. This is the driving force behind the need to succeed, and perfect his or her chosen interest or profession. Tap into this need by fueling competition through your social channels. Go further by asking your audience to be creative or to show their expertise in some way. The desire to be the best is a great motivator.

 

What can be learned?

A lot can be learned from Maslow’s basic explanation of human needs, and this can easily be translated into what motivates people to share. Social media fosters a strong sense of group mentality — learning from your peers, being recognized by your peers, relying on your peers for that sense of belonging. As a marketer, keep this in mind when both developing your content and your social campaigns. Always ask yourself what need “social sharing need” your campaign is fulfilling.

 


more...
No comment yet.
Your new post is loading...
Rescooped by FPOV from Extreme Social
Scoop.it!

68 Percent Of CEOs Have No Social Media Presence Whatsoever - B2B Marketing Insider

68 Percent Of CEOs Have No Social Media Presence Whatsoever - B2B Marketing Insider | Digital Marketing & Social Technologies | Scoop.it
According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. A mere 32% have at least one account on a social network.

Via Rami Kantari
FPOV's insight:

Sad but true ....

more...
No comment yet.
Scooped by FPOV
Scoop.it!

10 Biggest And Best Sites Using The Content Curation Model

10 Biggest And Best Sites Using The Content Curation Model | Digital Marketing & Social Technologies | Scoop.it
more...
No comment yet.
Scooped by FPOV
Scoop.it!

10 Ways to Market Your Business With Foursquare | Social Media Examiner

10 Ways to Market Your Business With Foursquare | Social Media Examiner | Digital Marketing & Social Technologies | Scoop.it
Foursquare marketing: Learn how to use Foursquare to market your business.
FPOV's insight:

The ideal platform to bridge the gap between your offline and online audience in an affordable scalable way ...

more...
No comment yet.
Rescooped by FPOV from Just Story It Biz Storytelling
Scoop.it!

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Digital Marketing & Social Technologies | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
FPOV's insight:

Keeping customers engaged online while gleaning critical knowledge along the way ...

more...
Mike Ellsworth's curator insight, April 27, 2013 2:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison D. Gilbert's curator insight, May 2, 2013 1:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 2013 3:42 AM

Brand Life story

Scooped by FPOV
Scoop.it!

5 Great Examples of Calls to Action for Your Facebook Cover Photo | Business 2 Community

5 Great Examples of Calls to Action for Your Facebook Cover Photo | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Facebook keeps changing the rules. Some of us will love them, others will tear their hair out and wring their hands. Others will complain and scream at the
more...
No comment yet.
Scooped by FPOV
Scoop.it!

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today | Digital Marketing & Social Technologies | Scoop.it
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
FPOV's insight:

Optimizing your post frequency to improve social engagement ....

more...
No comment yet.
Scooped by FPOV
Scoop.it!

The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital Marketing & Social Technologies | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
FPOV's insight:

An infographic that concisely supports the concept of capturing constituents  in a digital net with web properties at the hub ....

more...
Hans Börjesson's curator insight, September 27, 2013 6:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 7:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 9:24 AM

Digital Marketing Infographic

Scooped by FPOV
Scoop.it!

A Teacher's Guide to Social Media - Online Colleges

A Teacher's Guide to Social Media - Online Colleges | Digital Marketing & Social Technologies | Scoop.it
Social media is certainly popular among students, but find out how educators can take advantage of it too.
more...
No comment yet.
Rescooped by FPOV from Digital marketing & Communications
Scoop.it!

Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried

Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried | Digital Marketing & Social Technologies | Scoop.it
Experts predict product could kill smartphones, alter marketing landscape for years to come

Via Alex Butler
more...
Neil Wilkins's curator insight, February 22, 2013 4:03 AM

The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming...

Scooped by FPOV
Scoop.it!

The 36 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 36 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | Digital Marketing & Social Technologies | Scoop.it
The 36 Rules Of Social Media [INFOGRAPHIC]
FPOV's insight:

"Social engagement is an organism, not a process" ....

more...
No comment yet.
Scooped by FPOV
Scoop.it!

