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Digital Marketing & Social Networking
Blogs, news and features from the world of digital marketing, communications and social media
Curated by Neil Wilkins
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The magical 10 minutes

The magical 10 minutes | Digital Marketing & Social Networking | Scoop.it
This is the 3rd post in the series "The Magical 10 minutes". How long does it take to check if your management team is pulling and pushing in the same direction? 10 minutes!
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Digital Marketing & Social Networking | Scoop.it

Here are a few addictive content types.

**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.

Mega Lists

**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Via janlgordon
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Google+ Pages, 11 Tips To Get You Started

Google+ Pages, 11 Tips To Get You Started | Digital Marketing & Social Networking | Scoop.it
Google+ pages launched for everyone yesterday.
And there have been tons of businesses creating pages for the last 24 hours. From news to fashion to the muppets.

 

Here are 11 tips to get you started...


Via Alex Butler
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Study Shows Differences Between B2B and B2C Marketers

Study Shows Differences Between B2B and B2C Marketers | Digital Marketing & Social Networking | Scoop.it
Its not news that B2B and B2C marketing techniques and preferences differ. As with most things, however, it's when you ...

Via Cambridge Marketing Colleges
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Facebook Is Most Popular Social Network for All Ages; LinkedIn Is Second [STUDY]

Facebook Is Most Popular Social Network for All Ages; LinkedIn Is Second [STUDY] | Digital Marketing & Social Networking | Scoop.it
A recent study by Forrester found that of U.S. adults who use social networking sites, 96% of them are on Facebook. (RT @eklaus2011What are the most popular social networks for all different ages?
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Rescooped by Neil Wilkins from Internet Marketing Strategy 2.0
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17 Tools To Measure Your Social Media Effectiveness

17 Tools To Measure Your Social Media Effectiveness | Digital Marketing & Social Networking | Scoop.it

Robin Good: David Strom of ReadWriteWeb shares his impressions on 17 different tools that can help you measure your social media effectiveness.


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Best Marketing Ideas • 5 Effective Social Media Tips

Best Marketing Ideas • 5 Effective Social Media Tips | Digital Marketing & Social Networking | Scoop.it
5 Effective Social Media Tips: 5 Effective Social Media Tips http://t.co/pF7KlSgf...
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Who Owns Your LinkedIn Contacts? - Forbes

Who Owns Your LinkedIn Contacts? - Forbes | Digital Marketing & Social Networking | Scoop.it
A court in England required an ex-employee to turn over all of his LinkedIn contacts to his former employer. Can it happen to you?
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Football team players Twitter handles on shirts

Football team players Twitter handles on shirts | Digital Marketing & Social Networking | Scoop.it
Mexican Primera Division side Los Jaguares has embraced the digital age by taking the unusual step of replacing players' names on shirts with their Twitter handles.
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Rescooped by Neil Wilkins from Internet Marketing Strategy 2.0
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How To Use Content For SEO

How To Use Content For SEO | Digital Marketing & Social Networking | Scoop.it

How does content help with SEO efforts?

 

The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about how to use content that can have very positive SEO effects.


Via Jonha Revesencio, Brian Yanish - MarketingHits.com, Robin Good
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How to Time Your Facebook Posts to Reach the Most Fans

How to Time Your Facebook Posts to Reach the Most Fans | Digital Marketing & Social Networking | Scoop.it

How frequently should you post to your Facebook page? Check out these tricks and metrics to help boost your social engagement on the world's largest social network.


Via Robin Good
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How Colors Influence Marketing and Sales [Infographic] - Kissmetrics

How Colors Influence Marketing and Sales [Infographic] - Kissmetrics | Digital Marketing & Social Networking | Scoop.it

Among the many factors that influence a purchase, color is one of those, that depending on the type of product, can have a major impact on buyers' decisions.

 

In this infographic you can learn how colors affect and influence North American people, as cultural differences make colors work in very different ways across different countries.

Special emphasis is given to identifying which colors work best and for what type of people/product.

