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Rescooped by Neil Wilkins from Internet Marketing Strategy 2.0
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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Digital Marketing & Social Networking | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
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Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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The Role of Big Data in the Future of B2B Marketing

The Role of Big Data in the Future of B2B Marketing | Digital Marketing & Social Networking | Scoop.it
There's now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, "brokers use ‘billions’
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Digital Marketing & Social Networking | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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5 Steps to Building a Personal Brand (and Why You Need One)

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.
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Infographic: 10 steps to creating a successful app | MyCustomer

Infographic: 10 steps to creating a successful app | MyCustomer | Digital Marketing & Social Networking | Scoop.it
Make sure your new app reaches it's full potential by following this step-by-step guide.
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Unbelievable Web Statistics

Unbelievable Web Statistics | Digital Marketing & Social Networking | Scoop.it
Some unbelievable web statistics researched today by our Intern from a range of reliable sources.
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My Marketing Mentor Request For Content

My Marketing Mentor Request For Content | Digital Marketing & Social Networking | Scoop.it
Co-Founder Neil Wilkins launched My Marketing Mentor on 10 July 2014 with a request for ideas of the types of content marketers would like to see in the app
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Google Localisation - The Facts

Google Localisation - The Facts | Digital Marketing & Social Networking | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

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Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Digital Marketing & Social Networking | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
Neil Wilkins's insight:

Do you have a content marketing strategy? If not, now could be the time...

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Rescooped by Neil Wilkins from Internet Psychology
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How Women and Men Use Social Media and Mobile

How Women and Men Use Social Media and Mobile | Digital Marketing & Social Networking | Scoop.it

Infographic Showing How Women and Men Use Social Media and Mobile Share:TwitterFacebookLinkedInGoogleEmailPrintMoreDiggRedditTumblrStumbleUpon http://www.grahamjones.co.uk/2014/multimedia/infographics/women-men-use-social-media-mobile.html


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Rescooped by Neil Wilkins from Social Media Bites!
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Digital Marketing & Social Networking | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
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Batia Adler Erez's curator insight, April 12, 4:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 7:18 AM

Nice(::

2getmarketing2go's curator insight, April 24, 11:23 AM

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Beacons – the next big thing or a blinking nuisance?

Beacons – the next big thing or a blinking nuisance? | Digital Marketing & Social Networking | Scoop.it
I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone.

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One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge

One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge | Digital Marketing & Social Networking | Scoop.it
The Verge
One million broadcasters strong, Twitch surpasses Facebook in peak traffic
The Verge
Netflix, Google, Apple, Twitch. Which one of these companies doesn't fit with the others?
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How to optimize and properly use images in marketing emails

How to optimize and properly use images in marketing emails | Digital Marketing & Social Networking | Scoop.it
Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of unreads in an anyone's ...
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Digital Marketing & Social Networking | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
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Rescooped by Neil Wilkins from digital marketing strategy
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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | Digital Marketing & Social Networking | Scoop.it

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...


Via massimo facchinetti, malek
Neil Wilkins's insight:

Great Pinterest tips and approaches

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malek's curator insight, September 3, 8:58 AM

More emphasis on the role of Pinterest in Content Curation, as boards were designed for inspiration, resource, and value.

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Embracing Failure in Marketing Projects - My Business Mentor Limited

Embracing Failure in Marketing Projects - My Business Mentor Limited | Digital Marketing & Social Networking | Scoop.it
1. Accept that failure happens in marketing and that you are more likely on balance to experience more successful projects than failed ones. Take full responsibility for the failed project or campaign and tell yourself “I was the reason that Read More
Neil Wilkins's insight:

7 Tips for Continuous Improvement in Marketing Campaigns and Projects. How do you learn from yours?

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IDOL Meaning Based Information Platform | HP Autonomy

IDOL Meaning Based Information Platform | HP Autonomy | Digital Marketing & Social Networking | Scoop.it
HP IDOL (Intelligent Data Operating Layer) is a scalable, secure platform for understanding all structured and unstructured content to act on its meaning.
Neil Wilkins's insight:

Currently an enterprise solution but just imagine if this was in the public space. Could this be the future of digital marketing?

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Email Is Alive And Well : The Proof - Viper Marketing & Communications Group

Email Is Alive And Well : The Proof - Viper Marketing & Communications Group | Digital Marketing & Social Networking | Scoop.it
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Rescooped by Neil Wilkins from Emerging Themes in Marketing
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Smartphone Penetration now skyrockets over 70% | Online Marketing Trends

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends | Digital Marketing & Social Networking | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Yves Guillou's curator insight, July 18, 8:30 AM

une belle courbe "innovation adoption lifecycle"

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Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice

Which social media network is best for managing marketing campaigns [infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
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Neil Wilkins's insight:

What's YOUR experience with this?

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5 reasons you should develop target audience personas

5 reasons you should develop target audience personas | Digital Marketing & Social Networking | Scoop.it
5 reasons you should develop target audience personas
Neil Wilkins's insight:
Who's your top persona?
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Pin by Stephan Spencer on Killer Infographics | Pinterest

Pin by Stephan Spencer on Killer Infographics | Pinterest | Digital Marketing & Social Networking | Scoop.it
According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that will convince you of how important developing and sharing video is to your overall content marketing efforts online.
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Cambridge Marketing Review Radio Show - YouTube

Cambridge Marketing Review Radio Show - YouTube | Digital Marketing & Social Networking | Scoop.it

Via Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, April 7, 11:18 AM

Dedicated YouTube Channel for the Cambridge Marketing Review Radio Programme. 

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What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice | Digital Marketing & Social Networking | Scoop.it
Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judg. Marketing topic(s):Marketing automation. Advice by Susanne Colwyn.
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Why Visual Content Will Rule Digital Marketing in 2014

Why Visual Content Will Rule Digital Marketing in 2014 | Digital Marketing & Social Networking | Scoop.it
People are more interested in seeing information rather than reading about it. Images are likely to dominate the digital marketing scene in 2014.
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