5 Insider Tips For Keeping Your Community Active

5 Insider Tips For Keeping Your Community Active | Digital Marketing & Social Technologies | Scoop.it
Originally published at TheCommunityManager.com
FPOV's insight:

Focusing on online social pattern triggers for building a thriving community ...

more...
No comment yet.
Scooped by FPOV
Scoop.it!

5 Things Every Good Community Manager Does | Business 2 Community

5 Things Every Good Community Manager Does | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social
FPOV's insight:

From the benefits of having a community manger in the first place to development and strategy ... 

more...
No comment yet.
Rescooped by FPOV from visualizing social media
Scoop.it!

Infographic: Watch Tweets Appear Worldwide in Real-Time

Infographic: Watch Tweets Appear Worldwide in Real-Time | Digital Marketing & Social Technologies | Scoop.it

By Franck Ernewein, Tweetping is a map that shows where everyone in the whole world is tweeting from in real time.

 

Much like Poptip’s treatment of Twitter, you’re not really meant to follow it all. Country-by-country tickers do track the total tweets, words, and characters sent since you signed on, but hashtags and @-mentions flash for milliseconds, constantly replaced by a stream of data that can’t be paused for a moment, lest the system fall perpetually behind. Meanwhile, the geolocations of each tweet make their way to a world map as a glowing dot. As the tweets pile up, so do the dots, meaning the world transforms from prehistoric shadows to blindingly bright connectivity in a matter of minutes.


Via Lauren Moss
FPOV's insight:

Use Tweetping to watch your Tweets spread globally and transform a visual map of earth shadows to an illustration of bright connectivity in a matter of minutes ...

more...
Philippe Trebaul's curator insight, March 2, 2013 3:36 AM
Infographic: Watch Tweets Appear Worldwide in Real-Time.

"By Franck Ernewein, Tweetping is a map that shows where everyone in the whole world is tweeting from in real time.


Much like Poptip’s treatment of Twitter, you’re not really meant to follow it all. Country-by-country tickers do track the total tweets, words, and characters sent since you signed on, but hashtags and @-mentions flash for milliseconds, constantly replaced by a stream of data that can’t be paused for a moment, lest the system fall perpetually behind. Meanwhile, the geolocations of each tweet make their way to a world map as a glowing dot. As the tweets pile up, so do the dots, meaning the world transforms from prehistoric shadows to blindingly bright connectivity in a matter of minutes".


Infographic: Watch Tweets Appear Worldwide in Real-Time via @MYDstudio http://sco.lt/...


Scooped by FPOV
Scoop.it!

The Ultimate Guide To Pinterest For Every Brand

The Ultimate Guide To Pinterest For Every Brand | Digital Marketing & Social Technologies | Scoop.it
Don't know your second-degree followers from your short-term followers You should. According to one recent study the site drives more referral traffic...
FPOV's insight:

DON'T KNOW YOUR SECOND-DEGREE FOLLOWERS FROM YOUR SHORT-TERM FOLLOWERS? YOU SHOULD. ACCORDING TO ONE RECENT STUDY, THE SITE DRIVES MORE REFERRAL TRAFFIC THAN GOOGLE+, YOUTUBE, AND LINKEDIN COMBINED. MARKETERS, START YOUR BROWSERS.

more...
No comment yet.
Scooped by FPOV
Scoop.it!

The Best and Worst Times to Post on Social Networks (Infographic)

The Best and Worst Times to Post on Social Networks (Infographic) | Digital Marketing & Social Technologies | Scoop.it
  via Social Caffeine Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy. Compiled below are the best and worst tim...
more...
No comment yet.
Rescooped by FPOV from visualizing social media
Scoop.it!

5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Digital Marketing & Social Technologies | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


Via Lauren Moss
FPOV's insight:

Enhancing content and marketing strategy with the social networking channel ...

more...
Peg Corwin's curator insight, June 17, 2013 2:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, June 19, 2013 2:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 8:13 PM

Even more reasons to love Pinterest...

Rescooped by FPOV from Just Story It Biz Storytelling
Scoop.it!