Informative. 7/10 


Via Robin Good
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People Don’t Buy Things, They Join Things | Social Media Today

People Don’t Buy Things, They Join Things | Social Media Today | Digital Marketing & Social Networking | Scoop.it
Humans are creatures of habit. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different?
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Women better than men at social media

Women better than men at social media | Digital Marketing & Social Networking | Scoop.it
FEMALE business owners have embraced social media and online retail more than their male counterparts, a study has shown.
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Does social media use compromise the security of your home? [infographic] - Holy Kaw!

Does social media use compromise the security of your home? [infographic] - Holy Kaw! | Digital Marketing & Social Networking | Scoop.it
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3 Ways to Boost Interaction With Your Facebook Fans

3 Ways to Boost Interaction With Your Facebook Fans | Digital Marketing & Social Networking | Scoop.it

Great post from Maya Grinberg on using your Facebook fan-page effectively . . .

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Rescooped by Neil Wilkins from SOCIAL MEDIA, what we think about!
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Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates

Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates | Digital Marketing & Social Networking | Scoop.it

If you’re blog is your “business” and it doesn’t convert, you don’t have a business!


How’s that for the start of a blog post? I know – not very encouraging, especially if you’ve been struggling with the concept of conversions recently.


Via Martin Gysler
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“No Tweeting!” How Restricting Social Media At Work Affects Productivity [INFOGRAPHIC] - AllTwitter

“No Tweeting!” How Restricting Social Media At Work Affects Productivity [INFOGRAPHIC] - AllTwitter | Digital Marketing & Social Networking | Scoop.it
“No Tweeting!” How Restricting Social Media At Work Affects Productivity [INFOGRAPHIC] (RT @MEandVMarketing: Study shows social media brain breaks increase productivity. Does your organization restrict social media use?
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Rescooped by Neil Wilkins from Internet Marketing Strategy 2.0
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How To Create More Value By Curating The Content, Assets and Resources You Are Sitting On

How To Create More Value By Curating The Content, Assets and Resources You Are Sitting On | Digital Marketing & Social Networking | Scoop.it

Excellent article by Aaron Strout on practical methods to create high-value content by taking advantage of the many assets, existing content, and resources we have already available.


Via Robin Good
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Social media doesnt mean you get a ticket to the party

Social media doesnt mean you get a ticket to the party | Digital Marketing & Social Networking | Scoop.it
Social media. Everyone is doing it, but not everyone is doing it effectively.
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Simple SEO techniques > Smart Insights Digital Marketing

Simple SEO techniques > Smart Insights Digital Marketing | Digital Marketing & Social Networking | Scoop.it
21 practical ideas to improve your search rankings Although everyone is looking, there are no silver bullets for SEO.
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Business Online Reputation Management and Monitoring

Business Online Reputation Management and Monitoring | Digital Marketing & Social Networking | Scoop.it

If your  business understands the power of social media, you will understand the need to monitor what is being said about your business, in order to manage and protect your business reputation. This article provides a list of 20 tools that you can use to facilitate effective monitoring of your name and brand in the social media space. 


Via Daniel Watson
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The Anatomy of an Effective Facebook Business Page

The Anatomy of an Effective Facebook Business Page | Digital Marketing & Social Networking | Scoop.it

From the article intro: "For those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting.

 

To give you a good sense of the various elements of a Facebook page and how to use those elements effectively, let's dissect the anatomy of a Facebook business page."


Via Robin Good
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A New Way To Get Feedback From Your Readers and Fans: Access Content In Exchange For An Answer

A New Way To Get Feedback From Your Readers and Fans: Access Content In Exchange For An Answer | Digital Marketing & Social Networking | Scoop.it

Excerpted from the article: "Would you pay to read news online?

 

Maybe not, as many online newspapers have learned. Publishers, on the other hand, are keen to make up for revenues they’re losing due to the decline of print.

 

Well, Google may have come up with an original solution to this equation – and it’s not One Pass.

 

Spotted by the Nieman Lab, Google’s latest experiment looks like a “survey wall.”

 

Indeed, readers have to answer a question before accessing content free of charge. 

 

Read more here: http://thenextweb.com/media/2011/10/31/googles-latest-content-paywall-experiment-pay-with-an-answer/


Via Robin Good
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Which Brain Is Your Website Selling To? | ClickZ

Which Brain Is Your Website Selling To? | ClickZ | Digital Marketing & Social Networking | Scoop.it
You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands.
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