Research shows that 69 per cent of online visitors are leaving your sales/ordering funnels without completing the order. However, increasing conversions by just one per cent can mean huge increases in new leads, revenue and profit. Unfortunately, many digital marketers fail to leverage the power of customer feedback to increase online sales, despite 38 per cent of customers being willing to give feedback after a negative experience (Temkin, 2013). When it comes to measuring feedback from your website and converting interest into sales, it can appear to be a very complicated process. However, the basic principles are remarkably simple and straightforward.