3 Ways for How to Gather Biz Stories

3 Ways for How to Gather Biz Stories | Digital Marketing & Social Technologies | Scoop.it
Three ways to gather powerful and persuasive stories from colleagues, customers, donors, grantees, and yourself for effective messaging.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 8, 2013 10:00 AM

Story professional and colleague Thaler Pekar wrote this helpful post that is a companion piece to the article I just curated on where to find stories in your organization: http://www.giftworksconnect.com/2013/04/scouring-for-stories/ 


What I love about Pekar's article is that the 3 ways she lists are more about effective processes for finding stories instead of a list of who to talk with.


She tackles evoking a story in person, tips for when someone writes a story for you, and then tips for videoing a story.


Again, this post is written for nonprofits, but the same tips apply to any type of business.


Between these 2 articles, I hope you find and capture the amazing stories that I know surround you!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Scooped by FPOV
Scoop.it!

Top 3 Things Every HR Pro Needs to Know About Social Media Policies

Top 3 Things Every HR Pro Needs to Know About Social Media Policies | Digital Marketing & Social Technologies | Scoop.it
Companies are looking to HR to answer their social media policy questions. Here are three (3) key policy-making strategies I’ve learned during my 16 years as an executive-level HR …
FPOV's insight:

Three key policy-making strategies for social governance ...

more...
No comment yet.
Scooped by FPOV
Scoop.it!

4 Steps to Better Business Intelligence Using Predictive Analytics in Your Online Community | Business 2 Community

4 Steps to Better Business Intelligence Using Predictive Analytics in Your Online Community | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Do you want to know how to bring down the mood at the next happy hour, cocktail party, or cookout that you attend? Bring up predictive analytics. In reality,
FPOV's insight:

Using historical performance data to predict future results with accuracy ...

more...
No comment yet.
Scooped by FPOV
Scoop.it!

YouTube Trends Map shows you what the rest of the country is watching

YouTube Trends Map shows you what the rest of the country is watching | Digital Marketing & Social Technologies | Scoop.it
In an effort to give some visual pizazz to the often dry world of regional metrics, Google has announced a new trends map for its YouTube viewers.
more...
No comment yet.
Scooped by FPOV
Scoop.it!

How to Use SlideShare to Generate Leads | Social Media Examiner

How to Use SlideShare to Generate Leads | Social Media Examiner | Digital Marketing & Social Technologies | Scoop.it
SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy.
FPOV's insight:

How to capitalize on Slideshare optimization as an essential part of your organizational voice mix ... 

more...
No comment yet.
Scooped by FPOV
Scoop.it!

How Social Sites Make Money - Blog About Infographics and Data Visualization - Cool Infographics

How Social Sites Make Money - Blog About Infographics and Data Visualization - Cool Infographics | Digital Marketing & Social Technologies | Scoop.it
The number of social media followers are growing. But how do the sites make a profit? How Socia...
more...
No comment yet.
Scooped by FPOV
Scoop.it!

10 Steps to a Top 10 Blog Post | Business 2 Community

10 Steps to a Top 10 Blog Post | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
Sitting down to write a blog post can be intimidating, especially if the whole idea of blogging is new to you. With so many important responsibilities competing
more...
No comment yet.
Scooped by FPOV
Scoop.it!

Building a Kick-Ass Social Media Dashboard | Business 2 Community

Building a Kick-Ass Social Media Dashboard | Business 2 Community | Digital Marketing & Social Technologies | Scoop.it
If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and
more...
No comment yet.
Rescooped by FPOV from Extreme Social
Scoop.it!

Is Your Business Card Social Media Friendly? [Infographic] - SocialTimes

Is Your Business Card Social Media Friendly? [Infographic] - SocialTimes | Digital Marketing & Social Technologies | Scoop.it

Business cards have been used to share contact details and other business-related information for centuries, but today—as more of our business lives have become entangled with the web—using your business cards to link to your business online has...


Via Rami Kantari
more...
Mercor's curator insight, February 1, 2013 5:15 AM

Scooped by Rami Kantari onto Extreme Social

Randi Thompson's curator insight, February 1, 2013 6:03 AM

Social Media has changed the way we do business.  What do you think about the tips in this article?