The concept of thought leadership, especially in B2B marketing and communication, is well founded and a reliable part of the marketers' portfolio. For an individual, forging their career, to a niche market player in a competitive industry, the idea of positioning oneself as a thought leader has many merits.Thought leadership inspires, engages and provides a level of gravitas for the publisher as people take great value from what is written and said, even if the audience don't hang on every word.To the lay person the whole idea of thought leadership may feel a little too egocentric, arrogant a
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia. Marketing topic(s):Email communications strategy.
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.
Research shows that 69 per cent of online visitors are leaving your sales/ordering funnels without completing the order. However, increasing conversions by just one per cent can mean huge increases in new leads, revenue and profit. Unfortunately, many digital marketers fail to leverage the power of customer feedback to increase online sales, despite 38 per cent of customers being willing to give feedback after a negative experience (Temkin, 2013). When it comes to measuring feedback from your website and converting interest into sales, it can appear to be a very complicated process. However, the basic principles are remarkably simple and straightforward.
Neil Wilkins's insight:
Avoid the vanity metric of 'Number of Website Visitors'. It's all about what your visitors do when they arrive at your site. Better to have 10 visitors who engage and become customers than 10,000 who arrive but then do nothing.
Visuals are an important element of your social media presence and ensuring you stand out and gain traction in our busy social feeds. Here are six tools that you can use to create great, original visual content.
Everyone is talking about how you must produce great content to stay ahead of the competition these days. Apparently it’s all about content strategy, giving your target audience exactly what they want to hear. It’s about informing, educating, exciting, entertaining even. Content strategy is all very well and that’s about the words, images and videos, but where to place them, that is the million dollar question.You have a number of options available to you. The most obvious placement of a blog is
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.